Articles
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1 week ago |
afaqs.com | Shreyas Kulkarni
With BTS on playlists and K-dramas on loop, India’s fondness for all things Korean has quietly found its way onto the menu. Burger King’s new Korean-inspired offerings come just days after McDonald’s launched its own—proof that the K-wave is now flavouring fast food, one buldak burger at a time. Burger King’s new burger leans into this heat but with nuance. Think a buldak-sauce (spicy hot sauce)-dunked patty complemented by a sesame-infused mayonnaise.
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2 weeks ago |
afaqs.com | Shreyas Kulkarni
Ask Hyundai’s whole-time director and COO, Tarun Garg, if Spotlight is the company’s attempt to slip out of its carmaker overalls and into something more stylish. A lifestyle brand, if you will. “Absolutely,” he beams, after having revealed at a press conference that his consumers “are getting younger and aspirational”.
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2 weeks ago |
afaqs.com | Shreyas Kulkarni
Akshay Gurnani, who co-founded Schbang in 2015 with Harshil Karia and Sohil Karia following a four-year stint at FoxyMoron, has navigated all corners of the digital marketing world. “The agency experience has been amazing,” he reflects.
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2 weeks ago |
afaqs.com | Shreyas Kulkarni
It takes a certain kind of star power to make an Italian bathtub surrounded by Hema Malini, Juhi Chawla, Kareena Kapoor and Sridevi feel like background noise. Shah Rukh Khan, half-naked and soaking for Lux, pulled it off. No wonder the ad became a pop-culture classic. It turns 20 this year. This classic was nearly undone when, on the day of the shoot, the bathtub was nowhere to be seen and Shah Rukh Khan turned up early. “I was almost the first person on the set, and soon I got a tap on my shoulder.
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3 weeks ago |
afaqs.com | Shreyas Kulkarni
A brainchild of WPP@CP, the faux flower is a worrying indicator of your oral health. At first glance, it appeared to be Indianis Dentris, a newly discovered species of flower that visitors at Mumbai’s iconic Botanical Garden and Zoo were able to admire, thanks to stunning macro photography. Look again, and it was not a flower but a zoomed-in image of an overused toothbrush. What’s with the deception?
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