Shawn Michael Griffin

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Articles

Overview of Top Email Marketing Tools

Jan 21, 2025 | americaneagle.com | Shawn Michael Griffin

Email marketing continues to be a cornerstone of digital marketing strategies for businesses of all sizes. It offers an unparalleled opportunity to reach and engage audiences in a personalized way. As we navigate through the competitive digital landscape, choosing the right email marketing tool is crucial.
How Much Does It Cost to Develop an App? A Comprehensive Guide

Jan 17, 2025 | americaneagle.com | Shawn Michael Griffin

Understanding mobile app development costs is a crucial first step for app brands and developers beginning a new project. Questions like, “How much does it cost to make an app?” often take center stage. Development costs can vary widely based on factors such as app features, platform, and complexity. Strategic planning helps ensure resources are allocated effectively, while expert guidance can help navigate challenges and prioritize critical elements for a successful launch.
Is Amazon PPC Worth It?

Jan 15, 2025 | americaneagle.com | Shawn Michael Griffin

Amazon has solidified its position as the undisputed leader in online shopping, with millions of active buyers and a global reach. This dominance brings immense opportunities for sellers but also fierce competition. Amazon's platform hosts millions of products, making it challenging for sellers to get their items noticed without strategic intervention. The vast array of options available to consumers means that products can easily get lost in the shuffle.
A Complete Guide to Platform as a Service (PaaS)

Jan 9, 2025 | americaneagle.com | Shawn Michael Griffin

PaaS stands for Platform as a Service. It’s a cloud computing environment that provides a ready-to-use platform for developing, running, and managing applications without the need to build and maintain the underlying infrastructure. PaaS streamlines the application creation process by providing tools like development frameworks, middleware, and database management systems, allowing businesses to focus on innovation rather than operations.
How to Advertise on Google: Guide to Google Ad Campaign Setup

Jan 7, 2025 | americaneagle.com | Shawn Michael Griffin |Taylor Karg

Understanding how to effectively reach your target audience is critical for business success. Google Ads stands out as a powerful tool to achieve this. But how does Google Ads work, you ask? It’s an online advertising platform that allows businesses to display short ads, service offerings, product listings, and video content within the Google ad network to online users. This platform is essential for businesses looking to increase their visibility and drive targeted traffic to their website(s).
How to Measure Email Marketing Success: Top Metrics and Proven Strategies

Jan 3, 2025 | americaneagle.com | Shawn Michael Griffin |Taylor Karg

Email marketing remains one of the most powerful tools for businesses to connect with their audience, drive engagement, and boost sales. The real impact of email marketing is revealed through the ability to measure your email campaign success. It's not about monitoring metrics; it’s about extracting insights that maximize your email marketing ROI.
CAN-SPAM Act Best Practices: Elevate Your Email Marketing

Nov 27, 2024 | americaneagle.com | Taylor Karg |Shawn Michael Griffin |Jill Case

The CAN-SPAM Act mandates practices like obtaining consent, providing clear opt-out options, and overall transparency in email communications. It’s an important part of any successful email marketing campaign because it builds trust with recipients. By understanding and implementing CAN-SPAM Act guidelines, marketers can greatly improve their email marketing campaign performance.
Sitecore Analytics and Personalization Options

Nov 21, 2024 | americaneagle.com | Shawn Michael Griffin

Sitecore’s analytics and personalization options offer a comprehensive suite of tools geared toward improving customer engagement and tailoring experiences to individual needs. The solutions dependably provide businesses with valuable insights into visitor behavior, identifying high-value customers and opportunities to tailor engagement strategies. With Sitecore Personalize, brands can leverage real-time decision data to craft precision-powered customer experiences.
The Best Times to Send Marketing Emails

Nov 19, 2024 | americaneagle.com | Shawn Michael Griffin |Jill Case

In the world of email marketing, asking yourself the question, “When is the best time to send a marketing email?” is important and could mean the difference between an average response and a great one. The importance of timing in email marketing greatly impacts the open and click-through rates. If your email pops up in someone's inbox at just the right time, they're more likely to open it and click on your links, which is great for your campaign's success.
How to Set Up a Google Ads Account: A Beginner’s Guide

Nov 15, 2024 | americaneagle.com | Shawn Michael Griffin |Jill Case

Google Ads are a powerful tool for businesses of all types, helping to drive traffic, increase visibility, and boost sales. This guide, "How to Set Up a Google Ads Account," is designed to walk you through the steps to create your own Google Ads account so you can effectively use this advertising platform. We’ll show you how to navigate the setup process, optimize your account for success, and begin crafting impactful ad campaigns.