Steve Edelman

California, Del Mar

Founder and Director at Taking Control Of Your Diabetes

PWD and Diabetes Doctor

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Articles

In 2024, broadcast TV stations donated the most ever free ad time to nonprofits

1 month ago | capitolcommunicator.com | Steve Edelman

The results are in. Nielsen has been providing overall TV PSA data exclusively to Connect360 for over a decade and reported that in 2024 broadcast television stations donated more free ad time to nonprofits that at any time in the history of television. This was despite 2024’s highly contested presidential election. Airings are growing and continue to grow year-over-year, regardless of elections, pandemics, or other pressures.
Thousands of television Public Service Announcements air daily.

1 month ago | capitolcommunicator.com | Steve Edelman

Thousands of television Public Service Announcements air daily, free, by stations across the country, generating interest and revenue to the nonprofit organizations that produced and distributed them. In addition to donations that may result from viewers watching these compelling nonprofit messages, PSAs offer another advantage to nonprofits.
The language of television advertising and PSAs

2 months ago | capitolcommunicator.com | Steve Edelman

Every industry has its own language. That’s true for broadcast advertising in general and for public service announcements more specifically. Learning to speak the lingo can help you understand how well your PSA is performing. Therefore, if you have never heard of a DMA, are confused about impressions, or need a refresher on dayparts, this guide is for you.
Obesity and Diabetes: Addressing the Biggest Challenge in Type 2 Diabetes

Jan 29, 2025 | tcoyd.org | Steve Edelman

By TCOYD on January 29, 2025 / Case Studies, Type 2, Weight Loss Reading Time: 4 minutesThis case is important to highlight because it’s one of the most common situations I see in the diabetes clinics at the VA hospital and UCSD Medical Center in San Diego.
What’s Hiding in Your CGM Download?

Nov 25, 2024 | tcoyd.org | Steve Edelman

By Steve Edelman, MD on November 25, 2024 / Case Studies, CGM The Patient:José is an 85-year-old Army veteran who has had type 1 diabetes for over 20 years. He’s currently on a multiple daily injection (MDI) regimen, and he has a degree of hypoglycemia unawareness.
PSA results surprisingly strong during 2024 election, reports Connect360

Nov 19, 2024 | capitolcommunicator.com | Steve Edelman

Record-breaking election spending left many nonprofit marketers wondering if their PSA campaigns would suffer. Now, the data is in. Nielsen found that PSA airings were surprisingly strong. This was true despite the surge in election ad spending. Here are the counterintuitive results we found and thoughts on what drove these surprising results. Read more. With the election finally over, we should be able to enjoy watching TV again without the seemingly wall-to-wall political ads.
Broadcasters say massive 2024 election spending won’t hurt PSA airings

Sep 18, 2024 | capitolcommunicator.com | Steve Edelman

We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties spent over $5 billion thru Labor Day 2024 on broadcast advertising as part of this hotly contested election. As a result, nonprofits with active public service announcement campaigns have asked about the possible impact this could have on the availability of donated TV and radio station ad time for their campaigns.
Inadequate Insurance Coverage for Overweight/Obesity Management

Aug 5, 2024 | ajmc.com | Eden M. Miller |Steve Edelman |Carlos Campos |John Anderson |Christopher Parkin |William H. Polonsky

PublicationArticleAugust 5, 2024The American Journal of Managed CareAugust 2024Pages: 365-371Author(s):This article reviews the obesity epidemic in America and discusses inadequate insurance coverage. ABSTRACTObjectives: To discuss the social, psychological, and access barriers that inhibit weight loss, and to propose steps and initiatives for addressing the growing obesity epidemic.
Is Artificial Intelligence in your nonprofit’s future?

Jul 23, 2024 | capitolcommunicator.com | Steve Edelman

Artificial Intelligence has taken the world by storm. Some call it a transformative technology that will change the way we work and live. Others say it will bring about the end of the world as we know it. Meanwhile, nonprofits are trying to understand how to navigate this new frontier.
How to achieve digital ad success with any size budget

Jul 10, 2024 | capitolcommunicator.com | Steve Edelman

You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even been turned away by ad agencies that refuse to work with you because your budget is less than their minimum ad buy. You might think a digital PSA campaign is just out of reach for small- to medium-size nonprofit organizations. We encourage you to think again.