Sonoo Singh

London, United Kingdom

Co-Founder and Editor at Creative Salon

Super Singh. Editor/Writer/Mummy. Londoner/Indian. Loves G&T. Co-Founder @creativesalon_

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Articles

Bridging the Hyphens: Celebrating Meera Syal’s Cultural Impact

1 week ago | creative.salon | Sonoo Singh

Actor Meera Syal CBE and McCann Worldgroup’s Harjot Singh's fireside chat at IPA Talent & Diversity ConferenceThere are conversations that pass through you, and then there are conversations that hold you and hit something real — they reach into your story and remind you you're not the only one. Listening to actor, screenwriter and author Meera Syal CBE and McCann WorldGroup global CSO Harjot Singh at the IPA Talent & Diversity Conference for a fireside chat, was just that.
Meet The Woman Who Made The Biggest Advertising Coup Of The Year

Sep 10, 2024 | creative.salon | Sonoo Singh

Ogilvy global CEO Devika Bulchandani on buying into the "hunger and hustle" of NCA and why it was time for Ogilvy to "disrupt itself"“I didn’t come to Ogilvy to take the job as global CEO to change Ogilvy, because the foundations of Ogilvy are still strong,” Ths is what Ogilvy global chief executive Devika Bulchandani said to us when Creative Salon interviewed her this summer to talk about her ambitions to revitalise the reputation of Ogilvy.
Feel The Force: Why A&EDDB Reckons Emotion Is A Brand's Most Powerful Tool

Jun 12, 2024 | creative.salon | Sonoo Singh

As adam&eveDDB opens its fourth international office and reveals its 'Feeling First' positioning, we explore how this approach to creativity delivers powerful brand advantageEmotional magic for brands is what comes to mind when you think adam&eveDDB. It takes a masterful touch from an agency to really move people, and a&eDDB are the masters of the masterful touch.
Grey London's President On The Agency's Goldilocks Effect

May 14, 2024 | creative.salon | Sonoo Singh

Conrad Persons discusses the agency's legacy, his predecessor and wanting a crack at the biggest creative opportunitiesConrad Persons is not your typical adman. And not least because he happens to be a black American man running a London agency - a rarity in itself in the ad industry. He's, in fact, unlike most suits.
Jennifer Berry: I want to drop the digital moniker and just be known as the best agency

Jun 13, 2023 | creative.salon | Sonoo Singh