Streaming Media

4 days ago | streamingmedia.com | Adrian Pennington

“We are entering an era of excess supply [of ad inventory] on streaming,” declares Brian Rifkin, co-founder and SVP of Global Partnerships at video tech and monetization platform JWP Connatix. "In the U.S, FAST channels have taken off. People are buying new TVs that are equipped with digital technology that is naturally driving people into streaming combined with the additional downward pressure from the high cost of cable.

1 week ago | streamingmedia.com | Nadine Krefetz

Like a lot of streaming consumers, I typically go to specific streaming apps for content. Meanwhile, many TV providers have revolutionized the way consumers can find things. In advance of my interview with Shalini Govil-Pai, Google’s VP and general manager of TV platforms, I asked Google for a demo device so I could reset my expectations for how a hardware-based streaming service should work.

1 week ago | streamingmedia.com | Jan Ozer

A recent paper from Friedrich-Alexander University benchmarks energy consumption and compression efficiency for six video codecs across software and hardware decoders. While the study uses VP9 as a reference, the more relevant comparisons for today’s streaming environment are between H.264 and HEVC in hardware, and AV1 and VVC in software, reflecting real-world deployments.

2 weeks ago | streamingmedia.com | Jason Thibeault

Since streaming began in the late 1990s, there has been a need for innovation. That’s because it was really a revolutionary re-imagining of traditional television delivery. The entire TV technology stack, from encoder to playback, had to be built with technologies suitable for delivery through the internet. This, in turn, caused innovations in core technologies, like HTTP, to better support delivering video.

3 weeks ago | streamingmedia.com | Brandi Scardilli

On Thursday, May 22, Chris Pfaff, CEO, Chris Pfaff Tech Media, will moderate the Streaming Media Connect May panel “Going, Going, Gone: Can Biddable Advertising Fix CTV’s Fill Rate Slump?” With FAST and CTV fill rates slipping throughout 2024 (except for a brief election bump), content owners and their partners are casting about for new and different ways to fill inventory.