Shantanu David

Jun 13, 2024 | exchange4media.com | Sohini Ganguly |Shantanu David

NFTs were all the rage when they came to public attention. Never mind that a global populace coming out of Covid confinement was looking for an acronym that didn’t depress them. Some people made some purchase decisions that would go on to define the swift blow-up and swifter bang of the NFT bubble. The echoes of that pop can still be heard as brands, marketers, and merchants are leveraging the token, based on blockchain technology, to new non-fungible heights.

Jun 13, 2024 | exchange4media.com | Shantanu David |Sohini Ganguly

The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.

May 15, 2024 | exchange4media.com | Aditi Gupta |Shantanu David

The National Broadcast Policy, proposed by the government, has evoked several concerns with stakeholders pressing for creative freedom and a level playing field for all. At the open house discussion held on Wednesday by the Telecom Regulatory Authority of India (TRAI) on the proposed broadcast policy, over 100 participants representing broadcasters, cable operators, OTT, DTH, broadband, content producers and many more expressed their worries.

May 15, 2024 | exchange4media.com | Aditi Gupta |Shantanu David

The National Broadcast Policy, proposed by the government, has evoked several concerns with stakeholders pressing for creative freedom and a level playing field for all. At the open house discussion held on Wednesday by the Telecom Regulatory Authority of India (TRAI) on the proposed broadcast policy, over 100 participants representing broadcasters, cable operators, OTT, DTH, broadband, content producers and many more expressed their worries.

May 15, 2024 | exchange4media.com | Aditi Gupta |Shantanu David

The National Broadcast Policy, proposed by the government, has evoked several concerns with stakeholders pressing for creative freedom and a level playing field for all. At the open house discussion held on Wednesday by the Telecom Regulatory Authority of India (TRAI) on the proposed broadcast policy, over 100 participants representing broadcasters, cable operators, OTT, DTH, broadband, content producers and many more expressed their worries.