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2 days ago | 
toybook.com | Steph Szulborski
WildBrain is preparing to celebrate the world of Strawberry Shortcake with a year-long campaign, Berry Besties. Launching this July and continuing through June of next year, the campaign will celebrate the sweetness of friendship, fun, and adventure, and feature new artwork in the style of the original designs of Strawberry Shortcake and her friends.
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4 days ago | 
thetoyinsider.com | Steph Szulborski
Three different sets in the collectionEasy to assembleComes with gems and holo stickers to decorateThis collection of flower construction kits from Cra-Z-Art is available in three varieties: the Jewel Succulents, the Blooming Lotus, and the Blossoming Bonsai.
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1 week ago | 
toybook.com | Steph Szulborski
SYBO, the developers behind the fast-action mobile game Subway Surfers, is releasing a special in-game event to celebrate the title’s 13th anniversary. Beginning May 12, players will find themselves back in the game’s home turf of Copenhagen, while also getting a surprise city to run through each day. For a limited time, players will run through and unlock cities including Tokyo, Los Angeles, Paris, London, and more.
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1 week ago | 
thetoyinsider.com | Steph Szulborski
Zigazoo, a social media platform designed with Gen Alpha in mind, is focusing on Social Media Wellness Month activities and resources. Lining up with May’s Mental Health Awareness Month, the company is teaming up with celebrities like tennis star Serena Williams and NASCAR driver Erik Jones to encourage kids to learn how to navigate social media in a positive way.
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1 week ago | 
thetoyinsider.com | Steph Szulborski
Kids have loved the chaotic and adorable Experiment 626 since the release of the 2002 animated film Lilo & Stitch, so it’s no wonder that there’s a ton of merchandise coming out alongside the upcoming live-action remake. From games to activity kits to “cute and fluffy” plush, there are so many Stitch toys for fans to choose from.
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1 week ago | 
thetoyinsider.com | Steph Szulborski
It’s time to start preparations — your family’s Pokémon Trading Card Game (TCG) arsenal will grow this summer! The Pokémon Company will be launching a new split expansion for its TCG called Scarlet & Violet: Black Bolt and Scarlet & Violet: White Flare. Each version is a reference to the generation five legendary Pokémon; Black Bolt refers to Dragon/Electric-type Zekrom, and White Flare to the Dragon/Fire-type Reshiram.
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1 week ago | 
toybook.com | Steph Szulborski
Relatable, known for its Emotional Support plush line and party games like What Do You Meme?, is taking its products across the globe with several new distribution partners. Relatable will partner with Character Options in the United Kingdom; they will focus on retailers in the region. In the second half of this year, Banter Toys and Collections will expand Relatable’s presence in Australia and New Zealand.
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1 week ago | 
toybook.com | Steph Szulborski
Moose Toys is looking to leave its mark on the STEM category by establishing a global licensing deal with CrunchLabs. CrunchLab founder, Mark Rober, is a former NASA engineer and prominent on YouTube. Thedeal will develop a product line of educational STEM kits dedicated to engineering and strengthening problem-solving skills. Rober shares his thoughts on the partnership: “My personal mission is to reach as many brains as possible with the message that science and engineering are really fun.
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1 week ago | 
thepopinsider.com | Steph Szulborski
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1 week ago | 
toybook.com | Steph Szulborski
The Pokémon Company is launching a new split expansion for its Trading Card Game (TCG), Scarlet & Violet: Black Bolt and Scarlet & Violet: White Flare. Each version is a reference to the generation five legendary Pokémon; Black Bolt refers to Dragon/Electric-type Zekrom, and White Flare to the Dragon/Fire-type Reshiram. The expansions feature the 156 pokémon discovered in the Unova region. Players will be able to search for rare or special cards exclusive to these versions.
