Reputation Today

REPUTATION TODAY is a quarterly magazine that showcases current trends in public relations. It includes exclusive interviews with influential figures in PR, corporate communication, and media. The magazine is packed with insightful case studies, helpful PR advice, book reviews, and articles from industry experts, making it a valuable resource for professionals in the field.

National, Trade/B2B

English

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#1867067

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Why a Moment Can’t Replace a Movement

1 month ago | reputationtoday.in | Michelle Pereira

We are at the tail end of what has become popularly known as “Women’s Month.” Another March, another round of celebration. And just like clockwork, the deeper conversations are already being packed away. There’s something deeply flawed about celebrating women in PR once a year while ignoring the structures that hold them back the rest of the time. If the PR industry issued as many leadership roles to women as it does LinkedIn posts on Women’s Day, we’d have a revolution on our hands.
REPRISE revisited: Opportunities ahoy! Why credibility gaps will remain unfulfilled despite AI & other disruptions

1 month ago | reputationtoday.in | Madhavan Narayanan

‘When a man marries his mistress, he creates an immediate job vacancy,” is a tongue-in-cheek quote attributed to Sir James Goldsmith, the French-British financier who also happens to have been the father of Pakistani cricketer Imran Khan’s ex-wife Jemima. The quip came to mind last week as I hung out at REPRISE 2025, the Reputation Management Conference in which I found some marks of worry amid smiles all around in engaging sessions that have significance for the public relations industry.
Leveraging PR and Media in Promoting and Protecting Human Rights

Jan 9, 2025 | reputationtoday.in | Manish Sharma

10th December 2024 marks 76th anniversary of the Universal Declaration of Human Rights, adopted by the United Nations in 1948. This pivotal document is the foundation of human dignity, equality, and justice in the world, affirming the rights of all individuals regardless of race, gender, nationality, or belief. Despite this, a recent report reveals that many countries continue to fail to protect the human rights of their citizens.
In the driver’s seat

Jan 7, 2025 | reputationtoday.in | Sandra Stahl

What will 2025 look like? The ‘World Ahead 2025’ from The Economist is forecasting a year of uncertainty and instability. CIO Views envisions unprecedented advances in technology that promise to reshape industries, societies, and even human potential itself. While the sands of the business landscape shift, two things are clear: communications will have a central role in business, and a trusted reputation, whether corporate or brand, will continue to be the underpinning for success.
PR 2025 - Balancing Strategy, Technology, and the Human Connection

Dec 25, 2024 | reputationtoday.in | Michelle Pereira

2025 is almost here, bringing a shift that PR professionals can’t ignore. The landscape is changing fast as technology rewrites the rules. AI is everywhere, consumers are sharper, and the need for authentic, human-centred storytelling has never been more significant. People are tired of being talked at. They look for brands that speak to them, stories that reflect their realities, values, and hopes. The flawless messaging of the past just doesn’t work anymore.
Capturing the moment

Dec 18, 2024 | reputationtoday.in | Sandra Stahl

I suppose I could have titled this column, ‘Seizing the momentum.” The shift for reputation from almost a secondary concern to a ‘must have’ is not new. Reputation has earned its way into the spotlight. But, for those who have followed the focus on reputation but haven’t yet made it a priority, the moment is now. A company, area (such as R&D) or brand reputation is a crucial and non-negotiable element of corporate strategy and a driving force with an outsized impact on sustainability and growth.
Navigating the options and choosing the mix of platforms and media that matter most

Dec 4, 2024 | reputationtoday.in | Sandra Stahl

I’ve worked with a multinational diabetes care company for many years. We spend a lot of time thinking about how to meet people with diabetes where they are with information and support that will help make a real difference in improving their lives. Over the years, our audience’s needs have changed in myriad ways. The most pressing issues for them today have shifted from those even twelve months ago.
What Reputation Management Lacks?

Dec 3, 2024 | reputationtoday.in | Devasis Chattopadhyay

Look at the current crises emanating from the United States government’s (DOJ) decision on an Indian businessman or the International Criminal Court’s decision to issue a warrant against a State Head. These crises are of course going to impact the organisation and the country. And they directly impinge on the person and the institution’s goodwill. Though they are a part of their business hazards – whether economic enterprise or running a country, but ultimately they impact their reputation.
When thinking has to be ‘inside the box’

Nov 20, 2024 | reputationtoday.in | Sandra Stahl

When communications teams are challenged to deliver a creative solution, it’s often phrased this way, “Please think out-of-the-box.” Based on the assignment, out-of-the-box can take on slightly different meanings, but generally, the ask is for an idea that hasn’t been seen or done before in that space. Unconventional. Maybe a little (or a lot) disruptive. It is quite liberating to step out of the box and tap into your imagination to come up with something radically new.
Unlocking B2B Marketing Momentum: Aligning AI and Strategy to Achieve Targets

Nov 14, 2024 | reputationtoday.in | Shefali Khanna

Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle for no reason? You’re not alone. According to recent McKinsey research, 76% of CMOs face mounting pressure to demonstrate short-term ROI while managing reduced resources. However, as we explored in my previous analysis of B2B holiday marketing strategies, challenging times often present the most significant opportunities for growth—if you have the right timing and strategic alignment.