Steve Sternberg

3 days ago | mediapost.com | Steve Sternberg

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

1 month ago | mediapost.com | Steve Sternberg

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username   Password     Forgot?

2 months ago | mediapost.com | Steve Sternberg

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week's edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace …Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research.

Jan 21, 2025 | mediapost.com | Steve Sternberg

Beginning with this week's edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of "The Good, The Too Bad, and The Ugly." This edition features two "Goods" ("Missing You" and "Murder Mindfully") and one "Too Bad" ("Sqid Game). Click to read and …Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research.

Nov 27, 2024 | mediapost.com | Steve Sternberg

With the NFL season just past the halfway point, in this week's edition I'm updating version of a column I wrote last season on NFL Analytics. Over the past few years, one the more controversial aspects of NFL football games is the idea of going for it on fourth down …Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research.