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4 days ago | 
hellopartner.com | Sol Wilkinson
At Awin ThinkTank this year, creator economy expert Lindsey Gamble joined several others for a session titled ‘Influencing the Influencers’. The session explored B2B creator strategies and ways to strengthen long-term partnerships. Our conversation with Gifta’s Frankie Dakin delved into the latter. I caught up with Gamble afterwards to discuss more about B2B creators, affiliate links, and last-click.
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5 days ago | 
hellopartner.com | Sol Wilkinson
Prime Day is coming up. This year, it looks a little different, stretching out over four whole days, which makes it closer to a Prime Week. Not only is this good news for deal-hungry consumers, but it’s also a bright opportunity for affiliates. Amazon has a chequered history with affiliate marketing. It was one of the earliest adopters, and Amazon Associates remains one of the largest programmes in the world.
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1 week ago | 
hellopartner.com | Sol Wilkinson
The UK’s Data (Use and Access) Act 2025 (DUAA) has received Royal Assent, introducing some changes to data protection law. What’s interesting to us, however, are the implications for affiliate marketing; changes that could lead to a brighter future for affiliate tracking and, in turn, industry conversion rates across the board. The Act introduces a clause allowing the collection of data “for statistical purposes about how their online service is used” without requiring prior consent.
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1 week ago | 
hellopartner.com | Sol Wilkinson
Is affiliate marketing more of an art or a science? I don’t have the answer, but impact.com’s upcoming iPX London will take place at the Science Museum. Maybe that gives us a clue. We are excited to be attending the event once again as official sponsors this year. It’s one of the most insightful, engaging, and stimulating dates in the calendar. Keynote speaker Nathalie Nahai will be launching the day.
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1 week ago | 
hellopartner.com | Sol Wilkinson
The U.S. affiliate marketing industry has grown by nearly 50% in three years, according to the Performance Marketing Association’s (PMA) newly released 2025 Industry Study. Spending in the channel rose from $9.1 billion in 2021 to $13.62 billion in 2024, which marks a 49.8% increase and a compound annual growth rate (CAGR) of 14.42%. This is double the growth rate of the wider e-commerce market. Hello Partner! Want to read more?
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1 week ago | 
hellopartner.com | Sol Wilkinson
People enter the affiliate world in curious ways – most often by accident. It’s a relatively fresh form of marketing, and it isn’t taught in universities. Many times, it is stumbled upon. Recently, I spoke with Awin’s CEO Adam Ross, who came upon the industry after studying to be a dentist – and subsequently devoted his career to it. Even more recently, I caught up with Sri Sharma, an industry heavyweight who has founded, exited, and invested in multiple game-changing companies across the space.
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1 week ago | 
hellopartner.com | Sol Wilkinson
Levanta, a performance marketing platform recognised for streamlining affiliate partnerships on Amazon, has officially expanded its offerings to support Walmart sellers. The move, currently available via a closed early access programme, marks a strategic expansion into the world’s second-largest online marketplace. Last year, Levanta reached a milestone, raising $20 million in Series A funding led by Volition Capital.
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1 week ago | 
hellopartner.com | Sol Wilkinson
Sainsbury’s is preparing to launch Nectar360 Pollen, a new retail media platform designed to simplify omnichannel campaigns for brands and agencies. The platform, developed in-house by Sainsbury’s loyalty and retail media division Nectar360, will go live later this year. Nectar360 Pollen unifies audience insights, media planning, activation, optimisation, and measurement across physical stores, online, and offsite channels.
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1 week ago | 
hellopartner.com | Sol Wilkinson
WhatsApp, the messaging app acquired by Facebook (now Meta) for $19 billion in 2014, will begin showing ads within its app for the first time. This represents a significant change for the platform, which has long maintained a strict ad-free experience for its two billion users worldwide. From Monday, ads will appear exclusively in the app’s “Updates” section, an area used by around 1.5 billion people daily.
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2 weeks ago | 
hellopartner.com | Sol Wilkinson
At this year’s Awin ThinkTank in sunny Portugal, I sat down with Gary Reck, CTO and COO at Awin, to talk through the network’s evolving tech strategy. From launching a streamlined creator platform to building Ava – Awin’s own affiliate-savvy AI assistant – Reck shared how the team is reimagining user experience, campaign planning, and publisher support. Here’s our full conversation. Sol Wilkinson: Hello, we are here in sunny Portugal at Awin Think Tank 2025. I'm joined by Gary Reck from Awin.
