Sharon Edelson

United States

Senior Contributor at Forbes

Editorial Contributor at Vogue Business

Forbes senior contributor; former WWD and W magazine senior editor; W special projects; AdAge, AdWeek. BA Boston University, Masters Degree, Journalism NYU

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Articles

PetMeds And Dutch Team Up For Veterinary Care And Prescriptions

1 week ago | forbes.com | Sharon Edelson

PetMed Express Inc., the parent company of PetMeds and PetCareRx has entered a strategic partnership with virtual veterinary care provider Dutch to expand its provider ecosystem with affordable, accessible pet healthcare options. The new partnership will enable pet owners to leverage Dutch’s technology and veterinary team to secure prescriptions for PetMeds’ medications.
REKLAIM, A Pre-Owned Luxury Resource For Retailers, Opens Direct-To-Consumer Channel

2 weeks ago | forbes.com | Sharon Edelson

REKLAIM is the growing company you may never have heard of, which supplies pre-owned luxury watches and handbags to retailers. Until now. The company is embarking on a direct-to-consumer strategy today that will put it on the radar of Hermes Birkin and Rolex lovers everywhere. The first-to-market luxury house is on a mission to redefine the pre-owned handbags and watches retail experience and pioneer what it terms a Conscious Luxury movement.
American Eagle Puts Fans In The Driver’s Seat With Live Your Life Affiliate Community

4 weeks ago | forbes.com | Sharon Edelson

American Eagle has launched the Live Your Life Affiliate Community, a network of creators, brand advocates and trendsetters dedicated to sharing their love of the label with the world. The community is open to anyone, from seasoned influencers to creators just starting out and members will have the opportunity to create dedicated AE storefronts that can live in their bio/linktree on social media channels. Live Your Life is the brand’s anthem, first introduced by American Eagle 20 years ago.
Lids Launches New Retail Concept That Leans Into Personalization

4 weeks ago | forbes.com | Sharon Edelson

Lids, a global sports retailer has launched a refreshed retail concept, designed to elevate the shopping experience with a strong focus on personalization with a modernized layout, enhanced Custom Zone, and expanded selection of localized and exclusive products. There’s increased attention on fashion headwear encouraging consumers to embrace their own individual style. “We’ve had the same look and feel for several years now,” said Bob Durda, president of Lids.
Shopsense AI Scales Content And Commerce For Broadcasters

4 weeks ago | forbes.com | Sharon Edelson

Shopsense AI and its AI-powered retail media platform and patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites.
Eko Brings Online Product Pages To Life With Interactive Media

1 month ago | forbes.com | Sharon Edelson

Eko, an AI-driven ecommerce company, has transformed online product pages by creating video images that allow consumers to more deeply experience items. Founded by Yoni Bloch, an Israeli singer with three albums to his name, Bloch created music videos for Cold Play and Bob Dylan, but wanted a more sustainable business proposition. He found that retailers’ online product pages were ripe for innovation.
Pacsun Builds Viral Products With Help From Its Consumers

1 month ago | forbes.com | Sharon Edelson

Pacsun is leveraging TikTok and its fans and creators to mint viral products on the platform. A case in point is the brand’s Casey jean in the Astrid wash, which in 2024 generated $20 million in sales on TikTok, making Pacsun one of the top fashion labels on the platform. Casey’s success was driven by a member of Pacsun’s TikTok affiliate creator program, Lyla Biggs, who posted a video for her 5,000 fans of the low rise jeans she made in her bedroom, which went viral.
Raspberry AI Launches New Tools To Accelerate Creative Workflows

1 month ago | forbes.com | Sharon Edelson

Raspberry AI, a generative platform for fashion creatives, is expanding its platform by launching three new tools for marketing and merchandising teams. The company helps speed up product development and design conceptualization as internal teams collaborate more efficiently to visualize, iterate and test marketing campaigns, product assortments and merchandising assets like lookbooks and ecommerce content. This increases speed to market and profitability while reducing costs.
Endear To Launch Appointments Tool To Streamline Clienteling

2 months ago | forbes.com | Sharon Edelson

Endear, a comprehensive CRM platform, elevates customer engagement by tailoring interactions based on shoppers’ preferences. With personalized messaging and data-driven insights, Endear’s CRM empowers store-level teams to create meaningful connections with consumers, encouraging customer loyalty and driving visits and average order values.
ABC Carpet & Home Expands To Greenwich, Conn., With An Eye Towards More Locations

2 months ago | forbes.com | Sharon Edelson

ABC Carpet & Home is expanding with a new 12,000-square-foot store in Greenwich, Conn., while exploring additional markets across the U.S. Physical retail is pivotal to the brand, which launched in 1897 and sells luxury one-of-a-kind rugs and furniture in a sophisticated environment in Manhattan on Broadway near Union Square. “You feel the texture and the craftsmanship of the products up close,” said Geri Moran, vice president of marketing at ABC.