Steve McClellan

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 2 minutes agoFull-service ad agency Innocean USA has named Lee Maicon as its new ChiefStrategy Officer, following the retirement of Cindy Scott.  The agency said Maicon becomes part of the executive leadership team and will play a “pivotal role” in shaping newbusiness strategies and oversee strategists across brand, account, data and analytics, digital, and media operations, among other duties.

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 6 minutes agoFrogTape is taking on 3M’s Command product linein the damage-free wall hanging category with the launch of FrogTape reMOVEables.  To promote the launch the company recently hired agency Blue Chip as full-service AOR for thereMOVEables brand, including creative, media and other capabilities. advertisementadvertisementThe agency has developed the “Make it Yours” launch campaign.

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 2 minutes ago Warby Parker, teaming with Stagwell agency Kettle has launched a newAI-powered tool called Advisor that provides instant recommendations for frames based on facial feature recognition. The companies call it a first-of-its-kind technology that lets customers scantheir faces in the Warby Parker iOS app to get personalized frame recommendations based on their features and style. (A similar android-based application is in development).

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 2 hours ago  Dentsu Americas today announced three senior appointments to itsMedia Practice leadership team: Grant Ogburn, Chief Growth Officer; Solange Claudio, Chief Operations Officer; and Jason Kodish, Chief Data and Analytics Officer.  The newly appointedexecutives will work with the firm’s existing media leadership to bolster operations at media shops Carat, Dentsu X, and iProspect.

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 3 minutes ago  Dentsu Americas today announced three senior appointments toits Media Practice leadership team: Grant Ogburn, Chief Growth Officer; Solange Claudio, Chief Operations Officer; and Jason Kodish, Chief Data and Analytics Officer.  The newly appointedexecutives will work with the firm’s existing media leadership to bolster operations at media shops Carat, dentsu X, and iProspect.