Shree Lahiri

Delhi

Senior Editor at Reputation Today

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reputationtoday.in

Articles

Bravery and Stupidity Create Success: Huma Qureshi

Oct 13, 2024 | reputationtoday.in | Shree Lahiri

Bollywood actress known for her powerful performances and unique choices, Huma Qureshi, took the stage at PRAXIS 11 as the Guest of Honou – delivering an inspiring talk titled “Exploring Nuances of Creativity”. Despite not hailing from a filmi family, Huma has carved a niche for herself in Bollywood, breaking through numerous barriers and defying expectations. She shared her journey, thoughts on creativity and even her vision for the future of content creation.
Building a Better World: How Community Drives Social Change

Oct 13, 2024 | reputationtoday.in | Shree Lahiri

With passion and purpose, Brenda Darden Wilkerson, President & CEO of AnitaB.org, took centre-stage at PRAXIS11 – to deliver an inspiring keynote address titled “Power of Community Building and its Role in Making the World a Better Place”. Her message? The essence of community building lies in harnessing collective strength to drive social change and create a more inclusive, empowered world.
Why PR Must Tackle Climate Urgency & Disinformation Head-On: Grzegorz Szczepański

Oct 7, 2024 | reputationtoday.in | Shree Lahiri

At #PRAXIS11, Grzegorz Szczepański, President of the International Communications Consultancy Organisation (ICCO), captivated the audience with his presentation titled “Reputation, Relevance & Relationships: PR’s Impact on Global Issues of Our Time”. A passionate advocate for the Public Relations profession, Szczepański presented his vision of how PR can address the pressing global challenges of today – focusing on six key trends, which he believes will define the future of the industry.
PRCA's Global Journey: From Local Roots to Worldwide Impact

Oct 7, 2024 | reputationtoday.in | Shree Lahiri

At #PRAXIS11, James Hewes, CEO of the Public Relations & Communications Association (PRCA), delivered an impressive address on – “What led to PRCA becoming the World’s Largest & Most Influential PR Association – A Case Study”. PR is evolving at a fast pace aiming for soaring heights. He explained how PRCA skyrocketed to become the world’s largest and most influential PR association.
The Power of PR: Fueling Economic Growth and Business Success!

Oct 7, 2024 | reputationtoday.in | Shree Lahiri

Public Relations is more than just media buzz – it’s a driving force behind the economic engine of nations and businesses! By crafting powerful narratives and shaping public perception, PR professionals play a critical role in boosting a company’s image, attracting investors, and sparking business growth. A well-executed PR strategy can elevate brand recognition, leading to increased revenue, job creation & and opportunities that ripple across businesses.
Sanofi Lights Up the 2024 Olympics: A Journey of Community, Sports & Science!

Oct 6, 2024 | reputationtoday.in | Shree Lahiri

Effective communication plays a critical role in building and maintaining a strong community; and clear communication fosters understanding, trust & connection among community members. It enables the exchange of ideas, promotes collaboration and also resolves conflicts. Open and transparent communication channels encourage active participation, engagement & feedback.
Redefining Brand Success: How Culture & Creativity Shape Iconic Brands

Oct 6, 2024 | reputationtoday.in | Shree Lahiri

For brand building recognition is crucial for businesses trying to establish a solid reputation & increase customer loyalty. It actually represents a company’s values, mission & unique selling proposition (USP). Effective branding can differentiate a company from its competitors, drive business growth & also foster a loyal customer base. So, by investing in brand-building efforts, businesses can create a lasting impression and achieve long-term success.
Unbreakable: How Murlikant Petkar Defied Tragedy to Win Gold for India

Oct 6, 2024 | reputationtoday.in | Shree Lahiri

The release of “Chandu Champion” brought to life the extraordinary story of a man whose grit and determination transcended every obstacle thrown his way. But the ‘real’ Chandu Champion is none other than Murlikant Petkar, India’s first Paralympic gold medalist, a man who redefined resilience and set a gold standard for generations to come.
Collaboration, Innovation & Fun: PR's Path to the Future

Sep 30, 2024 | reputationtoday.in | Shree Lahiri

Public Relations today is adapting to a rapidly changing media landscape. With traditional outlets evolving, PR professionals must leverage digital platforms, social media & content marketing to reach their audiences. Effective storytelling, crisis communications and influencer partnerships are essential skills. Additionally, strong analytics capabilities must be developed – to measure campaign success and to provide data-driven insights to clients and stakeholders.
GenZ and the Future of Media: Why Influencers & Gaming Are Key to Shaping Communities

Sep 30, 2024 | reputationtoday.in | Shree Lahiri

What is the role of mass media in shaping purchasing behavior? Advertisements on media platforms like newspapers, television & internet – influence consumer behavior by providing information about products and shaping consumer decision-making processes. In today’s digital age, social media has become a pivotal arena for consumers and brands alike. As platforms evolve, so does the behaviour of consumers who engage with them.