Hello Partner

1 week ago | hellopartner.com | Sol Wilkinson

The German affiliate network belboon GmbH has filed for bankruptcy, according to multiple reports from clients and a ruling from the Nuremberg District Court. Established in 2002, belboon has grown over the years to become one of the leading affiliate networks in the German-speaking market and has expanded its presence internationally, including in the UK, Spain, Italy, France, and the Nordics. But now, in a move described as “surprising”, the Berlin-based network has filed for bankruptcy.

1 week ago | hellopartner.com | Sol Wilkinson

From campaign optimisation to affiliate discovery, AI is quietly transforming how marketers build and scale their programmes. For most teams, AI is becoming an extra set of hands: helping with content creation, surfacing insights, and streamlining day-to-day tasks. We spoke to marketers at AllSaints, Republic of Cats, and HubSpot to explore how AI is actually being used on the ground – and where the biggest opportunities lie next.

1 week ago | hellopartner.com | Sol Wilkinson

Incubeta has announced a new partnership with TopCashback USA to support the publisher’s growth in paid search. Sam Jannesari, Partnerships Specialist at Incubeta, posted to LinkedIn to explain that Incubeta would be assisting TopCashback USA with a “more sustainable pathway to scaling their digital growth.” According to Jannesari, upper funnel activity will be a priority. Hello Partner! Want to read more?

1 week ago | hellopartner.com | Sol Wilkinson

Lloyds Banking Group has unveiled a major upgrade to its customer cashback rewards programme, developed in partnership with Cardlytics. The revamped initiative features a dedicated rewards section within the Lloyds, Halifax and Bank of Scotland mobile apps, along with a slicker user interface, improved functionality, and a broader range of offers. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article.

1 week ago | hellopartner.com | Sofia Aira

On his self-named “Liberation Day,” Trump imposed tariffs on a huge range of U.S. trading partners. The result? $2 trillion disappeared from the stock market practically overnight. With tariffs now frozen for 75 countries and an uncertain future, Trump has hinted at the possibility that they will return. Marketing departments are typically among the first to face budget cuts during recessions, budget cuts and economic downturns.