Sol Wilkinson

1 week ago | hellopartner.com | Sol Wilkinson

The German affiliate network belboon GmbH has filed for bankruptcy, according to multiple reports from clients and a ruling from the Nuremberg District Court. Established in 2002, belboon has grown over the years to become one of the leading affiliate networks in the German-speaking market and has expanded its presence internationally, including in the UK, Spain, Italy, France, and the Nordics. But now, in a move described as “surprising”, the Berlin-based network has filed for bankruptcy.

1 week ago | hellopartner.com | Sol Wilkinson

From campaign optimisation to affiliate discovery, AI is quietly transforming how marketers build and scale their programmes. For most teams, AI is becoming an extra set of hands: helping with content creation, surfacing insights, and streamlining day-to-day tasks. We spoke to marketers at AllSaints, Republic of Cats, and HubSpot to explore how AI is actually being used on the ground – and where the biggest opportunities lie next.

1 week ago | hellopartner.com | Sol Wilkinson

Incubeta has announced a new partnership with TopCashback USA to support the publisher’s growth in paid search. Sam Jannesari, Partnerships Specialist at Incubeta, posted to LinkedIn to explain that Incubeta would be assisting TopCashback USA with a “more sustainable pathway to scaling their digital growth.” According to Jannesari, upper funnel activity will be a priority. Hello Partner! Want to read more?

1 week ago | hellopartner.com | Sol Wilkinson

Lloyds Banking Group has unveiled a major upgrade to its customer cashback rewards programme, developed in partnership with Cardlytics. The revamped initiative features a dedicated rewards section within the Lloyds, Halifax and Bank of Scotland mobile apps, along with a slicker user interface, improved functionality, and a broader range of offers. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article.

2 weeks ago | hellopartner.com | Sol Wilkinson

The wait is over… The 2025 Performance Marketing Awards shortlist is here. With many high-calibre entries, 34 categories, and two exciting new additions – Game Changer of the Year and Best Affiliate Programme Optimisation – this year’s competition has been the most fiercely contested to date. One category, Affiliate Network or SaaS of the Year, will be decided by the industry. Voting opens tomorrow, so get ready to have your say. You can cast your vote here.