Articles
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1 week ago |
afaqs.com | Shreyas Kulkarni
Despite a rise of more than 50% in palm-oil prices last year, GCPL, the maker of soap brands such as Cinthol and Godrej No.1, which rely on the commodity as an ingredient, chose not to reduce advertising expenditure, instead absorbing the spike in input costs. Around 40% of the company’s India business comes from soaps.
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1 week ago |
afaqs.com | Shreyas Kulkarni
With Naam Toh Suna Hoga, Parle Products reaffirmed its branded-house positioning. A year later, the maker of Parle-G, Hide & Seek and Monaco is extending this strategy through a high-frequency advertising campaign aimed at changing a decades-old consumer habit. It wants Indians to ask not just for a Marie biscuit, but for Parle Marie. “Marie is a generic category. The biscuit is bought by habit, not by name.
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1 week ago |
afaqs.com | Shreyas Kulkarni
In Mark Zuckerberg’s imagined future, the advertising agency doesn’t exist. Speaking to Ben Thompson of Stratechery, a technology and business newsletter, Meta’s chief executive laid out his vision for how artificial intelligence will reshape advertising. “There’s still the creative piece,” Zuckerberg said, referring to the current role businesses play in developing messages and visuals. But that, he added, is “pretty hard to produce,” and Meta is “pretty close” to solving it with AI.
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2 weeks ago |
afaqs.com | Shreyas Kulkarni
That Vaibhav Suryavanshi was not yet born when the Indian Premier League (IPL) was launched in 2008 is striking enough. That he recently became the youngest centurion in the tournament’s history, scoring a blistering 101 off just 38 balls against the Gujarat Titans, is even more so. At just 14 years old, he has captured the public imagination and the attention of India’s ever-eager marketers.
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3 weeks ago |
afaqs.com | Shreyas Kulkarni
That bread, sauce and cheese are the key components of a good pizza is undisputed. But when Pizza Hut India asked consumers what ruins one, they pointed to pies that are dry, chewy and dispiriting. The remedy? Juicy toppings. In a new campaign, the American quick-service restaurant giant has launched a range of pizzas with vegetarian and meat toppings, marinated and paired with three rich sauces: Kadhai, Royal Spice and Southern Chilly. The line is called the Juicylicious Pizza Range.
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