Fragrantica

6 days ago | fragrantica.com | Sergey M Borisov

Spanish niche brand Ramón Béjar has launched its new Extrait de Parfum collection in 2023, while simultaneously discontinuing its first collection, launched in 2014. However, we will return to their first perfumes later. Now, let's focus on the new products of 2025. Their concentration is also Extrait de Parfum, but the brand has combined them into the My Colorful Symphony group: Anima Viva, Luz Infinita, and Intimo Carisma.

6 days ago | fragrantica.com | Sophie Normand

SIMPPAR, the trade show dedicated to perfumery ingredients, took place in Paris at the beginning of June. This must-attend event for industry professionals, who come to discover new materials and innovations in the sector, featured a new award this year: the Société Internationale des Parfumeurs Créateurs award. On the olfactory front, the trend is towards transversal materials to satisfy the fashion for exuberant scents.

1 week ago | fragrantica.com | Sergey M Borisov

In the spring of 2025, the new niche brand Toouch was born in Vietnam. The perfumer was the most famous Vietnamese independent perfumer Sy Truong (Sylhouette), who was awarded the prize of the international jury of the Art & Olfaction Awards in 2024 for the Molotov Cocktail fragrance. If the brand's founder, To Chuong, wanted to express the living soul of Vietnam's cities in his fragrances, then a local perfumer is the best person to work with.

1 week ago | fragrantica.com | Sergey M Borisov

Today, in our vintage section, there is a masculine cologne that is virtually unknown in my country, and extremely expensive in the US, Britain, and Europe. I'm talking about Sienna by Crabtree & Evelyn, released in 1991 and discontinued in 2013-14, before the company went bankrupt. A classic example of a fragrance that few people need while it's on the shelves (I'll buy it later, it's not gonna go anywhere!) and suddenly everyone wants it (probably to sell only?) after the project is over.

1 week ago | fragrantica.com | Sergey M Borisov

They say there are two types of Arabian fragrances. The first is very, very expensive, for sheikhs and those who wish to emulate them, for whom price is no object; the second is as affordable as possible, for the youth in Arab countries who want to smell fashionable and inexpensive. Naturally, many would like to be on the first list; it confers prestige, the ability to set any price for a bottle, and to work without margins.