Sharon Edelson

United States

Senior Contributor at Forbes

Editorial Contributor at Vogue Business

Forbes senior contributor; former WWD and W magazine senior editor; W special projects; AdAge, AdWeek. BA Boston University, Masters Degree, Journalism NYU

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Articles

Shopsense AI Scales Content And Commerce For Broadcasters

1 week ago | forbes.com | Sharon Edelson

Shopsense AI and its AI-powered retail media platform and patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites.
Eko Brings Online Product Pages To Life With Interactive Media

3 weeks ago | forbes.com | Sharon Edelson

Eko, an AI-driven ecommerce company, has transformed online product pages by creating video images that allow consumers to more deeply experience items. Founded by Yoni Bloch, an Israeli singer with three albums to his name, Bloch created music videos for Cold Play and Bob Dylan, but wanted a more sustainable business proposition. He found that retailers’ online product pages were ripe for innovation.
Pacsun Builds Viral Products With Help From Its Consumers

3 weeks ago | forbes.com | Sharon Edelson

Pacsun is leveraging TikTok and its fans and creators to mint viral products on the platform. A case in point is the brand’s Casey jean in the Astrid wash, which in 2024 generated $20 million in sales on TikTok, making Pacsun one of the top fashion labels on the platform. Casey’s success was driven by a member of Pacsun’s TikTok affiliate creator program, Lyla Biggs, who posted a video for her 5,000 fans of the low rise jeans she made in her bedroom, which went viral.
Raspberry AI Launches New Tools To Accelerate Creative Workflows

4 weeks ago | forbes.com | Sharon Edelson

Raspberry AI, a generative platform for fashion creatives, is expanding its platform by launching three new tools for marketing and merchandising teams. The company helps speed up product development and design conceptualization as internal teams collaborate more efficiently to visualize, iterate and test marketing campaigns, product assortments and merchandising assets like lookbooks and ecommerce content. This increases speed to market and profitability while reducing costs.
Endear To Launch Appointments Tool To Streamline Clienteling

1 month ago | forbes.com | Sharon Edelson

Endear, a comprehensive CRM platform, elevates customer engagement by tailoring interactions based on shoppers’ preferences. With personalized messaging and data-driven insights, Endear’s CRM empowers store-level teams to create meaningful connections with consumers, encouraging customer loyalty and driving visits and average order values.
ABC Carpet & Home Expands To Greenwich, Conn., With An Eye Towards More Locations

1 month ago | forbes.com | Sharon Edelson

ABC Carpet & Home is expanding with a new 12,000-square-foot store in Greenwich, Conn., while exploring additional markets across the U.S. Physical retail is pivotal to the brand, which launched in 1897 and sells luxury one-of-a-kind rugs and furniture in a sophisticated environment in Manhattan on Broadway near Union Square. “You feel the texture and the craftsmanship of the products up close,” said Geri Moran, vice president of marketing at ABC.
Dave Dama Builds Bestselling Personal Care And Professional Products

1 month ago | forbes.com | Sharon Edelson

Dave Dama, co-founder and CEO of AquaSonic, and co-founder and president of Pure Daily Care, launched Pure Daily Care, which offers a range of professional-grade skincare and beauty/wellness devices for at-home use, including the best-selling NuDerma High Frequency Wand and NanoSteamer devices, and has also launched the AquaSonic oral care brand and the AquaSonic Black Series Ultra Whitening Toothbrush, which has amassed nearly 120,000 reviews on Amazon.
New Rokt Survey Reveals That Online Shopping Brings Consumers Joy

1 month ago | forbes.com | Sharon Edelson

Rokt, a leading e-commerce technology platform, which uses AI and machine learning to make transactions more relevant to individual shoppers, conducted a study with the Harris Poll, which found that too many ads at checkout is one reason consumers abandon their carts at the last minute.
Infinite Reality Acquires Obsess, Strengthening Its Position In The Immersive Tech Market

Jan 23, 2025 | flipboard.com | Sharon Edelson

China made a bet decades ago because it couldn’t compete with the US on cars. That bet is paying off bigCNN — The streets of Beijing have changed dramatically within just a few years. The noisy, smelly thrum of traffic has been replaced by an unusual quiet for a megacity. Roads course with a stream of mostly electric vehicles, all with their distinct, green license plates. This is not just a Beijing …
Infinite Reality Acquires Obsess, Strengthening Its Position In The Immersive Tech Market

Jan 23, 2025 | forbes.com | Sharon Edelson

Infinite Reality, an innovation company powering the next generation of digital media and e-commerce through extended reality, artificial intelligence and other immersive technologies, has entered into a definitive agreement to acquire Obsess, a virtual platform and market leader in immersive commerce technology. The price of the acquisition was not disclosed.