Streaming Media

Streaming Media, a part of Information Today Inc., is a versatile news organization focused on serving and educating the streaming media sector and its community. Established in 1998, the company transitioned to Information Today Inc. after being sold by Penton Media in December 2002. Our operations are centered around three main areas: StreamingMedia.com, industry events and conferences, and research and publications. With a team of well-respected experts in the field, Streaming Media is committed to delivering real-time news, valuable resources, and services to industry professionals and companies using digital media technology. We offer a variety of content, including editorial pieces, discussion forums, feature articles, and much more.

International, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#595103

United States

#403091

Computers Electronics and Technology/Computers Electronics and Technology

#7326

Traffic sources

Monthly visitors

Articles

Sports and Short-Form Keys to Accelerating Europe’s FAST Growth, Says Wurl

3 days ago | streamingmedia.com | Adrian Pennington

Sports are an “accelerator” for ad-supported streaming in Europe with short-form sports content emerging as a key driver of engagement, says Keith Bedford, GM EMEA at CTV data company Wurl. “As studios and sports broadcasters struggle to tie in major upfront deals and connect with younger audiences, new models for revenue and content discovery will be required,” he says.
NBA, DAZN, Mtech, WTFast, Hub Will Talk Next-Gen Sports Streaming at Streaming Media Connect

1 week ago | streamingmedia.com | Brandi Scardilli

On Thursday, May 22, Jon Giegengack, Principal and Founder, Hub Entertainment Research, will moderate the Streaming Media Connect May panel “Highlights First: Gen AI, Gen Z, and Next-Generation Sports Streaming.” As a new generation of highlights-first fans moves into the sports fandom mainstream, sports broadcasters need the agility and tech-savviness to produce and monetize personalized, short-form sports content at scale that meets the experiential demands of Millennial and Gen Z fans.
Sneak Preview: Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech

1 week ago | streamingmedia.com | Brandi Scardilli

On Wednesday, May 21, Nadine Krefetz, Consultant, Reality Software, and Contributing Editor, Streaming Media, will moderate the Streaming Media Connect May panel “Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech.” arguably combines the advantages of CSAI and SSAI and allows for more targeted ads and better technical delivery, which is a boon to FAST and other AVOD platforms.
Survey Says: Adtaxi and IAB Assess Media Viewership Shifts, Ad Spend Trends, and Sports Media Momentum

2 weeks ago | streamingmedia.com | Steve Nathans-Kelly

The last two weeks of April saw the release of two data-rich research reports from Adtaxi and IAB, which revealed some encouraging, if not especially surprising trends about the ongoing shift from linear to CTV and streaming, and also the impact of sports on recent breaks in the game. Adtaxi’s report focuses on audience migration while IAB’s naturally zeroes in on trends in ad spend.
The End of the Beginning? Ready to call the bottom on pay TV

2 weeks ago | streamingmedia.com | Brian Ring

Seven years back I suggested that streaming would disrupt and reshape the business model of TV along genre-specific lines. Sports, News, and Entertainment would have to evolve differently as time marched on. I introduced the idea at across-genre panel curated for NABand tried to promote the awkward buzzword “genre-fication,” which I also wrote about in 2022. This past quarter saw DIRECTVmake not one but two massive changes to their bundles which now they describe as genre-based.
NPAW’s Gary Hunsberger on Streaming Analytics, AI-Driven Insights, and Expansion Plans in the U.S.

2 weeks ago | streamingmedia.com | Jan Ozer

In this interview with Streaming Media contributing editor Jan Ozer, Gary Hunsberger, general manager of U.S. operations at NPAW (Nice People At Work), outlines the company’s approach to end-to-end quality monitoring, actionable data, and monetization support. Hunsberger, who joined NPAW seven weeks before NAB 2025, shares how the company differentiates itself in a crowded analytics market, discusses future AI integration plans, and previews growth initiatives in the U.S. and Canada.
Deepdub’s Oz Krakowski Talks Expressive AI Dubbing, Global Monetization, and Live Translation at Scale

3 weeks ago | streamingmedia.com | Jan Ozer

In this interview withStreaming Mediacontributing editor Jan Ozer,Oz Krakowski, Chief Business Development Officer atDeepdub, discusses how the company delivers emotionally rich AI dubbing for media and entertainment clients. From crime documentaries to sports and theatrical releases, Deepdub’s hybrid approach blends machine learning with creative talent to localize content at scale while maintaining quality and nuance.
NAB 2025: Live Sports Streaming, TVXRAY, and the Qvest for Personalization

4 weeks ago | streamingmedia.com | Steve Nathans-Kelly

One of the buzzwords we hear from streaming vendors at every NAB is “personalization.” Often this refers to content discovery, to streaming platforms and EPGs that translate the personal data we’ve provided to them through expressed or demonstrated viewing preferences and saving us from sorting through the endless morass of content choices by foregrounding the shows we’re most likely to want to watch next.
NAB 2025: 3Play VP Marketing Lily Bond Talks Accessibility, Localization, and Service Expansion

4 weeks ago | streamingmedia.com | Jan Ozer

In this interview withStreaming Mediacontributing editor Jan Ozer,Lilly Bond, Vice President of Marketingat3Play Media, discusses how the company has evolved from one of the earliest captioning providers into a full-serviceaccessibility and localizationpartner. With 15 years in the business, 3Play now offers captioning, subtitling, audio description, andhybrid AI/human dubbingservices for customers looking to comply with accessibility laws and expand into global markets.
NAB 2025: Narayanan Rajan Talks Reintroducing Media Excel, Hero Platform Differentiation, and AI-Powered Encoding

1 month ago | streamingmedia.com | Jan Ozer

In this interview withStreaming Mediacontributing editor Jan Ozer,Narayanan “Raj” Rajan, CEO ofMedia Excel, reflects on his first year at the helm of one of the most established names in the encoding industry. Rajan discusses how Media Excel is reasserting its relevance with the Hero platform—an encoder/transcoder/packager suite—and why live streaming, low latency, and AI-optimized encoding remain at the heart of the company’s strategy.