Stephen Lepitak

1 week ago | creative.salon | Stephen Lepitak

According to Kantar's Effectiveness Awards, the campaign by Pablo has proven the most effective TV work from the last yearA surfer dude with the body of an octopus is on a date with a woman on a deserted island. The evening is punctuated by well-timed deliveries of food, groceries and even flowers. It’s a singular scene set by Deliveroo’s end-of-2024 campaign – one now recognised by Kantar with its Creative Effectiveness Award for TV.

1 month ago | creative.salon | Stephen Lepitak

Gravity Road's global ECD Sophie Cullinane and Christine Kalvenes, chief marketing & innovation officer at McCain Foods talk through their new campaign“Let me just take you up top for a better signal and a cleaner view,” declares a cutesy big-eyed worm wearing a hard hat. This is Wormy, a responsive brand character who fronts the latest stage of McCain Food’s ‘Regen Fries’ campaign, which educates consumers about agricultural farming… and also sells some fries.

1 month ago | creative.salon | Stephen Lepitak

CEOs talk about the rebrand, what has been achieved since the acquisition and where next in mediaPersonalised bars of Tony's Chocoloney and a German beer and pretzel party. That is how executives and staff welcomed in the new brand for what is now known as Mediaplus UK. The chocolate packaging included the new corporate identity alongside the statement 'part of the family'.

1 month ago | creative.salon | Stephen Lepitak

Imagining Advertising 2030How will the M&A deals shape the future agency landscape? Mergers and acquisitions (M&A) in the advertising world are rarely straightforward. One M&A consultant tells a striking tale: an agency owner, frustrated by prolonged negotiations, placed a shotgun (yes, the real kind!) on the meeting table before signing the contract — a dramatic reminder of the high stakes at play. The reality is that both sides seldom walk away with everything they want.

1 month ago | creative.salon | Stephen Lepitak

Chief executive Xavier Rees and chief growth officer Jemima Monies discuss what the repositioning from parent company BBDO means for the UK businessAs the global advertising industry shifts, so too must its major players and BBDO, with its London-based AMV Group (AMV BBDO and Redwood BBDO), is doing just that. Having operated under the positioning ‘The Work, The Work, The Work,’ for nearly 30 years, it has introduced a new, ambitious direction – 'Do Big Things'.