Silvia Baruffaldi

1 month ago | autodesignmagazine.com | Silvia Baruffaldi |Edoardo Nastri

«Un super computer su quattro ruote». È Ola Kallenius, Ceo di Mercedes-Benz Group AG, a definire la nuova CLA «l’auto più tecnologica che abbiamo mai realizzato» mentre decine di droni compongono la firma luminosa con il nome del modello nel cielo di Roma, città che il costruttore tedesco ha scelto per il suo debutto internazionale.

1 month ago | autodesignmagazine.com | Silvia Baruffaldi |Edoardo Nastri

“A super computer on four wheels”. Ola Kallenius, CEO of Mercedes-Benz Group AG, hails the new CLA as “the most technologically advanced car we have ever made”, while a fleet of drones lights up the Roman skies with the model’s name. The German carmaker chose the Eternal City for the international unveiling of its groundbreaking vehicle, its first Software Defined Vehicle, i.e. designed starting from a new central operating system (called MB.OS) that governs all the vehicle’s advanced functions.

2 months ago | autodesignmagazine.com | Silvia Baruffaldi

Mai come in questo periodo, in cui non si parla d’altro che di dimensione digitale e intelligenza artificiale, Auto&Design ha raccolto così tante testimonianze da parte dei responsabili del car design su quanto sia importante continuare a realizzare modelli fisici.

2 months ago | autodesignmagazine.com | Silvia Baruffaldi

Never before has Auto&Design collected so much evidence from car design managers on how important it is to continue to create physical models. We had further confirmation of this from Katharina Sachs, a thirty-two-year-old German senior exterior designer from Volvo, whom we met at the AgenForm CEMI (European Center for Industrial Modeling) school in Savigliano, an hour’s drive from Turin, where she returned in April for a day of meetings to testify to her experience.

Mar 3, 2025 | autodesignmagazine.com | Silvia Baruffaldi

‘The Concept EV2 anticipates the most compact model in our EV range. A versatile vehicle, a compact and agile SUV that expresses an innovative and adventurous character, unlocking potential for an active urban lifestyle. We created it inspired by the ‘picnic in the city’ concept”. Thus, Karim Habib, Senior Vice President and Head of Kia Global Design, introduced the smallest of the vehicles presented at Kia EV Day on 24 February in Tarragona, Spain.