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Exceptional media and advertising updates. The quickest. afaqs! began its journey as agencyfaqs! on September 28, 1999, with a clear goal: to simplify the work of individuals in the advertising, media, and marketing sectors. The name agencyfaqs! was chosen because 'faqs' represents Frequently Asked Questions in internet slang. This platform is dedicated to providing valuable insights related to brands.

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Coldplay’s Ahmedabad tour was a Rs 641 crore power show

6 days ago | afaqs.com | Nisha Qureshi

Coldplay’s recent two-night performance at the Narendra Modi Stadium welcomed over 222,000 attendees and generated an estimated Rs 641 crore in total economic impact. Of this, Rs 392 crore directly benefitted Ahmedabad’s economy through spending on travel, accommodation, dining, shopping, and transportation. The event also contributed Rs 72 crore in GST revenues to the Indian government.
We are big believers in advertising, says GCPL’s Sudhir Sitapati

1 week ago | afaqs.com | Shreyas Kulkarni

Despite a rise of more than 50% in palm-oil prices last year, GCPL, the maker of soap brands such as Cinthol and Godrej No.1, which rely on the commodity as an ingredient, chose not to reduce advertising expenditure, instead absorbing the spike in input costs. Around 40% of the company’s India business comes from soaps.
OTTs must think like tech cos. to monetise: GroupM's Ashwin Padmanabhan

1 week ago | afaqs.com | Nisha Qureshi

Ashwin Padmanabhan GroupM JioStar Prime Video Netflix OTT
Why family-oriented content is the next growth driver for OTTs in India

1 week ago | afaqs.com | Nisha Qureshi

The Great Indian Kapil Sharma, CID, Crime Patrol and WWE are on Netflix; cricket is on JioStar; and the latest Hindi movies are on Amazon Prime. The Indian OTT content landscape is undergoing a shift. Once characterised by personal, on-the-go viewing and a demand for edgy and niche content, it is now evolving to cater to broader, more inclusive audiences.
Parle Products is on a mission to make ‘Parle Marie’ roll off your tongue

1 week ago | afaqs.com | Shreyas Kulkarni

With Naam Toh Suna Hoga, Parle Products reaffirmed its branded-house positioning. A year later, the maker of Parle-G, Hide & Seek and Monaco is extending this strategy through a high-frequency advertising campaign aimed at changing a decades-old consumer habit. It wants Indians to ask not just for a Marie biscuit, but for Parle Marie. “Marie is a generic category. The biscuit is bought by habit, not by name.
About 25% of our viewing for Indian content happens outside India: Prime Video

1 week ago | afaqs.com | Nisha Qureshi

Amazon Prime Video made its official debut in India on December 14, 2016. This launch made the service available to Indian customers as part of the Amazon Prime subscription, giving them access to an extensive library of movies, TV shows, and exclusive original content. In India, it is among the top three OTT platforms, competing with Netflix and Disney+ Hotstar (now JioStar).
Mark Zuckerberg’s AI vision for advertising leaves no room for agencies

1 week ago | afaqs.com | Shreyas Kulkarni

In Mark Zuckerberg’s imagined future, the advertising agency doesn’t exist. Speaking to Ben Thompson of Stratechery, a technology and business newsletter, Meta’s chief executive laid out his vision for how artificial intelligence will reshape advertising. “There’s still the creative piece,” Zuckerberg said, referring to the current role businesses play in developing messages and visuals. But that, he added, is “pretty hard to produce,” and Meta is “pretty close” to solving it with AI.
JioStar to invest Rs.33,000 crores in content: Uday Shankar

1 week ago | afaqs.com | Nisha Qureshi

India's media and entertainment industry is witnessing a profound transformation, driven by a surge in demand for high-quality content and significant investments from both global giants and domestic players. With the world’s largest youth population, expanding internet penetration, and a growing appetite for culturally resonant stories, the Indian content market is poised to become one of the most influential globally.
Protein: The latest obsession for consumer-facing brands

1 week ago | afaqs.com | Nisha Qureshi

From powders and shakes to popcorn and kulfis, protein is no longer just for gym-goers. It has officially entered the mainstream, and consumer-facing brands are racing to make it a star ingredient. Reality TV star and entrepreneur Khloé Kardashian recently launched Khloud Protein Popcorn, a protein-enriched snack powered by a proprietary ‘Khloud Dust’ blend made of milk protein isolate and seasonings.
What kind of brands could Vaibhav Suryavanshi endorse?

2 weeks ago | afaqs.com | Shreyas Kulkarni

That Vaibhav Suryavanshi was not yet born when the Indian Premier League (IPL) was launched in 2008 is striking enough. That he recently became the youngest centurion in the tournament’s history, scoring a blistering 101 off just 38 balls against the Gujarat Titans, is even more so. At just 14 years old, he has captured the public imagination and the attention of India’s ever-eager marketers.