-
6 days ago | 
hellopartner.com | Sol Wilkinson
Full-funnel ecommerce agency Nest Commerce has partnered with premium women’s fashion brands Hobbs London, Phase Eight, and Whistles – part of the TFG London group – to run paid social campaigns across Meta. The agency will deliver a full-funnel strategy designed to scale customer acquisition and reduce cost per acquisition for each brand.
-
6 days ago | 
hellopartner.com | Sol Wilkinson
Nearly all of the social platforms now have shopping features built in, but Locker is a reversal of this concept. It’s a shopping platform with social features built in. Locker allows its users to build lists and collections of products across multiple stores, centralised in one place. It also provides cashback features. The social aspect means that Locker has its own microinfluencers, and community-building is a huge part of the platform.
-
1 week ago | 
hellopartner.com | Sol Wilkinson
Kochava, a leading provider of real-time data solutions for omnichannel attribution and measurement, has announced the appointment of Peter Naylor to its board of directors. Naylor brings over 20 years of experience in advertising sales and media strategy, having held senior roles at Netflix, Snap, Hulu, and NBCUniversal. Most recently, Naylor served as Vice President of Advertising Sales at Netflix, where he led the launch of the company’s first advertising business.
-
1 week ago | 
hellopartner.com | Sol Wilkinson
Last year, CeraVe took the Super Bowl by storm with its 'Michael CeraVe' ad, an ad they had been building momentum for over months with cleverly crafted creator collaborations and social activations. The campaign was a masterstroke, with CeraVe earning 32 billion impressions and record-breaking sales in one week. It was ambitious and creative, while also being precise and data-driven.
-
1 week ago | 
hellopartner.com | Sol Wilkinson
Get ready, performance and affiliate marketers. London’s calling. PI LIVE Europe, the premier event for partnership, performance, and affiliate marketing, is officially back this October, and super early bird passes are on sale now. With breathtaking views of the Thames and a panoramic backdrop of London’s most iconic landmarks, PI LIVE will be returning to Old Billingsgate for our biggest and boldest edition yet.
-
1 week ago | 
hellopartner.com | Sol Wilkinson
At PI LIVE USA, embedded payments provider CapyFast and performance marketing platform Bidwise announced a strategic partnership expected to move over $40 million in payment volumes. The collaboration will integrate CapyFast’s real-time cross-border payments and liquidity services into Bidwise’s infrastructure. The agreement, formalised in a Memorandum of Understanding, aims to make payments within the performance marketing ecosystem faster, cheaper, and more intelligent.
-
1 week ago | 
hellopartner.com | Sol Wilkinson
Recorded at PI LIVE USA, we had the chance to sit down with Ga-Young Lee, Sr. Manager of Digital Media, Content Affiliate & Partnership at Walmart. During our conversation, Lee shared valuable insights into the shifting strategies of Walmart’s affiliate programme, particularly the move away from traditional coupon strategies. While many brands continue to rely heavily on coupon-based marketing tactics, Lee and her team at Walmart have embraced a more content-driven approach.
-
1 week ago | 
hellopartner.com | Sol Wilkinson
In this conversation from PI LIVE USA, we sat down with Pie’s Senior Directors of Partnerships, Dan Baptiste-Pilkington and Lindsey Grillot, to discuss how Pie is leveraging ad block technology to benefit brands and enhance the user experience. Together, we explored how Pie’s model fits alongside other publishers and its commitment to preserving the integrity of affiliate journeys.
-
3 weeks ago | 
hellopartner.com | Sol Wilkinson
Kicking off PI LIVE x IMS USA in beautiful Florida, we caught up with Monica Caponigro, Managing Director of Bobbie. Bobbie is a brand-new influencer and creator marketing agency, which is launching into life at our event this year. The team has sponsored our official afterparty to celebrate the launch and, as Caponigro explains, build on Bobbie’s belief in live events. Hello Partner! Want to read more?
-
1 month ago | 
hellopartner.com | Sol Wilkinson
The German affiliate network belboon GmbH has filed for bankruptcy, according to multiple reports from clients and a ruling from the Nuremberg District Court. Established in 2002, belboon has grown over the years to become one of the leading affiliate networks in the German-speaking market and has expanded its presence internationally, including in the UK, Spain, Italy, France, and the Nordics. But now, in a move described as “surprising”, the Berlin-based network has filed for bankruptcy.
