Sohini Ganguly

Jun 13, 2024 | exchange4media.com | Sohini Ganguly |Shantanu David

NFTs were all the rage when they came to public attention. Never mind that a global populace coming out of Covid confinement was looking for an acronym that didn’t depress them. Some people made some purchase decisions that would go on to define the swift blow-up and swifter bang of the NFT bubble. The echoes of that pop can still be heard as brands, marketers, and merchants are leveraging the token, based on blockchain technology, to new non-fungible heights.

Jun 13, 2024 | exchange4media.com | Shantanu David |Sohini Ganguly

The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.

Jun 12, 2024 | pitchonnet.com | Sohini Ganguly

The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.

Jun 11, 2024 | pitchonnet.com | Sohini Ganguly

“The world doesn’t need another media agency” is what Mukesh Agrawal, Co-Founder of The Media Ant and his team discussed when they started the company in 2012. What this basically meant was that if The Media Ant did the same work as what media agencies have been doing, it would not be adding much of a value to the ecosystem. Agrawal added, “We have never thought of ourselves as a media agency.

May 31, 2024 | pitchonnet.com | Sohini Ganguly

With customer acquisition costs soaring every passing year, retention marketing has climbed up the priority list for marketers of late. Digital experts agree that due to the increase in Cost per Impression (CPM) on platforms like Meta & Google, the CAC on digital has shot up tremendously. Digital CPMs are rising at 20-25% per year, experts say. The rise in CPMs basically means that brands now have to pay more for their ads to be seen by potential customers.