Steve McClellan

5 days ago | mediapost.com | Steve McClellan

Sean Reardon is out as CEO of the Americas Media Practice at Dentsu, the company confirmed Thursday. Will Swayne, Global Practice President will add oversight of the U.S. region to his responsibilities. Reardon was in the role for about a year and a half, having joined from marketing intelligence firm MiQ where he was CEO. Earlier he was CEO at Publicis Groupe’s Zenith.

5 days ago | mediapost.com | Steve McClellan

Horizon Media Holdings, the parent company of Horizon Media, has hired Crystal Park as chief marketing officer. The role is new and she will join later this month. She’ll report to Bob Lord, president of Horizon Media Holdings. Park joins Horizon from The Weather Company where she most recently served as vice president, advertising & enterprise data marketing. She was previously vice president at SiriusXM Media overseeing B2B marketing. Earlier she held leadership roles at Verizon/AOL, HBO and ESPN.

5 days ago | mediapost.com | Steve McClellan

Italian restaurant chain Olive Garden has selected Havas Media Network for US media agency of record duties after a formal review. Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010. Havas Media said it will oversee strategic communications planning and video media investment for the iconic brand. The agency will begin a 45-day transition period and will manage Olive Garden’s Upfront investment this year.

6 days ago | mediapost.com | Steve McClellan

In an ad campaign two years ago, vitamins and supplements marketer NOW, gave consumers 19,000 reasons why they could “feel good spending less” on their supplements based on the number of quality tests the company performed each month. And the messaging worked, the firm says, citing increases in both aided and unaided brand awareness and brand usage.

6 days ago | mediapost.com | Steve McClellan

Italian restaurant chain Olive Garden has selected Havas Media Network for US media agency of record duties after a formal review. Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account back in 2010. Havas Media said it will oversee strategic communications planning and video media investment for the iconic brand. The agency will begin a 45-day transition period and will manage Olive Garden’s Upfront investment this year.