Seth Matlins

Los Angeles

Managing Director, Forbes CMO Network at Forbes

MD @Forbes CMO Network. Past: Endeavor, Live Nation, CAA, Rock the Vote. De-photoshopped beauty. Co-author The Scratch & Sniff Book of Weed. Opinions mine.

Articles

Lista Forbes | Estos son los 30 Under 30 Europe 2025

1 week ago | forbes.es | Alexandra York |Seth Matlins |Gigi Zamora |Rachel Wells

El ingenio, la autosuficiencia y la inventiva son las claves del éxito en el competitivo clima empresarial actual. No hace falta sermonearles a los galardonados de la lista Forbes 30 Under 30 Europe de 2025. Están construyendo el futuro mientras navegan por una guerra comercial global, una guerra en directo en Ucrania y el impacto de la IA generativa que desbarata las reglas del trabajo, la creatividad y el capitalismo en tiempo real. Y aun así, la invención abunda.
The 2025 Forbes Entrepreneurial CMO 50 List: By The Numbers

1 week ago | forbes.com | Seth Matlins

When considering what can be divined from an aggregated look at the 50 marketing leaders from around the world and across categories and industries, recognized on this fourth annual Forbes Entrepreneurial CMO 50 list, the consideration is both quantitative (but with a sample size of only 50, not statistically relevant—just interesting) and qualitative. Here’s some of what we found interesting. Category Commonalities Among the 2025 Forbes Entrepreneurial CMO 50 Class.
The 2025 Forbes Entrepreneurial CMO 50

1 week ago | forbes.com | Seth Matlins

For The Entrepreneurial Chief Marketing Officer, Challenging Norms Is the New Norm. According to the International Monetary Fund’s World Uncertainty Index, 6 weeks ago, measures of global uncertainty reached their third highest level since monthly tracking began in 2008, behind only that year’s global economic turmoil and the pandemic.
Monday Morning Quarterbacking The Super Bowl Ads.

2 months ago | forbes.com | Seth Matlins

Are You Ready for Some Super Bowl Commercial Reviews? With apologies for adding to the cacophony of Super Bowl ad reviews, I offer my own. Three notes and a caveat. What I looked for in the creative was some “reason why to buy” this brand and not one of their competitors. And I—tried to—remain open to all the ways that can be achieved. I purposefully watched none of the previews and none of the spots in advance, and with the singular exception of Instacart’s.
On The Evolution Of Creativity And Creative: With Crayola’s Victoria Lozano

2 months ago | forbes.com | Seth Matlins

“60% of People Think Creativity is Something You Either Do or Don’t Have.”For this next episode in our Forbes video series on The Evolution of Creativity and Creative, I spoke with Victoria Lozano, Chief Marketing Officer at Crayola. This was a different take on the series, and Lozano was the first CMO to join me for it. But who better to be first than the CMO of a company dedicated to facilitating creative expression since 1885?
Marketing That Fails To Consider The Human Context Is Out Of Context.

Dec 16, 2024 | forbes.com | Seth Matlins

What follows are excerpts of remarks I shared at the 20th Annual Forbes CMO Summit in October. For the full video, see here. Caveat: if you weren’t in the room, some of it may seem out of context. Even if you’ve never been a parent, you’ve been a teenager. And so, you know, it is a fool’s errand to ask a teen to clean their room when they just get home. You know full well that the mood they’re in doesn’t create the right contextual precondition to get them to do what you want.
Nominations Now Open

Dec 10, 2024 | forbes.com | Seth Matlins

Nominations for the fourth annual Forbes Entrepreneurial CMO 50 list are now open. Publishing April 14th, 2025. Forbes will again recognize 50 marketing chiefs from around the globe whose approach to driving business growth is neither beholden to the status quo nor disrupting it for disruption’s sake—and whose entrepreneurial spirit, actions, and impact are helping transform not only their brands and businesses, but marketing, commerce, and, often, culture itself.
Sam Mostyn sworn in as Australia's 28th Governor-General

Jun 30, 2024 | forbes.com.au | Anastasia Santoreneos |Juliette O’Brien |Seth Matlins |Mark Whittaker

Published on July 1, 2024 Mostyn, who was appointed to the role back in April for a five-year term, has today been sworn in to her role as the country’s 28th Governor-General, succeeding David Hurley. Mostyn is the second woman to hold the role, after Dame Quentin Bryce.
Tesla chair teams up with Dodo founder to buy Australia's women's basketball league

Jun 26, 2024 | forbes.com.au | Mark Whittaker |Seth Matlins |Stewart Hawkins

Published on June 27, 2024 Denholm’s family office, Wollemi Capital Group Syndicate, has formed a consortium with Kestelman’s National Basketball League – which controls the men’s comp – to buy the majority interest in the national’s women’s competition from Basketball Australia, which will maintain a minority interest in the league.
Esta es la lista Forbes 2024 de los CMO más influyentes del mundo

Jun 24, 2024 | forbescentroamerica.com | Seth Matlins

A pesar de que la creencia popular sugiere lo contrario, la fabricación de herramientas de piedra, que data de hace 2,7 millones de años, es la profesión más antigua del mundo. El marketing debe ser entonces la segunda más antigua del mundo, ya que alguien necesitaba comunicar de manera efectiva a otra persona que las herramientas estaban disponibles para su compra o intercambio por un armadillo. ¿Qué ha cambiado en el marketing en los últimos 2,7 millones de años? Todo y nada.