Sonoo Singh
Co-Founder and Editor at Creative Salon
Super Singh. Editor/Writer/Mummy. Londoner/Indian. Loves G&T. Co-Founder @creativesalon_
Articles
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Sep 10, 2024 |
creative.salon | Sonoo Singh
Ogilvy global CEO Devika Bulchandani on buying into the "hunger and hustle" of NCA and why it was time for Ogilvy to "disrupt itself"“I didn’t come to Ogilvy to take the job as global CEO to change Ogilvy, because the foundations of Ogilvy are still strong,” Ths is what Ogilvy global chief executive Devika Bulchandani said to us when Creative Salon interviewed her this summer to talk about her ambitions to revitalise the reputation of Ogilvy.
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Jun 12, 2024 |
creative.salon | Sonoo Singh
As adam&eveDDB opens its fourth international office and reveals its 'Feeling First' positioning, we explore how this approach to creativity delivers powerful brand advantageEmotional magic for brands is what comes to mind when you think adam&eveDDB. It takes a masterful touch from an agency to really move people, and a&eDDB are the masters of the masterful touch.
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May 14, 2024 |
creative.salon | Sonoo Singh
Conrad Persons discusses the agency's legacy, his predecessor and wanting a crack at the biggest creative opportunitiesConrad Persons is not your typical adman. And not least because he happens to be a black American man running a London agency - a rarity in itself in the ad industry. He's, in fact, unlike most suits.
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Jun 13, 2023 |
creative.salon | Sonoo Singh
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Jul 19, 2022 |
creative.salon | Sonoo Singh
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