Kanchan Srivastava

Mumbai

Founder and Editor at The Dialogue

Senior Assistant Editor at Exchange4media

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Articles

Gulshan Verma set to join Amazon Ads as LCS Business Head

2 weeks ago | exchange4media.com | Kanchan Srivastava

In a strategic move that signals Amazon India's efforts to strengthen its advertising portfolio, Gulshan Verma is set to join Amazon Ads India to lead its Large Clients Services (LCS) business. Verma brings over two decades of experience in digital media and advertising to his new role. Serving as the CEO of JioAds, the advertising arm of Jio Platforms, since 2021, today is Verma’s last day at JioAds, highly placed sources told e4m. He is all set to join Amazon Ads on Monday, e4m has learnt.
‘DUAL LEADERSHIP MODEL AT IPG MEDIABRANDS’

3 weeks ago | impactonnet.com | Kanchan Srivastava

In a rare dual-leadership move for the Indian advertising sector, IPG Mediabrands India has undergone a strategic leadership transition aimed at consolidating its position in the market, ahead of the anticipated acquisition by Omnicom Group. Shashi Sinha, the longstanding CEO and a pivotal figure in the agency, has been elevated to Executive Chairman’s role.
With Opposition’s resurgence, media sector eyes an uptick in ad revenue

Jun 11, 2024 | pitchonnet.com | Kanchan Srivastava

The delicate majority of the Narendra Modi-led National Democratic Alliance government is most likely to trigger an intense advertising battle in the coming months, especially with the budget being around the corner. All eyes will be on the newly-elected government as it shares its roadmap for the country.
Modi 3.0's thin majority sparks talks of populist Budget

Jun 5, 2024 | pitchonnet.com | Kanchan Srivastava

perm_identityPersonalised advertising and content, advertising and content measurement, audience research and services developmentdevicesStore and/or access information on a deviceYou can choose how your personal data is used.
CIDCO notice to remove illegal hoardings ‘unlawful’: Ad agencies to HC

May 27, 2024 | exchange4media.com | Kanchan Srivastava |Sonam Saini

At the recently held e4m OOH Conference, Lemma unveiled its new logo to showcase the company’s omnichannel approach. According to Gulab Patil, Founder & CEO of Lemma, the rebranding was spurred by the increasing interest from advertisers and agencies in reaching their target audience through a unified platform. To share more on the revamp, the challenges faced by the OOH and DOOH industry, and the company’s plans for this year, Gulab Patil engaged in a detailed conversation with exchange4media.
Google WPP tie-up: A sign of things to come?

Apr 21, 2024 | exchange4media.com | Shantanu David |Kanchan Srivastava |Sohini Ganguly

You may have successfully muted umpteen groups on your WhatsApp already, but late last week select users across the country started receiving messages from a new source: Meta’s AI itself.
Focus is to be present on TV to maintain continuity for power brands: Rajiv Dubey, Dabur - Exchange4media

Apr 16, 2024 | exchange4media.com | Aditi Gupta |Sohini Ganguly |Kanchan Srivastava

The fashion and apparel industry is one of the most volatile ones, especially in a world ruled by Gen Z & Alpha, who are constantly on social media. Apparel brands have to be on their toes to keep up with every new fashion trend, launching a new collection every time to keep up. One of the most recent launches was by Pepe Jeans, which tapped into the increasing trend of travelling or as the MD & CEO Manish Kapoor says, ‘going out’.
Transparency, confidence and speed help during crisis: Arvind RP, McDonald’s

Apr 11, 2024 | exchange4media.com | Tanzila Shaikh |Sohini Ganguly |Kanchan Srivastava

The fashion and apparel industry is one of the most volatile ones, especially in a world ruled by Gen Z & Alpha, who are constantly on social media. Apparel brands have to be on their toes to keep up with every new fashion trend, launching a new collection every time to keep up. One of the most recent launches was by Pepe Jeans, which tapped into the increasing trend of travelling or as the MD & CEO Manish Kapoor says, ‘going out’.
Short videos no longer sweet? 33% drop in monthly active users in 2023

Apr 9, 2024 | exchange4media.com | Kanchan Srivastava |Shantanu David |Rahul Vengalil

Tech giant Meta has landed in legal trouble with regards to its advertising practices and data transparency as advertisers in the US filed a class-action $7 billion lawsuit against Facebook and Instagram in San Francisco, California. The US-based Meta’s advertising revenue in 2023 stood at $132 billion.
Did X appoint the Head of Safety with an eye on polls?

Apr 8, 2024 | exchange4media.com | Shantanu David |Kanchan Srivastava |Rahul Vengalil

Tech giant Meta has landed in legal trouble with regards to its advertising practices and data transparency as advertisers in the US filed a class-action $7 billion lawsuit against Facebook and Instagram in San Francisco, California. The US-based Meta’s advertising revenue in 2023 stood at $132 billion.