lizzie kardon

Apr 3, 2024 | learn.g2.com | Holly Landis |Jon Fee |lizzie kardon |Joe Caprio

Ask any marketer and they’ll tell you – you’re only as good as the data you have. Knowing the ins and outs of your audience and how they respond to your content is essential for making informed decisions when you create new online content. Even with new social media platforms arriving on the market every year, we’ve still got our tried-and-tested apps that we all love to use - and Instagram is definitely one of them. What are Instagram metrics?

Feb 21, 2023 | learn.g2.com | Stephen Jeske |lizzie kardon |Kinga Odziemek

Search offers a far richer experience than ever. The new Google helpful content update is all anyone can discuss right now. It has set the stage for content marketers to create more engaging, experiential content. Businesses have de-emphasized their keyword fixations and are returning to humble search queries.  A five-word sentence for an ad copy sounds intriguing. Adjectives, adverbs, and core propositions lead users to give a minute and visit the page. But again, how to retain them?