Steve Nathans-Kelly

2 weeks ago | streamingmedia.com | Steve Nathans-Kelly

On April 7 at NAB 2025’s Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on “Performance Storytelling in the CTV Era.” From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to “monetize CTV premium ads from the moment you turn on your TV.” Rayburn, recognizing that this monetization challenge demands tracking a moving target, asked, “How are changes in how users consume content changing...

3 weeks ago | streamingmedia.com | Steve Nathans-Kelly |Eric Schumacher-Rasmussen

Sergey FedorovDirector of Engineering, Live Streaming, NetflixPROUDEST ACHIEVEMENTIn my 2 1/2 year journey together with an amazing cross-functional Netflix Live team, we’ve built the Live product from ground zero to more than 65 million concurrent streams for the Paul vs. Tyson fight and then the NFL on Christmas Day (and Beyonce Bowl!). It was an incredibly challenging period of my career, with many ups and downs.

1 month ago | streamingmedia.com | Steve Nathans-Kelly

After a 12-year interruption, the Streaming Media All-Stars returns in 2025 (big reveal: 31 March) to pay tribute to a carefully selected group of key technology innovators worldwide who are driving and disrupting the streaming industry. Although a number of seasoned industry veterans made the list, an all-star team is fundamentally different from a hall of fame.

1 month ago | streamingmedia.com | Steve Nathans-Kelly

Live sports streaming offers offers unparalleled potential for interactivity and personalization, but for bursty, peaky events like Netflix’s Tyson-Paul fight (or just outside the sports world, this year’s Oscars), reliability lapses in mass-scale streams, even when proportionately low, reinforce the perception (and to some degree the reality) that reaching “it just works” parity with broadcast remains an elusive goal. Is multicast the solution to all of live sports streaming’s problems?

1 month ago | streamingmedia.com | Steve Nathans-Kelly

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the tide? Would a hybrid strategy work better? Fremantle’s Laura Florence, Roku’s Charlie Goodman, Philo’s Aulden Kaye Yi, and Vevo’s Melissa Sofo debate the best solutions to free streaming’s fill and pricing problems in this clip from Streaming Media Connect 2025.