Sergey M Borisov

5 days ago | fragrantica.com | Sergey M Borisov

Fragrantica user reviews of the new Lost In Paris by Roja Dove, released in 2024, range from "Superb. The gourmand of all gourmands." and "An olfactory masterpiece" to "smells like a Yankee Candle shop. Hard pass, do not recommend." and "Vomitous, hyper-sweet nightmare." I'm sure both sides are exaggerating, but the contrast in opinions is striking - what is it that's so polarising? A particular kind of sweetness? A high price?

5 days ago | fragrantica.com | Sergey M Borisov

When it comes to strong men, what kind of men do you think of? Powerful athletic men or lean, sinewy men? What kind of winners do you think of: heavyweight boxers or marathon runners? The scent Endurance by the Spanish brand Botanicae seems like a typical survivalist to me, so thin, short, sinewy, and exceptionally resilient.

6 days ago | fragrantica.com | Sergey M Borisov

Spanish niche brand Ramón Béjar has launched its new Extrait de Parfum collection in 2023, while simultaneously discontinuing its first collection, launched in 2014. However, we will return to their first perfumes later. Now, let's focus on the new products of 2025. Their concentration is also Extrait de Parfum, but the brand has combined them into the My Colorful Symphony group: Anima Viva, Luz Infinita, and Intimo Carisma.

1 week ago | fragrantica.com | Sergey M Borisov

In the spring of 2025, the new niche brand Toouch was born in Vietnam. The perfumer was the most famous Vietnamese independent perfumer Sy Truong (Sylhouette), who was awarded the prize of the international jury of the Art & Olfaction Awards in 2024 for the Molotov Cocktail fragrance. If the brand's founder, To Chuong, wanted to express the living soul of Vietnam's cities in his fragrances, then a local perfumer is the best person to work with.

1 week ago | fragrantica.com | Sergey M Borisov

Today, in our vintage section, there is a masculine cologne that is virtually unknown in my country, and extremely expensive in the US, Britain, and Europe. I'm talking about Sienna by Crabtree & Evelyn, released in 1991 and discontinued in 2013-14, before the company went bankrupt. A classic example of a fragrance that few people need while it's on the shelves (I'll buy it later, it's not gonna go anywhere!) and suddenly everyone wants it (probably to sell only?) after the project is over.