Simon Porter

Dec 3, 2024 | insideretail.com.au | Simon Porter

December 3, 2024Text Size20 There are many elements that must come together to create great retail. Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Instead, it’s how retailers package these components into a retail experience and effectively communicate these benefits to their audience. Great communications are the secret sauce for retailers. Elevating the good, to great to iconic.

Sep 30, 2024 | insideretail.co.nz | Simon Porter

In the last five years, a bevy of brands including Nike, Levi’s, Crocs and Under Armour have turned their attention to their consumers as they looked to cut out the middleman. And it’s little wonder given that in the US alone, direct-to-consumer (D2C) e-commerce sales are expected to grow 16.4 per cent to reach US$197.11 billion this year. But pivoting an established brand to D2C is not without its challenges, as Nike can attest.

Sep 29, 2024 | insideretail.asia | Simon Porter

In the last five years, a bevy of brands including Nike, Levi’s, Crocs and Under Armour have turned their attention to their consumers as they looked to cut out the middleman. And it’s little wonder given that in the US alone, direct-to-consumer (D2C) e-commerce sales are expected to grow 16.4 per cent to reach US$197.11 billion this year. But pivoting an established brand to D2C is not without its challenges, as Nike can attest.

Sep 26, 2024 | insideretail.com.au | Simon Porter

In the last five years, a bevy of brands including Nike, Levi’s, Crocs and Under Armour have turned their attention to their consumers as they looked to cut out the middleman. And it’s little wonder given that in the US alone, direct-to-consumer (D2C) e-commerce sales are expected to grow 16.4 per cent to reach US$197.11 billion this year. But pivoting an established brand to D2C is not without its challenges, as Nike can attest. To understand what went wrong, we need to backtrack a ack a little.

Aug 13, 2024 | insideretail.com.au | Simon Porter

In the warm afterglow of the Paris Olympics, with its iconic backdrops and well-supported events, attention turns to LA in 2028 and closer to home, Brisbane in 2032. In some ways, Paris tore up the rule book setting a new benchmark with stunning backdrops of the Eiffel Tower for beach volleyball and the Palace of Versailles for the equestrian. LA will struggle to compete on these terms but will instead raise the bar in other ways.