Stephen Foster
Editor at More About Advertising
Broadcaster at Freelance
Broadcaster. Presenter on Radio Caroline, Hospital Radio Ipswich and Radio Big Sky. Honorary Fellow of University Of Suffolk. [email protected]
Articles
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19 hours ago |
moreaboutadvertising.com | Stephen Foster
Coca-Cola is currently probably WPP’s most important account – it recently lost the media to those French marauders at Publicis but handles most of the rest – and it’s having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP agency Open X, led by Ogilvy.
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1 day ago |
moreaboutadvertising.com | Stephen Foster
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today’s tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most arrogant of tech bro’s: cue Elon Musk.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
Droga5 in the US and elsewhere keepss shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox – employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to ‘Squeakattle’ (possibly one of the worst puns ever), home to a colony of rats marooned in dystopian gloom.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever told that they should market their way through a downturn. The latest UK IPA Bellwether report shows a net balance of -4.8% of firms cut their marketing budgets in Q1 2025, a marked shift from the previous quarter which recorded growth with a net balance of +1.9%.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling) but do they really get this excited over a beer delivery?
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RT @HosRadioIpswich: On Saturday 3rd and Sunday 4th May, we’ll be speaking live with participants in this year’s ‘Extreme Abseil’ event, ho…
On my @TheRadCaroline programme today the clock is being turned back 50 years to this month in 1975. At 1pm tracks from LPs by @joancbaez Dave Edmunds and The O’Jays. #648AM https://t.co/Rji2wRC7PB
On Keys is a regular feature on my weekly @TheRadCaroline show. The keyboard maestro in the spotlight today is @BookerTJones. Tracks from across his amazing career coming your way between 10am and 2pm online and on #648AM https://t.co/OsjxlsPu7V
