Hello Partner

Welcome to Hello Partner! We are passionate about fostering human connections and excel at uniting individuals through our unforgettable live events, virtual experiences, and well-recognized award programs. In addition to our events, we are also a publication. Combining the strengths of PerformanceIN and Talking Influence, Hello Partner will debut as an engaging new publication in the fourth quarter of 2022. Our focus will be on a wide range of partnership topics, including affiliate marketing, performance marketing, the creator economy, and much more, with a global perspective.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#490716

United Kingdom

#46607

Business and Consumer Services/Online Marketing

#169

Traffic sources

Monthly visitors

Articles

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

6 days ago | hellopartner.com | Sol Wilkinson

Full-funnel ecommerce agency Nest Commerce has partnered with premium women’s fashion brands Hobbs London, Phase Eight, and Whistles – part of the TFG London group – to run paid social campaigns across Meta. The agency will deliver a full-funnel strategy designed to scale customer acquisition and reduce cost per acquisition for each brand.
“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

6 days ago | hellopartner.com | Sol Wilkinson

Nearly all of the social platforms now have shopping features built in, but Locker is a reversal of this concept. It’s a shopping platform with social features built in. Locker allows its users to build lists and collections of products across multiple stores, centralised in one place. It also provides cashback features. The social aspect means that Locker has its own microinfluencers, and community-building is a huge part of the platform.
Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors

1 week ago | hellopartner.com | Sol Wilkinson

Kochava, a leading provider of real-time data solutions for omnichannel attribution and measurement, has announced the appointment of Peter Naylor to its board of directors. Naylor brings over 20 years of experience in advertising sales and media strategy, having held senior roles at Netflix, Snap, Hulu, and NBCUniversal. Most recently, Naylor served as Vice President of Advertising Sales at Netflix, where he led the launch of the company’s first advertising business.
How CeraVe Turned a Reddit Joke Into a Creator-Driven Super Bowl Takeover

1 week ago | hellopartner.com | Sol Wilkinson

Last year, CeraVe took the Super Bowl by storm with its 'Michael CeraVe' ad, an ad they had been building momentum for over months with cleverly crafted creator collaborations and social activations. The campaign was a masterstroke, with CeraVe earning 32 billion impressions and record-breaking sales in one week. It was ambitious and creative, while also being precise and data-driven.
PI LIVE Europe 2025 Passes Are Now Live

1 week ago | hellopartner.com | Sol Wilkinson

Get ready, performance and affiliate marketers. London’s calling. PI LIVE Europe, the premier event for partnership, performance, and affiliate marketing, is officially back this October, and super early bird passes are on sale now. With breathtaking views of the Thames and a panoramic backdrop of London’s most iconic landmarks, PI LIVE will be returning to Old Billingsgate for our biggest and boldest edition yet.
CapyFast and Bidwise Partner on $40M Deal to Accelerate Payouts in Performance Marketing

1 week ago | hellopartner.com | Sol Wilkinson

At PI LIVE USA, embedded payments provider CapyFast and performance marketing platform Bidwise announced a strategic partnership expected to move over $40 million in payment volumes. The collaboration will integrate CapyFast’s real-time cross-border payments and liquidity services into Bidwise’s infrastructure. The agreement, formalised in a Memorandum of Understanding, aims to make payments within the performance marketing ecosystem faster, cheaper, and more intelligent.
Ga-Young Lee on Walmart’s Bold Move from Coupons to Content in Affiliate Marketing

1 week ago | hellopartner.com | Sol Wilkinson

Recorded at PI LIVE USA, we had the chance to sit down with Ga-Young Lee, Sr. Manager of Digital Media, Content Affiliate & Partnership at Walmart. During our conversation, Lee shared valuable insights into the shifting strategies of Walmart’s affiliate programme, particularly the move away from traditional coupon strategies. While many brands continue to rely heavily on coupon-based marketing tactics, Lee and her team at Walmart have embraced a more content-driven approach.
“We Will Never Break Any Affiliate Tracking” Pie Discusses the Role of Ad Blockers in the Affiliate Journey

1 week ago | hellopartner.com | Sol Wilkinson

In this conversation from PI LIVE USA, we sat down with Pie’s Senior Directors of Partnerships, Dan Baptiste-Pilkington and Lindsey Grillot, to discuss how Pie is leveraging ad block technology to benefit brands and enhance the user experience. Together, we explored how Pie’s model fits alongside other publishers and its commitment to preserving the integrity of affiliate journeys.
LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

1 week ago | hellopartner.com | Sofia Aira

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme, which launched last year under the name Wire Program. This expanded initiative allows brands to put video ads alongside trusted publisher content and, now, also includes video placements with big creators across the US and UK.
A Deepdive Into How AI Is Shaping the 2025 Creator Economy

1 week ago | hellopartner.com | Sofia Aira

The creator economy is growing bigger every day, and so is the continued use of AI. Content creators are finding new ways to use artificial intelligence to their advantage, working smarter, not harder. In celebration of National Creator Day, URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy.