Articles
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1 week ago |
afaqs.com | Shreyas Kulkarni
From the high of a Grand Prix, FCB India’s Lucky Yatra now enjoys the distinction of winning three Gold Lions on day four of the Cannes Lions International Festival of Creativity. With a Bronze each for Ogilvy and Leo, India’s total now stands at 31 Lions, comfortably surpassing the 14 awards the country had collected by the same point last year.
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1 week ago |
afaqs.com | Shreyas Kulkarni
Lucky Yatra, a campaign encouraging the purchase of railway tickets, is living up to its name, particularly for FCB India, the agency behind it. On the third day of the Cannes Lions International Festival of Creativity, the Omnicom-owned agency secured a Grand Prix, two Gold Lions, and a Silver Lion for its work. FCB led India’s collection of 14 metals on the day, a significant improvement from the three the country earned on day two.
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1 week ago |
afaqs.com | Shreyas Kulkarni
India struggled to sustain the momentum of its opening day at the ongoing Cannes Lions International Festival of Creativity. In contrast to the two Gold, four Silver, and three Bronze Lions it claimed on day one, the Indian contingent secured only two Silver and a Bronze on the second day. The country’s tally now stands at 12, a slight improvement over the nine metals it had accumulated by the end of the second day in 2024. VML secured its first Lion at the festival.
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1 week ago |
afaqs.com | Shreyas Kulkarni
On the opening day of the Cannes Lions International Festival of Creativity, India claimed two Gold Lions. One rewarded a campaign that incentivised passengers to purchase train tickets in order to discourage ticketless travel. The other promoted voter participation, arguing that casting a ballot prevents the waste of electoral ink. In total, Indian agencies won nine metals: two Gold, four Silver and three Bronze.
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2 weeks ago |
afaqs.com | Shreyas Kulkarni
When Dr Frankenstein defied nature to create life, his monster brought him not just grief but destruction and, ultimately, death. In contrast, Astro Boy, the beloved manga series, gave us a robot child built to resemble a lost son. Unlike Frankenstein’s monster, Astro is gentle, emotional, and heroic. In both stories, the inhuman creation becomes a mirror, sometimes destroying its creator, sometimes surpassing them. In doing so, it tests the very idea of what makes us human.
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