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Stephen Lepitak

Hamilton

Editorial Director at Creative Salon

Advertising and marketing journalist. Fan boy for all things silly. A believer that pop culture is a unifier and that Scrappy Doo deserves salvation.

Articles

  • 1 week ago | creative.salon | Stephen Lepitak

    Currys marketer Aisling Lancaster and the AMV BBDO team reflect on the creation of their winning campaign for this year’s Channel 4 Diversity in Advertising AwardTech retailer Currys is on a mission to be at the forefront of innovation and access. That ambition is driving a broader push for inclusion, not just in its retail experience but now in its marketing.

  • 2 weeks ago | creative.salon | Stephen Lepitak

    The newly-installed leadership team, CEO Hannah White, strategy partner Matt Walters, and ECDs Steve Hall and Dan Seagar, discuss their first joint win and bringing back PG Tips' brand mascotFive years since its formation, and one of WPP's most recent additions, New Commercial Arts (NCA) has been celebrating the landmark, but perhaps with cups of tea rather than champers (or maybe both.) That's because the agency has also just created its first campaign for tea brand PG Tips.

  • 3 weeks ago | creative.salon | Stephen Lepitak

    Omnicom Production’s global CEO tells the ad world to “be more lobster”—never stop changing and embrace a bold, AI-driven future It’s been a year since Sergio Lopez took the helm as Global CEO of Omnicom Production, the newly formed content and production arm of Omnicom Group. Brought in by the group's global CEO John Wren, Lopez was tasked with a bold mission: to reshape the role of production in the advertising ecosystem.

  • 1 month ago | creative.salon | Stephen Lepitak

    The latest State of Creativity report from Cannes Lions raises concerns about the decline of risk taking among marketers“Taking creative risks is always a mix of art and science. When the creative idea begins with a consumer insight or cultural trend, is rooted in our brand ethos and drives a craving for our fresh, famous food, it’s a no-brainer,” so says Wendy’s chief marketing officer Lindsay Radkoski.

  • 1 month ago | creative.salon | Stephen Lepitak

    Group brand and consumer marketing director Peter Jeavons has built his career in the telecomms sector and been at the forefront of leading EE's evolution for more than 20 yearsAlmost a decade on from its takeover by BT Group, EE has experienced a major evolution.

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