Afaqs!

1 week ago | afaqs.com | Shreyas Kulkarni

From the high of a Grand Prix, FCB India’s Lucky Yatra now enjoys the distinction of winning three Gold Lions on day four of the Cannes Lions International Festival of Creativity. With a Bronze each for Ogilvy and Leo, India’s total now stands at 31 Lions, comfortably surpassing the 14 awards the country had collected by the same point last year.

1 week ago | afaqs.com | Shreyas Kulkarni

Lucky Yatra, a campaign encouraging the purchase of railway tickets, is living up to its name, particularly for FCB India, the agency behind it. On the third day of the Cannes Lions International Festival of Creativity, the Omnicom-owned agency secured a Grand Prix, two Gold Lions, and a Silver Lion for its work. FCB led India’s collection of 14 metals on the day, a significant improvement from the three the country earned on day two.

1 week ago | afaqs.com | Shreyas Kulkarni

India struggled to sustain the momentum of its opening day at the ongoing Cannes Lions International Festival of Creativity. In contrast to the two Gold, four Silver, and three Bronze Lions it claimed on day one, the Indian contingent secured only two Silver and a Bronze on the second day. The country’s tally now stands at 12, a slight improvement over the nine metals it had accumulated by the end of the second day in 2024. VML secured its first Lion at the festival.

1 week ago | afaqs.com | Shreyas Kulkarni

On the opening day of the Cannes Lions International Festival of Creativity, India claimed two Gold Lions. One rewarded a campaign that incentivised passengers to purchase train tickets in order to discourage ticketless travel. The other promoted voter participation, arguing that casting a ballot prevents the waste of electoral ink. In total, Indian agencies won nine metals: two Gold, four Silver and three Bronze.

2 weeks ago | afaqs.com | Nisha Qureshi

Reach in marketing refers to the total number of unique individuals or users exposed to a specific marketing message, content, or advertisement within a defined timeframe. It serves a crucial role in the overall journey of your branded messages. Ankit Desai, head of media and digital marketing at Marico, recently discussed the significance of reach in a detailed LinkedIn post.