Sojin Jung

Jul 28, 2024 | mdpi.com | Sojin Jung |Min Jung Kim |Min Jung

1. IntroductionDespite a growing interest in efficient inventory management in the fashion industry, unsold items are inevitable since consumer demands are volatile and fashion seasons are shorter than ever. To eliminate these unsold items, price discounts are one of the most efficient ways to encourage sales by reducing consumers’ perceived risk and inspiring immediate action []. Nonetheless, some fashion houses still destroy unsold merchandise instead of offering discount prices.