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Oct 20, 2024 | 
flipboard.com | Sonam Saini
2 days agoBefore Jolly LLB 3, one of the most-awaited courtroom dramas, a new movie starring Akshay Kumar has been announced, which will be based on one of India’s most legendary barristers. Karan Johar’s Dharma Productions took the announcement to Instagram and wrote, “एक अनकही कहानी, एक अनसुना सच, Starring …
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Jun 18, 2024 | 
uat.site.pitchonnet.com | Sonam Saini
Personalised advertising and content, advertising and content measurement, audience research and services developmentStore and/or access information on a deviceYou can choose how your personal data is used.
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Jun 13, 2024 | 
exchange4media.com | Sonam Saini
After receiving a subdued response from advertisers initially, the ICC Men’s T20 World Cup 2024 seems to be gaining momentum now. Marketers, who had been cautious due to factors like cricket fatigue, different time zone and significant investments already made in the IPL and elections, may now begin to embrace the tournament, say industry experts.
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Jun 3, 2024 | 
pitchonnet.com | Sonam Saini
“Winning one more award will not make a difference. Over the past four years, our consistent wins have resonated with clients. As a result, we are getting called for more pitches and we are even getting businesses without the need for a formal pitch,” said Ajay Gupte, CEO of Wavemaker South Asia. Wavemaker was judged the Media Agency of the Year at the recently held Goafest 2024.
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May 29, 2024 | 
pitchonnet.com | Sonam Saini
DD Free Dish’s 77th e-auction for MPEG-2 slots found no takers with broadcasters citing the base price as too steep. Sources told e4m that no participants turned up for the e-auction on May 28 due to the exorbitant base price. One broadcaster said, "The base price is too high; not everyone can afford such bids."Prasar Bharati had invited applications for the period June 1, 2024, to March 31, 2025.
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May 27, 2024 | 
exchange4media.com | Kanchan Srivastava |Sonam Saini
At the recently held e4m OOH Conference, Lemma unveiled its new logo to showcase the company’s omnichannel approach. According to Gulab Patil, Founder & CEO of Lemma, the rebranding was spurred by the increasing interest from advertisers and agencies in reaching their target audience through a unified platform.
To share more on the revamp, the challenges faced by the OOH and DOOH industry, and the company’s plans for this year, Gulab Patil engaged in a detailed conversation with exchange4media.
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May 17, 2024 | 
pitchonnet.com | Sonam Saini
After a successful seven-year run on Sony Entertainment Television (SET), Kapil Sharma’s chat show has found its audience on a new platform – Netflix. The Great Indian Kapil Show streams on the global OTT giant, spending approximately 60% more on production costs than its TV predecessor. According to industry estimates, the production cost per episode amounts to Rs 4 crore, excluding actor expenses, on Netflix compared to Rs 2.5 crore spent on its TV show counterpart.
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May 13, 2024 | 
pitchonnet.com | Sonam Saini
At the recently held e4m OOH Conference, Lemma unveiled its new logo to showcase the company’s omnichannel approach. According to Gulab Patil, Founder & CEO of Lemma, the rebranding was spurred by the increasing interest from advertisers and agencies in reaching their target audience through a unified platform. To share more on the revamp, the challenges faced by the OOH and DOOH industry, and the company’s plans for this year, Gulab Patil engaged in a detailed conversation with exchange4media.
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May 7, 2024 | 
pitchonnet.com | Sonam Saini
Sony Entertainment Television (SET), which has stayed among the top league of broadcasters in the country for several years, seems to have hit a rough patch lately. The channel has witnessed a significant drop in the viewership numbers in the recent times. SET, which used to operate between 90 and 100 GRPs until three years ago, is now operating at 70 GRPs, say industry experts.
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May 6, 2024 | 
pitchonnet.com | Sonam Saini
2023 was a great year for Wavemaker with significant business wins and an impressive body of work for clients. The agency has been flying high and is poised for more growth in 2024 with 11 new clients onboarded so far.
