Shantelle Nagarajan

Dubai

Junior Reporter at Campaign Middle East

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Articles

Independent creative agency JWI acquired by Charli Wright

5 days ago | campaignme.com | Shantelle Nagarajan

Independent creative agency, JWI, has been acquired by its long-standing managing director, Charli Wright. This aims to mark a significant milestone in the agency’s journey as it celebrates ten years operating in the Middle East market. Founded in 2000 by John Wilford, JWI (formerly Rave Communications) first established its Dubai presence in 2015 under Wright’s leadership.
Leo Burnett ME adds to KSA leadership with business lead appointment

5 days ago | campaignme.com | Shantelle Nagarajan

Leo Burnett Middle East has appointed Ali Abdulhadi as Business Lead for its Saudi Arabia office, where he will oversee client partnerships, creative output, and team development across key accounts. Currently based in the Eastern Province of the kingdom, Abdulhadi brings close to two decades of experience across the MENA region, having worked with more than a 100 brands in industries spanning automotive, FMCG, technology, aviation, and beyond.
OMD's Sense conference to return to Dubai in May

5 days ago | campaignme.com | Shantelle Nagarajan

OMD, the media network part of Omnicom Media Group, is set to host its Sense conference at the Museum of the Future Auditorium in Dubai on 1 May. The conference series aims to explore the evolving human behaviours of digital natives and their influence on marketing and advertising. It will focus on the three key consumer cohorts of Millennials, Gen Z and Gen Alphas, as their demands and expectations are reshaping marketing.
Heinz trades ketchup sachets with Heinz bottle in Dubai

1 week ago | campaignme.com | Shantelle Nagarajan

The Heinz Trade-Up, running from April 16 to April 20 allows residents the opportunity to use their unwanted ketchup sachets as currency to get a bottle of Heinz ketchup. With a custom-designed Heinz vending machine placed at Jumeirah Village Circle, Jumeirah Beach Residence, Discovery Gardens and Bur Dubai — Heinz is giving consumers a solution to the involuntary collections of ketchup sachets in kitchen drawers.
PRCA MENA Young Lions PR Competition 2025 winners revealed

1 week ago | campaignme.com | Shantelle Nagarajan

PRCA MENA has announced the winners of the PRCA MENA Young Lions PR Competition 2025: Raneem Saleeh and Youssef Yammine from Burson, for their campaign titled Believe in your 2.5%. The winning team emerged victorious after an intense final round held on 15 April, where six shortlisted teams presented their ideas to an esteemed jury of industry leaders from across MENA. Their campaign stood out for its creative approach, strategic thinking, and alignment with this year’s humanitarian theme.
AlUla partners with Meta to host Instagram Creators Summit in MENA

1 week ago | campaignme.com | Shantelle Nagarajan

Global tech house Meta, the Royal Commission for AlUla, Saudi Tourism Authority and Riyadh Air are partnering to bring the Instagram Creators Summit at AlUla from 20 to 22 April. The summit aims to bring together dozens of top content creators from around the world.
Visa picks 'cash walla Visa' phrase to support merchants in Egypt

1 week ago | campaignme.com | Shantelle Nagarajan

In partnership with Saatchi & Saatchi MEA, Visa has launched a campaign powered by real-world listening, turning a commonly used phrase amongst Egyptian merchants into a testament of how the global payments brand is woven into the fabric of daily life. Daily transactions in Egypt often come with a familiar phrase: ‘cash walla Visa?’ It’s a question merchants have asked for years – passed down from one generation to the next. This isn’t a campaign line taught by Visa.
Breaking down the anatomy of Riyadh Air's sonic identity

1 week ago | campaignme.com | Shantelle Nagarajan

Riyadh Air has unveiled its sonic identity — one of the airline’s first guest experience touchpoints — as it prepares for its inaugural flight in 2025. The carrier worked with UK-based audio branding agency Sonicbrand to create a sensory experience designed to accompany passengers through every stage of their journey. The Saudi Music Commission and the Ministry of Culture also supported the making of the airline’s sonic identity.
Sumea Social launches corporate influence programme

1 week ago | campaignme.com | Shantelle Nagarajan

Sumea Social has launched a new Corporate Influence programme, designed to sharpen executive visibility and align C-suite messaging with brand strategy. Betting that corporate leadership needs better storytellers, the Dubai-based strategic communications agency’s Founder Svenja Maltzahn and Executive Communications Strategist and Co-Founder Ivan Seifert aim to address this growing gap in B2B marketing and communications.
Uber partners with Aleph to launch Journey Ads in KSA

1 week ago | campaignme.com | Shantelle Nagarajan

Uber has launched its Journey Ads offering in Saudi Arabia. The expansion is supported by digital advertising solutions company Aleph, who will navigate the sales of the new advertising solutions to local brands and agencies. Journey Ads aims to engage riders throughout their trip, from the moment they request a ride to the time they reach their destination. With the availability of this inventory, advertisers in Saudi Arabia can now engage with consumers through the Uber app.