Stephen Jeske

Feb 25, 2023 | learn.g2.com | Stephen Jeske

Stephen Jeske is a content strategist at MarketMuse, the AI platform that lets marketing teams build high-quality content at scale. Craft content that improves organic search rankings, drives expertise in your industry and impacts revenue.

Feb 21, 2023 | learn.g2.com | Stephen Jeske |lizzie kardon |Kinga Odziemek

Search offers a far richer experience than ever. The new Google helpful content update is all anyone can discuss right now. It has set the stage for content marketers to create more engaging, experiential content. Businesses have de-emphasized their keyword fixations and are returning to humble search queries.  A five-word sentence for an ad copy sounds intriguing. Adjectives, adverbs, and core propositions lead users to give a minute and visit the page. But again, how to retain them?