Snigdha Sharma

Nov 28, 2024 | the-ken.com | Snigdha Sharma |Anand Kalyanaraman |Aakriti Bhalla |Rounak Kumar Gunjan

A decade ago, when platforms like Urban Company entered the scene, they were seen the beacon of hope for thousands of women like Selvi and Nisha, two beauticians based in in Bangalore—finally, an avenue that offered them the financial independence and support their families without the cost flexibility. Not long after, thanks to its at-home beauty and salon services, Urban Company became  India’s biggest employer of women gig workers.

Nov 26, 2024 | the-ken.com | Snigdha Sharma |Alifiya Khan |Aayush Agarwal |Praveen Gopal Krishnan

In the June quarter of 2024, Honasa Consumer, the maker of Mamaearth, decided to launch this new project called Project Neev. The idea was to bring about a foundational change in the way the company operates, especially distribution. For context, Mamaearth hit the bourses in October last year when everyone else who had IPO plans had decided to hold them off for a bit. But Varun Alagh, the CEO and co-founder of Mamaearth, was of the firm opinion that the timing was perfectly ripe.

Nov 22, 2024 | the-ken.com | Snigdha Sharma |Rohin Dharmakumar |Shristi Achar |Gaurav Bagur

The world of cyber fraud has gotten even murkier thanks to a slick new tech service that is streamlining fraud for scammers and making them even harder to track down. This new concept is called ‘Mule-as-a-service’ or MaaS. It’s kind of like a plug-and-play fraud tech where service providers are able to  deploy an army of mules on behalf of cybercriminals. These mules are people who lend their bank accounts to move dirty money for cybercriminals.

Oct 17, 2024 | the-ken.com | Snigdha Sharma |Nuha Bubere |Olina Banerji |Anand Kalyanaraman

A little more than a week ago, we read a really strange piece of news. Apparently, an expert committee recommended the Drugs Controller General of India (DCGI) to ban the over the counter sale of emergency contraceptive pills like i-pill and Unwanted 72. They suggested  women should be only allowed to access it with a doctor’s prescription because of concerns over side effects. This was weird for many reasons.

Aug 23, 2024 | outlookindia.com | Snigdha Sharma

It was a desert you would not recognise if you last visited Jaisalmer in the dry months. The bare brown earth was sprinkled with greenery, thanks to the recent bouts of rain. The sun was strong, but the air only felt warm on the skin, not burning hot. Monsoon transforms the Thar desert and we had arrived just in time - it had rained the day before, putting Jaisalmer in a good mood.