Shubham Singhal

1 week ago | mckinsey.com | Sven Smit |Shubham Singhal |Olivia White |Ezra Greenberg

Amid tariff uncertainty and a possible recession, the world needs a new base of balance and trust to create a thriving economy. Business has a vital role to play. A global system of full economic integration—the aspiration of decades of negotiations and the worldwide underpinning of corporate strategy—has never been fully realized. The latest round of global trade talks sputtered to an inconclusive end in the early 2010s.

Dec 4, 2024 | campaignindia.in | Shubham Singhal

The creator economy has changed how marketing works turning content makers into entrepreneurs, opinion shapers, and brand builders. Indian creators are pivoting from traditional content roles to become independent business owners, shaping consumer behaviour and brand perception. However, concerns surrounding over-exposure, authenticity, and diversity have sparked debates about digital fatigue. People get tired of digital content because it is available in surplus.

Nov 6, 2024 | loudest.in | Shubham Singhal

In today’s rapidly evolving music industry, securing music rights has become crucial for artists, songwriters, record labels, and music publishing companies. These rights ensure that creators are compensated for their work and that their intellectual property is protected in an era where digital distribution and streaming dominate music consumption.

Oct 29, 2024 | loudest.in | Shubham Singhal

In 2024, brand collaborations at music concerts have emerged as essential for creating immersive, impactful experiences that strengthen brand visibility and deepen consumer connections. No longer limited to logos on banners, collaborations now offer creative interactions and memorable engagements for fans, shaping how brands reach and resonate with audiences. Here’s how some brands are making waves at music events this year.

Jul 5, 2024 | loudest.in | Shubham Singhal

In recent years, the music industry has experienced a seismic shift, driven by the rapid advancements in artificial intelligence (AI). From composition and production to distribution and marketing, AI is revolutionizing how music is created, consumed, and monetized. This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans and machines in the creative process.