Streaming Media

Streaming Media, a part of Information Today Inc., is a versatile news organization focused on serving and educating the streaming media sector and its community. Established in 1998, the company transitioned to Information Today Inc. after being sold by Penton Media in December 2002. Our operations are centered around three main areas: StreamingMedia.com, industry events and conferences, and research and publications. With a team of well-respected experts in the field, Streaming Media is committed to delivering real-time news, valuable resources, and services to industry professionals and companies using digital media technology. We offer a variety of content, including editorial pieces, discussion forums, feature articles, and much more.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#560342

United States

#664508

Computers Electronics and Technology/Computers Electronics and Technology

#10454

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Monthly visitors

Articles

Q&A: Celebrating Pride Month With Quickplay's Paul Pastor

1 week ago | streamingmedia.com | Brandi Scardilli

Paul Pastor is Co-Founder and Chief Business Officer at Quickplay, an OTT cloud transformation company for the sports, media, and entertainment (SME) sector that delivers OTT solutions for MVPDs, telcos, and direct-to-consumer services. “We sit at the intersection of technology, data and experiences—continually enabling our clients to deliver against their greatest ambitions,” Quickplay states.
Netflix makes quietly aggressive aggregation play

1 week ago | streamingmedia.com | Adrian Pennington

Everyone predicted that streaming services would have to aggregate but no one thought Netflix would be first mover. The streamer quietly released a stealth bomb that immediately sent analysts and industry watches into overdrive. Only the bare terms of the deal are known: Netflix will distribute the channels and on-demand content of French commercial broadcaster TF1 to Netflix members in France, beginning next year.
What Is Driving the Surge in WNBA Viewership and Fan Engagement?

2 weeks ago | streamingmedia.com | Steve Nathans-Kelly

2023 was the breakthrough year for women’s basketball, with the explosion of viewer interest in the national championship game featuring Caitlin Clark and Angel Reese, and that growth has carried over to the WNBA since the two stars went pro, as NBA Global Media Insights Team Leader Michelle Auguste notes in this clip from Streaming Media Connect 2025.
Warner Bros. Discovery Drops Ballast to Fund MAX

2 weeks ago | streamingmedia.com | Adrian Pennington

Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios and Global Networks by mid-2026 effectively undoing the $43 billion merger between WarnerMedia and Discovery in 2022.
Merzigo Shows Localization as a Fundamental Content Growth Strategy

3 weeks ago | streamingmedia.com | Adrian Pennington

Originating from Turkey, with bases in London and L.A., Merzigo has become a global business by helping content owners like Warner Bros. Discovery and Walt Disney maximize revenue from program distribution on YouTube and Facebook. It just inked a new deal with Fremantle which extends its reach further across North America, Europe, and Asia. Optimizing the Algorithm“Localization is no longer just an added advantage, it’s a fundamental content growth strategy,” says CEO Yigit Dogan Çelik.
Ad Supply Is Outstripping Demand, Says JWP Connatix

3 weeks ago | streamingmedia.com | Adrian Pennington

“We are entering an era of excess supply [of ad inventory] on streaming,” declares Brian Rifkin, co-founder and SVP of Global Partnerships at video tech and monetization platform JWP Connatix. "In the U.S, FAST channels have taken off. People are buying new TVs that are equipped with digital technology that is naturally driving people into streaming combined with the additional downward pressure from the high cost of cable.
Q&A: Google's Shalini Govil-Pai Talks the Future of Android TV

4 weeks ago | streamingmedia.com | Nadine Krefetz

Like a lot of streaming consumers, I typically go to specific streaming apps for content. Meanwhile, many TV providers have revolutionized the way consumers can find things. In advance of my interview with Shalini Govil-Pai, Google’s VP and general manager of TV platforms, I asked Google for a demo device so I could reset my expectations for how a hardware-based streaming service should work.
The Pros and Cons of Software Decoding for Publishers and Viewers

4 weeks ago | streamingmedia.com | Jan Ozer

A recent paper from Friedrich-Alexander University benchmarks energy consumption and compression efficiency for six video codecs across software and hardware decoders. While the study uses VP9 as a reference, the more relevant comparisons for today’s streaming environment are between H.264 and HEVC in hardware, and AV1 and VVC in software, reflecting real-world deployments.
ICYMI: Streaming Media Connect May 2025

1 month ago | streamingmedia.com | Steve Nathans-Kelly

Streaming Media presented its 16th Connect virtual conference February 25-27, featuring speakers from YouTube, Meta, Amazon, Roku, Akamai, Google Cloud, Plex, DAZN, Fremantle, A+E, Vevo, Philo, Tubi, The Trade Desk, Sinclair, Vizio, Revry, and more, and session topics ranging from live streaming delivery and FAST infrastructure and monetization to app and UX to programmatic vs. direct advertising to CTV and the OS wars.
Innovation vs. Optimization in Streaming Delivery

1 month ago | streamingmedia.com | Jason Thibeault

Since streaming began in the late 1990s, there has been a need for innovation. That’s because it was really a revolutionary re-imagining of traditional television delivery. The entire TV technology stack, from encoder to playback, had to be built with technologies suitable for delivery through the internet. This, in turn, caused innovations in core technologies, like HTTP, to better support delivering video.