Shawn Lim

Singapore

Technology and Media Editor at Campaign Asia

Articles

We analyzed hiring data to predict where advertising is going next

3 weeks ago | thecurrent.com | Shawn Lim

Talent acquisition has long been a bellwether for where programmatic and ad tech are going next. Today, a fundamental transformation is reshaping the talent landscape moving well beyond traditional media buying and planning functions. Agencies are restructuring programmatic teams, while brands are building capabilities in-house.
Summer-proof your hair with this expert guide

2 months ago | thehansindia.com | Shawn Lim

Summer can be a dream for beach vacations and sundresses, but not so much for your hair. As temperatures rise and humidity levels soar, frizz, dryness and sun damage are likely to make an appearance. Whether you are city-hopping or lounging by the seaside, your hair needs a seasonal refresh, too. Shawn Lim, Head of Beauty Research at Dyson, shares go-to summer haircare and styling tips to help your hair look (and feel) fabulous all season long. Summer haircare musts 1.
Finding Earth Ray Intersection in ENU coordinate frame

Mar 28, 2025 | gis.stackexchange.com | Shawn Lim

In a previous related question (Point of Intersection for a Ray and Earth's Surface), the second answer provided an excellent link to finding the coordinates of an intersection of a line with Earth's surface, using the los_to_earth function. Unfortunately, I only have my unit pointing vector in ENU, referenced based on a satellite. The natural solution would then be to convert the unit vector to ECEF, but I'm not able to get back my original ground truth point.
Listen: Why B2B marketers should work with creators

Mar 18, 2025 | humanalgorithm.substack.com | Shawn Lim

Current time: 0:00 / Total time: -31:59Audio playback is not supported on your browser. Please upgrade. At Brainlabs’ “Marketing to Algorithms:The Trends Your CEO Will Actually Care About in 2025, sponsored by LinkedIn, I spoke about the urgent shifts in content, influence, and storytelling. On the panel with me was Adelise Ashdown, Global Head of Brand and Client Experience, JLL, Su-Ren Neo, Group Head of Marketing & Director, LinkedIn Asia Pacific and Seema Punwani, Partner, R3.
My daughter has a developmental delay. We fight for her every day, but we can't do it alone

Nov 29, 2024 | channelnewsasia.com | Shawn Lim

As a parent, one of my deepest fears is that I may never hear my daughter’s voice. My daughter turned two years old in June – a milestone at which she was diagnosed with global developmental delay. She remains non-verbal, and we’ve been advised that there's a decent possibility she will grapple with autism. When we received her diagnosis, my spouse and I were heartbroken. I cried, mourning the dreams I’d had for her future and the special conversations I had envisioned sharing with her.
Is authenticated web the future of advertising or just another myth?

Nov 18, 2024 | humanalgorithm.substack.com | Shawn Lim

Universal identifiers (ID) like ‘authenticated web’ have emerged as a potential lifeline for publishers who want to avoid using third-party cookies. However, it is a complex and often misunderstood concept. At its core, authenticated web involves users verifying their identities—usually by logging in—to access content. This creates a system where publishers can collect first-party data, which is valuable for targeted advertising.
The contentious future of ID bridging in digital advertising

Oct 24, 2024 | campaignlive.com | Shawn Lim

In the shifting landscape of digital advertising, privacy concerns and the phasing out of third-party cookies have driven advertisers to explore new ways to track users and ensure effective ad targeting. Google’s decision to remove cookies for 1% of its users in early 2024 marks the beginning of the industry's transition to a cookieless world, forcing advertisers and platforms to explore solutions that balance user privacy and accurate targeting.
The contentious future of ID bridging in digital advertising

Oct 24, 2024 | campaignasia.com | Shawn Lim

In the shifting landscape of digital advertising, privacy concerns and the phasing out of third-party cookies have driven advertisers to explore new ways to track users and ensure effective ad targeting. Google’s decision to remove cookies for 1% of its users in early 2024 marks the beginning of the industry's transition to a cookieless world, forcing advertisers and platforms to explore solutions that balance user privacy and accurate targeting.
Campaign Japan 日本

Oct 14, 2024 | campaignjapan.com | Shawn Lim

* 自動翻訳した記事に、編集を加えています。日産自動車でグローバルブランドストラテジー＆マーケティングエンゲージメント本部副本部長を務める濱松幹昌氏は、イノベーションとブランド変革に注力する。同氏のリーダーシップの下、日産はブランデッドハウス戦略を転換。「ブランドの集合体」的アプローチを簡素化し、従業員にプライドと一体感を醸成する企業文化を育む。プロダクトマーケティングには従業員の声を反映。目指すのは、急激に変化する自動車業界で日産を電動化とイノベーションのトップランナーにすることだ。同氏は今年のCampaign Power Listに初選出された。弊誌とのインタビューでは、戦略的パートナーシップと創造的破壊、多様性の推進が日産の未来を形作り、ブランド力を高める鍵になると語った。1.
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion

Oct 10, 2024 | campaignasia.com | Shawn Lim

The CMO's MO: 9 questions with dynamic APAC marketing leaders; insights and personalities revealed. Want to be featured? Mikimasa Hamamatsu, division general manager (VP) of marketing at Nissan Japan is no stranger to combining his passion for innovation with a dedication to brand-led transformation.