Stephen Foster
Editor at More About Advertising
Broadcaster at Freelance
Broadcaster. Presenter on Radio Caroline, Hospital Radio Ipswich and Radio Big Sky. Honorary Fellow of University Of Suffolk. [email protected]
Articles
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1 week ago |
moreaboutadvertising.com | Stephen Foster
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running on posters and a now a video, devised by global CCO Rob Reilly. Makes it all look engagingly glossy. But that’s often the point of advertising after all.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
Top Tips for CannesRiyadh Season Confession: I’ve never watched a boxing match. But after this film, I’m all in and I think the judges will be too. The idea is simple. Tyson Fury and Oleksandr Usyk are so tormented that they see each other’s faces everywhere. It’s a premise that we may feel we’ve seen before, but never executed to the absolute, bat-shit, far-fetched, unstoppable, full-throttle fever dream of putting Fury’s face on a sausage.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
Waiting for a merger must be like walking the famed green mile and IPG faces a year of that, waiting for the merger with Omnicom. Must be particularly gruelling at biggest creative network McCann which has already seen a number of senior departures including the CEO and CCO in London. Now McCann has lost its flagship Nespresso account to Publicis Groupe’s newly-minted Leo, a combo of Leo Burnett and Publicis Conseil. The appointment follows a pitch including McCann.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
After being caught on the back foot by a series of leaks, WPP Media is now official. And here’s what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from marketers for fully integrated capabilities, WPP Media replaces GroupM as the name of WPP’s global media company.
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1 week ago |
moreaboutadvertising.com | Stephen Foster
There’s a lot to worry about in the world but in Ireland, it seems, they’re debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco “value” campaign from BBH Dublin. “Customers want and need more than just the cheapest option — it’s about knowing their money has been well spent while getting the great quality of Tesco,” says Tesco Ireland’s Rebecca Stenson. “We loved how BBH Dublin’s creative tapped into something so culturally rooted and relatable.
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Sad to hear that American guitar great @rickderringer has died. He was 77 and made his name in The McCoys. He then did lots of work with @edgarwinterband and the late @johnnywinter. #RIPRickDerringer https://t.co/4c3S4Qo8fE
New music on my @TheRadCaroline show today by @RambleVoodoo, @Bernie_Marsden, @TheDoobieBros, @empiresend, @theblackkeys, @CountingCrows, @DVtheband, @robintrower, @carolynwonderla, @Gigspanner, @littlefeattweet, @turinbrakes & @sparksofficial. #648AM @JaneBrace @feenstrablues https://t.co/5b11Rk4Zlj
On Keys on my @TheRadCaroline show today is #TonyKaye, the original keyboardist with @yesofficial. Hear some of his very best work between 10am and 2pm online and on #648. https://t.co/vQQREZ7jFh
