Sol Wilkinson

Bristol

Editorial Manager at Hello Partner

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Articles

Belboon Acquired by Linehub to Strengthen European Presence

5 days ago | hellopartner.com | Sol Wilkinson

After weeks of uncertainty following its insolvency filing, German affiliate network belboon GmbH has announced it is joining the Linehub collective, marking a major turnaround for one of the DACH region’s most established performance marketing players. The acquisition sees belboon team up with Daisycon, another affiliate network under the Linehub umbrella, in a move set to bolster Linehub’s footprint in the German-speaking market and beyond.
Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

1 week ago | hellopartner.com | Sol Wilkinson

Microsoft will discontinue the coupon code finder in its Microsoft Shopping browser extension tomorrow, on May 31. Users of the Edge browser are now seeing a notice that reads: “To simplify our shopping offering, we are discontinuing the Coupons feature in Edge.” Other features, such as Cashback, Price Comparison, and Price History, will remain available.
Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

1 week ago | hellopartner.com | Sol Wilkinson

This week, at its Optimism event in Carlsbad, Rakuten Advertising announced a suite of innovative solutions to address evolving challenges for affiliates and advertisers. The new offerings aim to enhance transparency, ensure brand safety, and bridge the gap between creator and affiliate marketing.
“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

1 week ago | hellopartner.com | Sol Wilkinson

At PI LIVE x IMS USA, held at the vibrant Hard Rock Hotel in Florida, we caught up with Joanna Hughston, Head of Marketing at The Goat Agency. Fresh off her session on YouTube marketing, Hughston shared her thoughts on the platform’s untapped potential, why brands need to look beyond their niche, and why the marketing world’s obsession with “authenticity” might be holding creativity back. Sol Wilkinson: It's the second day here of PI LIVE x IMS, USA, at the glorious Hard Rock Hotel in Florida.
Performance and Commerce at the Core of WPP Media’s Launch

1 week ago | hellopartner.com | Sol Wilkinson

WPP has officially launched WPP Media, marking the formal rebrand of GroupM and the next phase in its agency consolidation strategy. The move, first hinted at earlier this month, sees WPP Media become the holding group’s global media arm, overseeing over $60 billion in annual media investment and serving more than 75% of the world’s top advertisers. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article.
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

1 week ago | hellopartner.com | Sol Wilkinson

Lazada, one of the largest e-commerce operators in Southeast Asia, is investing US$100 million into its LazAffiliate programme. The move is aimed at scaling affiliate marketing as a key growth engine ahead of major shopping events like 6.6 and 11.11. Performance-driven commerce and creator-powered marketing will be essential for Lazada this year. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article.
Lily Ray On The Optimistic Future Of Affiliate Marketing and SEO

1 week ago | hellopartner.com | Sol Wilkinson

Observing and reflecting upon the current situation in SEO can sometimes make one feel like Poe’s narrator who comes within view of the melancholy House of Usher. “A sense of insufferable gloom pervades the spirit.”For the past year, the space has been struck by setback after setback that have wiped out industries, stifled affiliate marketers, and buried publishers two pages deep below sponsored results and AI Overviews. It really is like a Poe story.
From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

2 weeks ago | hellopartner.com | Sol Wilkinson

This year, Awin’s global ThinkTank event celebrated not only 25 years of the platform, but also 25 years of affiliate marketing. As an industry, affiliate marketing was born somewhere around 1998 - 2000 – a time when the first camera phones were entering the market, Furbies were all the rage, and around 2-7% of the world’s population used the internet (nowadays, it’s roughly 68.5%). Rosalyn Berrisford entered the industry in 2006.
Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing

2 weeks ago | hellopartner.com | Sol Wilkinson

This week, at Awin’s Global ThinkTank event, the network announced that it would be launching a first-of-its-kind, AI-driven platform specifically for affiliate marketing.
Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

3 weeks ago | hellopartner.com | Sol Wilkinson

In a landmark ruling this week, the Belgian Court of Appeal has upheld a 2022 decision by the Belgian Data Protection Authority declaring the Transparency and Consent Framework (TCF) illegal under the EU’s General Data Protection Regulation (GDPR). The TCF, developed by IAB Europe, is widely used to collect user consent for behavioural advertising via Real-Time Bidding (RTB). It is the system underpinning most online ad consent pop-ups in Europe.