Hello Partner

Welcome to Hello Partner! We are passionate about fostering human connections and excel at uniting individuals through our unforgettable live events, virtual experiences, and well-recognized award programs. In addition to our events, we are also a publication. Combining the strengths of PerformanceIN and Talking Influence, Hello Partner will debut as an engaging new publication in the fourth quarter of 2022. Our focus will be on a wide range of partnership topics, including affiliate marketing, performance marketing, the creator economy, and much more, with a global perspective.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#490716

United Kingdom

#46607

Business and Consumer Services/Online Marketing

#169

Traffic sources

Monthly visitors

Articles

Belboon Acquired by Linehub to Strengthen European Presence

5 days ago | hellopartner.com | Sol Wilkinson

After weeks of uncertainty following its insolvency filing, German affiliate network belboon GmbH has announced it is joining the Linehub collective, marking a major turnaround for one of the DACH region’s most established performance marketing players. The acquisition sees belboon team up with Daisycon, another affiliate network under the Linehub umbrella, in a move set to bolster Linehub’s footprint in the German-speaking market and beyond.
Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

1 week ago | hellopartner.com | Sol Wilkinson

Microsoft will discontinue the coupon code finder in its Microsoft Shopping browser extension tomorrow, on May 31. Users of the Edge browser are now seeing a notice that reads: “To simplify our shopping offering, we are discontinuing the Coupons feature in Edge.” Other features, such as Cashback, Price Comparison, and Price History, will remain available.
Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

1 week ago | hellopartner.com | Sol Wilkinson

This week, at its Optimism event in Carlsbad, Rakuten Advertising announced a suite of innovative solutions to address evolving challenges for affiliates and advertisers. The new offerings aim to enhance transparency, ensure brand safety, and bridge the gap between creator and affiliate marketing.
E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal

1 week ago | hellopartner.com | Sofia Aira

In a huge move that underscores the growing demand for influencer-founded brands, Hailey Bieber's Rhode Beauty has been acquired by e.l.f. Beauty in a deal valued at up to $1 billion. The transaction includes $800 million in cash and stock, with a potential $200 million performance-based payout, making it one of the biggest celebrity beauty acquisitions in recent years. Hello Partner! Want to read more?
“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

1 week ago | hellopartner.com | Sol Wilkinson

At PI LIVE x IMS USA, held at the vibrant Hard Rock Hotel in Florida, we caught up with Joanna Hughston, Head of Marketing at The Goat Agency. Fresh off her session on YouTube marketing, Hughston shared her thoughts on the platform’s untapped potential, why brands need to look beyond their niche, and why the marketing world’s obsession with “authenticity” might be holding creativity back. Sol Wilkinson: It's the second day here of PI LIVE x IMS, USA, at the glorious Hard Rock Hotel in Florida.
Shape the Stage with CreatorFest Europe’s Community Pick

1 week ago | hellopartner.com | Sofia Aira

Are you ready to help shape the future of the creator economy? CreatorFest Europe is back, and we're inviting YOU to get involved in a truly unique opportunity: The Community Pick. Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage. The Community Pick puts the power back into your hands - members of our community are invited to create and vote for a session they’d like to see at the event.
Performance and Commerce at the Core of WPP Media’s Launch

1 week ago | hellopartner.com | Sol Wilkinson

WPP has officially launched WPP Media, marking the formal rebrand of GroupM and the next phase in its agency consolidation strategy. The move, first hinted at earlier this month, sees WPP Media become the holding group’s global media arm, overseeing over $60 billion in annual media investment and serving more than 75% of the world’s top advertisers. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article.
“One-Third of Podcast Views Come From TVs” for Creators and Brands

1 week ago | hellopartner.com | Sofia Aira

As the podcasting industry continues to grow, one message is becoming increasingly clear: the future of podcasting is not just audio. At The Podcast Show 2025 session delivered by Lily Taurau and Pollyanna Ward, brand strategy directors at Flight Story, the pair challenged traditional perceptions of podcasting, urging creators and advertisers alike to embrace a broader, video-first vision. Hello Partner! Want to read more?
Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

1 week ago | hellopartner.com | Sol Wilkinson

Lazada, one of the largest e-commerce operators in Southeast Asia, is investing US$100 million into its LazAffiliate programme. The move is aimed at scaling affiliate marketing as a key growth engine ahead of major shopping events like 6.6 and 11.11. Performance-driven commerce and creator-powered marketing will be essential for Lazada this year. Hello Partner! Want to read more? Register for free to become a member and enjoy reading the rest of this article.
Lily Ray On The Optimistic Future Of Affiliate Marketing and SEO

1 week ago | hellopartner.com | Sol Wilkinson

Observing and reflecting upon the current situation in SEO can sometimes make one feel like Poe’s narrator who comes within view of the melancholy House of Usher. “A sense of insufferable gloom pervades the spirit.”For the past year, the space has been struck by setback after setback that have wiped out industries, stifled affiliate marketers, and buried publishers two pages deep below sponsored results and AI Overviews. It really is like a Poe story.