Steve Collis

Dec 1, 2024 | smartcompany.com.au | Bri Williams |Matt Jones |Chryssie Swarbrick |Steve Collis

How do customers determine whether your price is fair? There are two scenarios when it comes to how your prices are perceived. The first is when your customer has no concept of whether your price is fair, and the second is when they have preconceived expectations. Let’s look at how to manage both. Sometimes customers have no idea of what your product is worth. That’s bad news because most will feel like they need to do their due diligence and set about researching more options before committing.

Nov 24, 2024 | smartcompany.com.au | Bri Williams |Kerry Kingham |Steve Collis |Sarah Green

Whether it’s your phone vibrating, a rumble of your car’s engine, the tingle of your minty toothpaste or the bubbles in your drink, products come with sensory signals. Some are inadvertent, some are deliberate. For example, advances in build quality meant the engines of modern-day Mustangs were too quiet. They just didn’t sound “Mustang-y” enough. That’s why some models use speakers to generate tones that mimic the sound of a V-8 engine.

Sep 24, 2024 | smartcompany.com.au | Steve Collis

It’s a very interesting time right now for workplace strategists and designers. Just as we’re settling back down after the pandemic changed everything, current and emerging technology is solving some problems while presenting an altogether new set of challenges for business leaders. The remote work shift not only brought into question conventional pre-COVID thinking on office space but also broke down two major barriers.