Sophie Axon

Writer at Freelance

Writer at Vogue Scandinavia

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Articles

Han Kjøbenhavn enters the matrix

2 months ago | fashionforum.dk | Sophie Axon

Han Kjøbenhavn, Thursday, January 30, 2025 at 6 PM, TAP1, Raffinaderivej 10Most shows begin on the runway, but this one began outside. Walking through a carpark on a cold winter’s night, surrounded by large crowds of figures bundled in leather and dressed uniformly in black, almost 2000 to be exact. Together we stood, waiting and wondering, forced out of our bubbles to interact.
Herskind: Back to the future

2 months ago | fashionforum.dk | Sophie Axon

Herskind, Wednesday, January 29, 2025 at 11 AM, Papirøen 21Last season, Herskind invited showgoers to travel back in time down the historic cobbles of Copenhagen into a late 19th century market hall for a show inspired by the past. Guests were once again propelled on a journey of time travelling, a sharp departure into the future. The location, an unfinished brutalist structure, its raw concrete walls, towering geometric columns, and vast panelled windows exuding an industrial edge.
Rotate enters a new era of elegance

Aug 8, 2024 | fashionforum.dk | Sophie Axon

Rotate, Thursday, August 8, 2024 at 6 PM, Garden of the Royal Library If Rotate were a family member, they’d definitely be the fun aunt or the cool sister. While many Danish brands emphasise practicality and comfort, Rotate boldly challenges conventions, celebrating the female form with unapologetic flair. Their SS25 collection, while innovative, took a more mature and elegant turn compared to previous seasons which seemingly divided showgoers.
The anatomy of Marimekko

Aug 8, 2024 | fashionforum.dk | Sophie Axon

This review is brought to you in collaboration with Bolou Fine Jewellery. Marimekko, Thursday, August 8, 2024 at 3 PM, OperaparkenFloral motifs have saturated the runways this season, leaving some to wonder if the trend has reached its peak. Despite the speculation, Marimekko was one of the first contemporary Nordic brands to transform florals into an enduring fashion staple, and they continue to do so today.
Sinéad O’Dwyer for president

Aug 7, 2024 | fashionforum.dk | Sophie Axon

This review is brought to you in collaboration with Bolou Fine JewellerySinéad O´Dwyer, Wednesday, August 7, 2024 at 5 PM, OperaparkenYou never get a second chance to make a first impression. Apparently, it takes just 7 seconds. As this season’s Zalando Visionary Award winner, Sinéad O’Dwyer’s Copenhagen Fashion Week debut was eagerly anticipated.
A new era for The Garment

Aug 7, 2024 | fashionforum.dk | Sophie Axon

This review is brought to you in collaboration with Bolou Fine JewelleryThe Garment, Wednesday, August 7, 2024 at 1.00 PM, Bertel Thorvaldsens PladsAfter the departure of co-founder Sophia Roe earlier this year, The Garment’s return to the runway has been highly anticipated. Gone are the ditzy knitted bralettes, exposed midriffs and ultra mini skirts synonymous with Roe. Missed though she is, the era has served its purpose and it’s time for something new.
Herskind presents a lesson in fashion history

Aug 7, 2024 | fashionforum.dk | Sophie Axon

This review is brought to you in collaboration with Bolou Fine JewelleryHerskind, Wednesday, August 7, 2024 at 10.00 AM, ØksnehallenSome say Romans invented roads, the trusty cobbled paths that lead us to a destination. This morning, Herskind invited showgoers to walk back in time, down the historic cobbles of Copenhagen’s brown part of the Meatpacking district into a former market hall, to present their latest sartorial offering for SS25.
ICON profiles the female leaders revolutionising the Scandinavian fashion industry

Jun 12, 2024 | iconeye.com | Sophie Axon

We meet the female leaders shaking up the Scandinavian fashion industry and setting a new path for visual culturePhotography courtesy of Tom WoodWords by Sophie AxonSome say fashion is one of the most accessible and immediate forms of visual culture, where clothes act as mirrors to reflect our times. At the forefront of this notion is Scandinavia, which is leading with responsible values in support of environmentalism and equality.
Eurovision 2024: A look back at the competition's all-time best fashion looks – and their hidden meanings

Apr 30, 2024 | voguescandinavia.com | Sophie Axon

With music comes performance, and with performance comes fashion, so as we gaze in awe as each artist shimmies across the stage at this year's Eurovision Song Contest, our eyes are treated to a feast of outfits. Some are carefully curated and laced with kitsch, others are casual and relaxed. However wild, wacky, or nonchalant, fashion becomes an important and memorable part of the contest that sparks discussion.
The first Rowse flagship store combines natural skincare with ambient interior design

Feb 26, 2024 | wallpaper.com | Sophie Axon

Rowse is a plant-based beauty brand on a mission to embrace nature in all forms. It was on a particularly grey Parisian afternoon in 2018 when Spanish travel photographer Nuria Val and Gabriela Salord (a French marketing expert in the cosmetic sector) crossed paths. The serendipitous encounter marked the start of not only their friendship but the birth of the skincare brand, which uses cold-pressed, organic ingredients.