Stephen Foster
Editor at More About Advertising
Broadcaster at Freelance
Presenter on Radio Caroline, Hospital Radio Ipswich and Radio Big Sky. ITFC tour guide. Honorary Fellow of University Of Suffolk. [email protected]
Articles
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3 weeks ago |
moreaboutadvertising.com | Stephen Foster
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing.
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3 weeks ago |
moreaboutadvertising.com | Stephen Foster
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don’t rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground’s new effort for Beats by Dre featuring Cole (‘Cold’) Palmer gliding across the ice is more than noteworthy. Directed by GRANDMAS for Academy. Looking at some of the early Cannes Lions shortlists it looks as though the UK is destined for slim pickings at best.
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3 weeks ago |
moreaboutadvertising.com | Stephen Foster
Waitrose is a big opportunity for Wonderhood Studios which njarrowly lost out to Saatchi & Saatchi for the combined John Lewis/Waitrose business in the original pitch. Wonderhood snook back in to Waitrose with some lively social work and now has the whole account despite Saatchi’s Waitrose Christmas campaign winning plaudits.
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3 weeks ago |
moreaboutadvertising.com | Stephen Foster
Perhaps the most important task for any creative agency is to find clients with lots of money. So many press releases land with grand plans and you think: but can they afford it? Well BlackRock is the world’s biggest asset manager with a scarcely believable $11.5 trillion under management so Mother may have found a winner here. For its iShares product by Mother Berlin and New York. Even the biggest financial services companies tiptoe into advertising, even in the US.
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3 weeks ago |
moreaboutadvertising.com | Stephen Foster
Johnny Hornby’s agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and creatives respectively), becoming CHI & Partners and then, somehow, The&Partnership. This morphed into T&Pm when its M/Six Media was absorbed into the creative agency to go officially full service (M/Six had various iterations too.) Now it’s to be rebranded as just T&P. It’s now wholly owned by WPP.
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At 8 tonight you are guaranteed a rockin’ good time on @RadioBigSky. That’s when I bring you the Headbangers’ Ball - a heavy metal extravaganza like no other. The featured album from the 1980s comes from @chickenfootjoe while local bassist Paul Bones has chosen his rock top 5. https://t.co/XucLXNVoMO
Happy 80th birthday today to one of the finest pop singers on the planet - @ColinBlunstone. Marking the occasion accordingly on my @TheRadCaroline show. It really would be rude not to. Online and on #648AM from 10am. @alanparsons @TheZombiesMusic https://t.co/PbVYGkjzkB
On Keys on my @TheRadCaroline show today is the much missed #DaveGreenfield of #TheStranglers. Eight of the band’s finest tracks between 10am and 2pm. #648AM https://t.co/8n9V2KrRZN