Sharon Edelson

United States

Senior Contributor at Forbes

Editorial Contributor at Vogue Business

Forbes senior contributor; former WWD and W magazine senior editor; W special projects; AdAge, AdWeek. BA Boston University, Masters Degree, Journalism NYU

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Articles

Lowe’s Scales And Optimizes Its Online Marketplace For Vendors And Customers

2 weeks ago | forbes.com | Sharon Edelson

Home improvement giant Lowe’s has partnered with Software as a Service (SaaS) provider Mirakl to help power Lowe’s Marketplace, an online resource for DYI consumers and professionals alike. This will allow Lowe’s to greatly expand and optimize its assortment and bring on new vendors.
Unicorn Democratizes The Buying And Selling Of Spirits With Online Auctions

3 weeks ago | flipboard.com | Sharon Edelson

Leonardo da Vinci Was the Ultimate Renaissance Man. Here Are All of His Existing Paintings, RankedWe've analyzed all of the paintings attributed to the polymath. Despite being perhaps the best-known artist of all time, Leonardo da Vinci was not a …
Unicorn Democratizes The Buying And Selling Of Spirits With Online Auctions

3 weeks ago | forbes.com | Sharon Edelson

Unicorn, an online and app-based auction house and marketplace combines a proprietary technology platformwithbrick-and-mortar vault servicesto democratize the way people buy, trade and sell alcohol, serving both casual spirits enthusiasts and serious collectors and disrupting an industry that was ripe for innovation.
PetMeds And Dutch Team Up For Veterinary Care And Prescriptions

1 month ago | forbes.com | Sharon Edelson

PetMed Express Inc., the parent company of PetMeds and PetCareRx has entered a strategic partnership with virtual veterinary care provider Dutch to expand its provider ecosystem with affordable, accessible pet healthcare options. The new partnership will enable pet owners to leverage Dutch’s technology and veterinary team to secure prescriptions for PetMeds’ medications.
REKLAIM, A Pre-Owned Luxury Resource For Retailers, Opens Direct-To-Consumer Channel

1 month ago | forbes.com | Sharon Edelson

REKLAIM is the growing company you may never have heard of, which supplies pre-owned luxury watches and handbags to retailers. Until now. The company is embarking on a direct-to-consumer strategy today that will put it on the radar of Hermes Birkin and Rolex lovers everywhere. The first-to-market luxury house is on a mission to redefine the pre-owned handbags and watches retail experience and pioneer what it terms a Conscious Luxury movement.
American Eagle Puts Fans In The Driver’s Seat With Live Your Life Affiliate Community

1 month ago | forbes.com | Sharon Edelson

American Eagle has launched the Live Your Life Affiliate Community, a network of creators, brand advocates and trendsetters dedicated to sharing their love of the label with the world. The community is open to anyone, from seasoned influencers to creators just starting out and members will have the opportunity to create dedicated AE storefronts that can live in their bio/linktree on social media channels. Live Your Life is the brand’s anthem, first introduced by American Eagle 20 years ago.
Lids Launches New Retail Concept That Leans Into Personalization

1 month ago | forbes.com | Sharon Edelson

Lids, a global sports retailer has launched a refreshed retail concept, designed to elevate the shopping experience with a strong focus on personalization with a modernized layout, enhanced Custom Zone, and expanded selection of localized and exclusive products. There’s increased attention on fashion headwear encouraging consumers to embrace their own individual style. “We’ve had the same look and feel for several years now,” said Bob Durda, president of Lids.
Shopsense AI Scales Content And Commerce For Broadcasters

1 month ago | forbes.com | Sharon Edelson

Shopsense AI and its AI-powered retail media platform and patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites.
Eko Brings Online Product Pages To Life With Interactive Media

2 months ago | forbes.com | Sharon Edelson

Eko, an AI-driven ecommerce company, has transformed online product pages by creating video images that allow consumers to more deeply experience items. Founded by Yoni Bloch, an Israeli singer with three albums to his name, Bloch created music videos for Cold Play and Bob Dylan, but wanted a more sustainable business proposition. He found that retailers’ online product pages were ripe for innovation.
Pacsun Builds Viral Products With Help From Its Consumers

2 months ago | forbes.com | Sharon Edelson

Pacsun is leveraging TikTok and its fans and creators to mint viral products on the platform. A case in point is the brand’s Casey jean in the Astrid wash, which in 2024 generated $20 million in sales on TikTok, making Pacsun one of the top fashion labels on the platform. Casey’s success was driven by a member of Pacsun’s TikTok affiliate creator program, Lyla Biggs, who posted a video for her 5,000 fans of the low rise jeans she made in her bedroom, which went viral.