Steve McClellan

4 days ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 20 minutes agoPioneering WPP media agency veteran Dominic Proctor has died at the age of68. Proctor joined J. Walter Thompson in London in 1979 and quickly rose through the ranks, leading the media department and becoming CEO of theagency  in 1992. advertisementadvertisementIn 1997 Proctor founded Mindshare—splitting off JWT’s media assets into a separate agency during the early days of the unbundling era.

5 days ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 6 minutes agoThe Federal TradeCommission issued a proposed consent order that would allow the Omnicom-IPG combination to go through but that would include a series of provisions that would“eliminate Omnicom’s ability to deny advertising dollars to media publishers based on their political or ideological viewpoint, except at the express and individualized direction ofOmnicom’s advertiser customers,” according to a statement released by the  FTC today.

5 days ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 4 minutes ago Stagwell has consolidated and rebranded its productionoperations—Anomaly Content & Entertainment and Wolfgang Studios—under a new entity called Unreasonable Studios (UNR). The operation will be led by Justin Barocas, co-founder of Anomalyand now CEO and executive producer of UNR. Earlier in his career he served at Wieden + Kennedy and JWT.

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 5 minutes agoWPP was named Creative Company Of The Year on the final day ofthe Cannes Lions festival today. Omnicom ranked second and Interpublic was third. The award, as well as the other “Of The Year” prizes issued at the end of the festival are based on apoints system based on the cumulative number of Lions and short-listed entries that entities garner throughout the festival. A Grand Prix award is worth 10 points, a Gold Lion is worth 7 points.

1 week ago | mediapost.com | Steve McClellan

by Steve McClellan  @mp_mcclellan, 1 minutes ago French insurance company won its second Grand Prix at the Cannes Lionsfestival Thursday, in the Creative Business Transformation Lions category The campaign, called “AXA--Three Words,” by Publicis Conseil Paris.  The campaign promoted theaddition of the three words “and domestic violence” to an insurance policy in France to give women a way out of abusive relationships.