Shawn Lim

3 weeks ago | gis.stackexchange.com | Shawn Lim

In a previous related question (Point of Intersection for a Ray and Earth's Surface), the second answer provided an excellent link to finding the coordinates of an intersection of a line with Earth's surface, using the los_to_earth function. Unfortunately, I only have my unit pointing vector in ENU, referenced based on a satellite. The natural solution would then be to convert the unit vector to ECEF, but I'm not able to get back my original ground truth point.

1 month ago | humanalgorithm.substack.com | Shawn Lim

Current time: 0:00 / Total time: -31:59Audio playback is not supported on your browser. Please upgrade. At Brainlabs’ “Marketing to Algorithms:The Trends Your CEO Will Actually Care About in 2025, sponsored by LinkedIn, I spoke about the urgent shifts in content, influence, and storytelling. On the panel with me was Adelise Ashdown, Global Head of Brand and Client Experience, JLL, Su-Ren Neo, Group Head of Marketing & Director, LinkedIn Asia Pacific and Seema Punwani, Partner, R3.

Nov 29, 2024 | channelnewsasia.com | Shawn Lim

As a parent, one of my deepest fears is that I may never hear my daughter’s voice. My daughter turned two years old in June – a milestone at which she was diagnosed with global developmental delay. She remains non-verbal, and we’ve been advised that there's a decent possibility she will grapple with autism. When we received her diagnosis, my spouse and I were heartbroken. I cried, mourning the dreams I’d had for her future and the special conversations I had envisioned sharing with her.

Nov 18, 2024 | humanalgorithm.substack.com | Shawn Lim

Universal identifiers (ID) like ‘authenticated web’ have emerged as a potential lifeline for publishers who want to avoid using third-party cookies. However, it is a complex and often misunderstood concept. At its core, authenticated web involves users verifying their identities—usually by logging in—to access content. This creates a system where publishers can collect first-party data, which is valuable for targeted advertising.

Oct 24, 2024 | campaignlive.com | Shawn Lim

In the shifting landscape of digital advertising, privacy concerns and the phasing out of third-party cookies have driven advertisers to explore new ways to track users and ensure effective ad targeting. Google’s decision to remove cookies for 1% of its users in early 2024 marks the beginning of the industry's transition to a cookieless world, forcing advertisers and platforms to explore solutions that balance user privacy and accurate targeting.