Stephen Lepitak

Hamilton

Editorial Director at Creative Salon

Advertising and marketing journalist. Fan boy for all things silly. A believer that pop culture is a unifier and that Scrappy Doo deserves salvation.

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Articles

Rewriting the Playbook: Sergio Lopez On Future of Advertising Production

1 day ago | creative.salon | Stephen Lepitak

Omnicom Production’s global CEO tells the ad world to “be more lobster”—never stop changing and embrace a bold, AI-driven future It’s been a year since Sergio Lopez took the helm as Global CEO of Omnicom Production, the newly formed content and production arm of Omnicom Group. Brought in by the group's global CEO John Wren, Lopez was tasked with a bold mission: to reshape the role of production in the advertising ecosystem.
Creative Risk Taking Is On The Wane - That Could Cost Brands Dear

1 week ago | creative.salon | Stephen Lepitak

The latest State of Creativity report from Cannes Lions raises concerns about the decline of risk taking among marketers“Taking creative risks is always a mix of art and science. When the creative idea begins with a consumer insight or cultural trend, is rooted in our brand ethos and drives a craving for our fresh, famous food, it’s a no-brainer,” so says Wendy’s chief marketing officer Lindsay Radkoski.
Meet the Man Steering EE's Marketing Into A New Era

1 week ago | creative.salon | Stephen Lepitak

Group brand and consumer marketing director Peter Jeavons has built his career in the telecomms sector and been at the forefront of leading EE's evolution for more than 20 yearsAlmost a decade on from its takeover by BT Group, EE has experienced a major evolution.
Embracing AI: How Unilever and Agency Leaders Have Encouraged Teams To Upskill

1 week ago | creative.salon | Stephen Lepitak

With more brands and agencies encouraging their people to open up to AI, we find out howThere is a cold, hard truth about the future of the ad industry - if not the entire world of business and entertainment – that the use of artificial intelligence (AI) will factor in every professional’s work somehow. It’s still early days, but facts need to be faced by those who wants to maintain their careers in the long term.
Research In A Time Of Crisis

2 weeks ago | creative.salon | Stephen Lepitak

When the world is in turmoil, can a marketer ever be too cautious or have too many insights? Agencies weigh inResearch - as anyone with a panel to peddle will tell you - can be the key that unlocks great insights and it can piece together a great puzzle. For marketers, it's a useful crutch to lean on when making decisions, while justifying them.
Meet the Ogilvy One UK Leadership Team

2 weeks ago | creative.salon | Stephen Lepitak

Having resurrected the specialist relationship marketing agency brand last year, we find out how it fits into Ogilvy's ecosystemThe return of Ogilvy One last year – with a space in the middle of the name this time - was met with much fanfare as its mother-agency network realised its mistake in shuttering the ‘relationship marketing’ business, which launched in 1972.
Meet The Marketer Growing Fame for INEOS Automotive

2 weeks ago | creative.salon | Stephen Lepitak

Jonathan Hill, CMO of the car challenger brand, talks about taking his first steps client side after a career leading major auto accounts at agenciesAfter nearly four decades within the ad industry, working for agencies including Publicis, WCRS, Spark44, and DDB and developing a niche in the car sector, Jonathan Hill took the leap of faith by becoming the client and joining challenger brand INEOS Automotive.
Swimming Against the Sea of Same, Deliveroo’s ‘Octoman’ Wins Through

1 month ago | creative.salon | Stephen Lepitak

According to Kantar's Effectiveness Awards, the campaign by Pablo has proven the most effective TV work from the last yearA surfer dude with the body of an octopus is on a date with a woman on a deserted island. The evening is punctuated by well-timed deliveries of food, groceries and even flowers. It’s a singular scene set by Deliveroo’s end-of-2024 campaign – one now recognised by Kantar with its Creative Effectiveness Award for TV.
Doing the Worm: Why McCain Turned to AR gaming to promote regenerative farming

2 months ago | creative.salon | Stephen Lepitak

Gravity Road's global ECD Sophie Cullinane and Christine Kalvenes, chief marketing & innovation officer at McCain Foods talk through their new campaign“Let me just take you up top for a better signal and a cleaner view,” declares a cutesy big-eyed worm wearing a hard hat. This is Wormy, a responsive brand character who fronts the latest stage of McCain Food’s ‘Regen Fries’ campaign, which educates consumers about agricultural farming… and also sells some fries.
The Rebrand Celebrations Are Over: What's Next For Mediaplus UK

2 months ago | creative.salon | Stephen Lepitak

CEOs talk about the rebrand, what has been achieved since the acquisition and where next in mediaPersonalised bars of Tony's Chocoloney and a German beer and pretzel party. That is how executives and staff welcomed in the new brand for what is now known as Mediaplus UK. The chocolate packaging included the new corporate identity alongside the statement 'part of the family'.