Articles
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1 month ago |
exchange4media.com | Shantanu David
Once the private preserve of shiny FMCG giants and OTT-happy D2C disruptors, Connected TV (CTV) advertising is fast turning into serious business for... well, serious businesses. Think less cola and crypto, more cloud and compliance. In 2025, India’s B2B marketers are doing something unexpected: they’re entering your living room—with a pitch. The CTV story in India is no longer a speculative subplot.
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Jun 13, 2024 |
exchange4media.com | Sohini Ganguly |Shantanu David
NFTs were all the rage when they came to public attention. Never mind that a global populace coming out of Covid confinement was looking for an acronym that didn’t depress them. Some people made some purchase decisions that would go on to define the swift blow-up and swifter bang of the NFT bubble. The echoes of that pop can still be heard as brands, marketers, and merchants are leveraging the token, based on blockchain technology, to new non-fungible heights.
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Jun 13, 2024 |
exchange4media.com | Shantanu David |Sohini Ganguly
The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.
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Jun 4, 2024 |
pitchonnet.com | Shantanu David
Headlines for the past week or more across digital and tech industry publications have announced (usually in block or bold letters) the “demise of the website,” “Google’s killing of Search,” “the end of the internet as we know it,” and other such prophecies that make doomscrolling such a joy. However, perhaps those obituaries are premature. Has Google’s AI-powered Search upset the browsing applecart? Absolutely, but then that was already pretty wobbly for a while.
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Jun 4, 2024 |
pitchonnet.com | Shantanu David
Invented by Twitter, now X, the once-hallowed blue tick was the internet populace’s first badge of honour. Originally meant to verify accounts of newsmakers and trendsetters on a platform rife with trolls, the blue (and eventually black, gold, every other ‘cool’ coloured) badge began to float around every social media platform, as a mark of validation, public trust, and kudos. Linked is the latest in that line.
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When did Indians become the poster children for eugenics? When their kids started winning Spelling Bees and Chess tournaments.
RT @Provokethoughtz: https://t.co/wVdCokodzC
75 years from now they will look back at us and ask how we didn't know, how we didn't act. It's how we look back 75 years to ask how they didn't know, how they didn't act. @JoeBiden @VP Inaction makes us complicit. The appeasement of Bibi makes you Chamberlain. Peace in our time