Afaqs!

Exceptional media and advertising updates. The quickest. afaqs! began its journey as agencyfaqs! on September 28, 1999, with a clear goal: to simplify the work of individuals in the advertising, media, and marketing sectors. The name agencyfaqs! was chosen because 'faqs' represents Frequently Asked Questions in internet slang. This platform is dedicated to providing valuable insights related to brands.

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New SleepyCat ad delivers a slap in the face for a good night’s sleep

1 week ago | afaqs.com | Shreyas Kulkarni

Not every day does an advertisement open with women being repeatedly slapped across the face in a parlour. That is SleepyCat for you, a sleep-solutions brand, and its latest commercial, where beauty is equated with pain. The smack of the slap is not jarring but mildly arresting, drawing the viewer in as they wait to understand what is unfolding. Credit goes to professional slap facialist Preewara Thanaratphatsorn, who continues her family’s peculiar legacy of polishing faces with open palms.
Indian women now buy half our jewellery-for themselves: CaratLane CMO

1 week ago | afaqs.com | Nisha Qureshi

CaratLane, the everyday diamond brand from the house of TATA, is paying tribute to women in the aviation industry, signalling a deeper shift in the design, marketing, and perception of jewellery. The Runway Collection is inspired by themes of aviation and features unique designs, including earrings with moving, propeller-style parts and rings. Speaking to afaqs! Shaifali Gautam, CMO of Caratlane, discussed the changing consumer behaviour in the everyday jewellery market.
Jitender Dabas wants to lead the new world order with Cheil X

1 week ago | afaqs.com | Shreyas Kulkarni

As traditional advertising models falter, Dabas believes it’s time to rethink everything from pricing to persuasion. When Jitender Dabas departed McCann Worldgroup after 14 years, most recently as its chief operating and strategy officer, to become the new chief executive of Cheil X and group chief strategist of Cheil SWA, many speculated whether Omnicom’s acquisition of rival agency network IPG had influenced his decision.
Instagram rolls out AI summaries in comments to keep you scrolling

1 week ago | afaqs.com | Nisha Qureshi

Instagram has introduced AI-powered information summaries within the comments section of Reels. This feature, developed by Meta AI, aims to deliver users contextual and relevant information regarding the product or topic under discussion, all without necessitating that they leave the app. At the top of the comments section, users may see search shortcuts or prompts powered by Meta AI, tailored to the content of the post or Reel.
Why movie marketing needs to evolve beyond trailers and music launches

1 week ago | afaqs.com | Nisha Qureshi

Red Chillies Entertainments Dharma Productions YRF Movie promotion movie advertising White Rivers Media
As adland shifts, Dheeraj Sinha says vulnerability is a strength

2 weeks ago | afaqs.com | Shreyas Kulkarni

Dheeraj Sinha believes leadership demands honesty and vulnerability. “You don't need to pretend you know everything and have all the answers, or know the future,” says the FCB Group CEO for India and South Asia. He adds that it is best for leaders to speak candidly with their teams and share everything. His remarks come at a critical juncture. The advertising industry, particularly its creative wing, is facing an existential threat.
Myntra takes a wild ride, pleading with Gen Z to ditch sketchy websites

2 weeks ago | afaqs.com | Nisha Qureshi

Myntra’s latest campaign for FWD, its platform that targets Gen Z consumers, has released a new series of ads. Called 'Herd se Hatke', the campaign encourages young consumers to embrace individuality by standing out from the crowd. It also briefly talks about the drawbacks of shopping from sketchy websites and apps.
Quirky icons, myriad influencers & a bunch of Jibbitz: Crocs courts the Gen Z women

2 weeks ago | afaqs.com | Shreyas Kulkarni

What do Karan Johar, Justin Bieber, Jackie Shroff, Orry and Bad Bunny have in common beyond their ties to show business? It is what they wear on their feet. All have been seen wearing or endorsing Crocs, the American footwear brand that the world both adores and derides with equal fervour. Their selection is no accident but a calculated decision based on the distinctiveness of their personalities. This lies at the heart of Crocs’ marketing strategy: to champion individuality and self-expression.
How JioStar’s fan-first tech is changing the way India watches cricket

2 weeks ago | afaqs.com | Nisha Qureshi

For many viewers, watching a cricket match or any significant sports event is as straightforward as grabbing a remote or tapping a screen. However, behind the scenes exists an intricate network of technology and coordination that brings the action to life. As sports broadcasting evolves, particularly in the context of large-scale events such as the Indian Premier League (IPL), companies are reevaluating their approaches to content production and consumption.
It takes a village: Goafest heads to Taj Cidade de Goa

2 weeks ago | afaqs.com | Shreyas Kulkarni

India’s premier advertising gathering is changing address. Goafest, the country’s most prominent festival of creativity, will in 2025 swap its long-time lodgings at the Hyatt for Taj Cidade de Goa. “We sought to reimagine the experience, something akin to a festival village, where an entire city bends to the event,” says Mohit Joshi, co-chair of the Goafest 2025 organising committee and chief executive of Havas Media Network India.