Steve Nathans-Kelly

Ithaca

Vice President and Editor in Chief at Streaming Media

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Articles

Survey Says: Adtaxi and IAB Assess Media Viewership Shifts, Ad Spend Trends, and Sports Media Momentum

2 weeks ago | streamingmedia.com | Steve Nathans-Kelly

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports on recent breaks in the game. Adtaxi’s report focuses on audience migration while IAB’s naturally zeroes in on trends in ad spend.
NAB 2025: Live Sports Streaming, TVXRAY, and the Qvest for Personalization

1 month ago | streamingmedia.com | Steve Nathans-Kelly

One of the buzzwords we hear from streaming vendors at every NAB is “personalization.” Often this refers to content discovery, to streaming platforms and EPGs that translate the personal data we’ve provided to them through expressed or demonstrated viewing preferences and saving us from sorting through the endless morass of content choices by foregrounding the shows we’re most likely to want to watch next.
Sneak Preview: Streaming Media 2025 with Conference Chair Andy Beach

1 month ago | streamingmedia.com | Steve Nathans-Kelly

In this interview with Streaming Media contributing editor Jan Ozer, Alchemy Creations' Andy Beach, recently named Conference Chair of Streaming Media 2025, offers an advance look at the event, set to take place at Santa Monica's spectacular Fairmont Miramar, October 6-8, 2025. Beach highlights the event's focus on technology, monetization, and content creation in the streaming media industry.
NAB 2025: Performance Storytelling in the CTV Era

1 month ago | streamingmedia.com | Steve Nathans-Kelly

On April 7 at NAB 2025’s Streaming Summit, conference chair Dan Rayburn and LG Ad Solutions CMO Tony Marlow squared off in a fireside chat on “Performance Storytelling in the CTV Era.” From the outset, Marlow declared, the challenge and the goal LG Ad Solutions sets for itself is to “monetize CTV premium ads from the moment you turn on your TV.” Rayburn, recognizing that this monetization challenge demands tracking a moving target, asked, “How are changes in how users consume content changing...
The 2025 Streaming Media All-Stars

1 month ago | streamingmedia.com | Steve Nathans-Kelly |Eric Schumacher-Rasmussen

Sergey FedorovDirector of Engineering, Live Streaming, NetflixPROUDEST ACHIEVEMENTIn my 2 1/2 year journey together with an amazing cross-functional Netflix Live team, we’ve built the Live product from ground zero to more than 65 million concurrent streams for the Paul vs. Tyson fight and then the NFL on Christmas Day (and Beyonce Bowl!). It was an incredibly challenging period of my career, with many ups and downs.
The Long and Short of It: Measuring YouTube on TV

1 month ago | streamingmedia.com | Steve Nathans-Kelly

After a 12-year interruption, the Streaming Media All-Stars returns in 2025 (big reveal: 31 March) to pay tribute to a carefully selected group of key technology innovators worldwide who are driving and disrupting the streaming industry. Although a number of seasoned industry veterans made the list, an all-star team is fundamentally different from a hall of fame.
Can Multicast Level Up Live Sports Streaming to Parity With Broadcast?

1 month ago | streamingmedia.com | Steve Nathans-Kelly

Live sports streaming offers offers unparalleled potential for interactivity and personalization, but for bursty, peaky events like Netflix’s Tyson-Paul fight (or just outside the sports world, this year’s Oscars), reliability lapses in mass-scale streams, even when proportionately low, reinforce the perception (and to some degree the reality) that reaching “it just works” parity with broadcast remains an elusive goal. Is multicast the solution to all of live sports streaming’s problems?
Direct vs. Programmatic for Improving FAST Fill Rates and CPMs

2 months ago | streamingmedia.com | Steve Nathans-Kelly

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the tide? Would a hybrid strategy work better? Fremantle’s Laura Florence, Roku’s Charlie Goodman, Philo’s Aulden Kaye Yi, and Vevo’s Melissa Sofo debate the best solutions to free streaming’s fill and pricing problems in this clip from Streaming Media Connect 2025.
How Sinclair's Tennis Channel Puts Sports Streaming Subbing and Dubbing in Play

2 months ago | streamingmedia.com | Steve Nathans-Kelly

One of the first areas where Generative AI and AI/ML have made a visible, demonstrable, “on-air” impact on widely distributed streaming content is what is popularly known as “subbing and dubbing,” or program localization through subtitles and dubbing into other languages.
Pros and Cons of Programmatic Advertising

2 months ago | streamingmedia.com | Steve Nathans-Kelly

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of programmatic advertising, emphasizing that it is an activation method rather than a type of advertising.