Afaqs!

1 week ago | afaqs.com | Shreyas Kulkarni

With BTS on playlists and K-dramas on loop, India’s fondness for all things Korean has quietly found its way onto the menu. Burger King’s new Korean-inspired offerings come just days after McDonald’s launched its own—proof that the K-wave is now flavouring fast food, one buldak burger at a time. Burger King’s new burger leans into this heat but with nuance. Think a buldak-sauce (spicy hot sauce)-dunked patty complemented by a sesame-infused mayonnaise.

2 weeks ago | afaqs.com | Nisha Qureshi

Bollywood has long embraced a charming fantasy—song sequences where lovers, dressed in vibrant outfits, suddenly burst into dance in snow-covered mountains, often set in Switzerland or a picturesque European village. Thanks to filmmakers such as Yash Raj, it continues to influence Bollywood movies, such as Rocky aur Rani ki Prem Kahaani (2023). Two recent ad campaigns have cleverly tapped into this cinematic quirk, each with its own modern spin.

2 weeks ago | afaqs.com | Nisha Qureshi

Wakefit's new ad, part of its Gaddagiri campaign, takes a humorous jab at the recent controversy surrounding comedian Kunal Kamra and his alleged comments about the Deputy Chief Minister of Maharashtra. The ad emphasises how a good night’s sleep can help individuals relax instead of reacting with outrage to differing views and jokes. As the brand’s CMO stated on social media while promoting the campaign, “What the world offers us is not in our control; how we react is.

2 weeks ago | afaqs.com | Shreyas Kulkarni

Ask Hyundai’s whole-time director and COO, Tarun Garg, if Spotlight is the company’s attempt to slip out of its carmaker overalls and into something more stylish. A lifestyle brand, if you will. “Absolutely,” he beams, after having revealed at a press conference that his consumers “are getting younger and aspirational”.

2 weeks ago | afaqs.com | Nisha Qureshi

The Korean fever seems to have hit Indian QSRs. Just a few weeks after McDonald’s launched its Korean menu, its rival Burger King has launched a K-inspired menu of its own. The brand has also launched a campaign to support the new offering, which has been executed by Havas India. The menu features K-inspired fries, both vegetarian and non-vegetarian burgers, chicken wings, and chicken nuggets, with prices starting at Rs 200.