Sean Toussi

2 weeks ago | digitaldealer.com | Sean Toussi |James Hickey

When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it’s so new and different, it has left many dealers confused. However, this fresh platform can be a real game-changer for boosting dealership sales and revenue if used right. The key is first to identify the challenges and nuances that such new platforms present and then address them effectively.

1 month ago | digitaldealer.com | Sean Toussi |James Hickey

During the car-buying journey, the test drive is a pivotal moment when customers transition from merely considering a vehicle to envisioning it as their own and an essential part of their daily lives. Research shows that 79 percent of people wouldn’t consider buying a car without this critical step. The test drive is the ultimate opportunity for dealerships to make a lasting impression and close the deal.

1 month ago | digitaldealer.com | Sean Toussi |James Hickey

Effective lead generation is the cornerstone of sustained dealership growth and profitability in the fast-paced automotive market. According to the National Automobile Dealers Association (NADA), dealerships with efficient lead generation and follow-up strategies experience up to 50 percent higher conversion rates, highlighting the critical role of this process in turning inquiries into sales.

1 month ago | digitaldealer.com | Sean Toussi |James Hickey

Upselling for car dealerships can be more challenging than it seems. Many car buyers view such offers with skepticism, often perceiving them as profit-driven tactics. According to an AutoTrader report, 48 percent of buyers believe dealerships prioritize upselling for their own benefit, while a Cox Automotive study found that 42 percent think dealerships frequently push unnecessary services.

1 month ago | digitaldealer.com | Sean Toussi |James Hickey

Video marketing is one of the most effective tools for dealerships to engage customers, build trust, and showcase inventory. According to Google, over the past two years, YouTube has seen a significant increase in the watch time of “test drive” videos by over 70 percent. Additionally, 64 percent of shoppers who watch online videos to inform their purchase decisions indicate that new formats like 360° video could convince them to buy a car without a traditional test drive.