Sue Unerman

London

CTO, EMX. Global head of Relevance EM Author: Belonging; Glass Wall & Tell the Truth. Name pronounced You-ner-man (as in Unique).Opinions my own not employer's.

Articles

How brands can bring out your inner horticulturist

3 weeks ago | campaignlive.co.uk | Sue Unerman

How brands can bring out your inner horticulturistJust like plants, brands need nurturing, an eye on the prevailing climate and the odd dose of cutting back if they are to flourish.
2025 to 2050: where is power rising?

1 month ago | campaignlive.co.uk | Sue Unerman

2025 to 2050: where is power rising? Communities, both the traditionally local and the more sprawling online type, are the key to bringing about the change we need to see.
Why smart operators will see the biggest benefits from AI

2 months ago | campaignlive.co.uk | Sue Unerman

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
Per stimolare la creatività, provate questi 8 suggerimenti

2 months ago | hbritalia.it | Kathryn Jacob |Sue Unerman

MAN MANO CHE l’intelligenza artificiale generativa diventa sempre più diffusa nelle aziende, la chiave del successo per tutti noi esseri umani – che si tratti di dipendenti junior o di dirigenti di alto livello – sarà quella di delegare il lavoro di routine alla tecnologia e di dedicarci ad attività più creative.
One team, one goal for the win

2 months ago | campaignlive.co.uk | Sue Unerman

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
Para estimular su creatividad, pruebe estos consejos

Jan 30, 2025 | infobae.com | Kathryn Jacob |Sue Unerman

Con base en décadas de experiencia dirigiendo agencias de medios y publicidad, y asesorando a clientes, he aquí algunas pautas y sugerencias que nos han resultado particularmente útiles para generar ideas nuevas. 1. PREPÁRESELa creatividad requiere estar en el estado mental adecuado.
Why we should be more bee

Jan 23, 2025 | campaignlive.co.uk | Sue Unerman

Sign in to continue Email address Password Stay signed in Limited free articles a month Free email bulletins To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including additional School Reports analysis, the Annual Salary Survey, and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global...
A dozen things I learned in 2024

Jan 22, 2025 | brainlabsdigital.com | Sue Unerman

Sue Unerman I’m inspired by Tom Whitall’s 52 Things I Learned in 2024 (I found number 35 particularly interesting), but one a week really is a lot of lessons. And so, here is my shorter list – just a dozen things (one a month) I have learned in 2024. There are more and more data every day. Four-hundred-and-three million terabytes each day to be specific.
To Jumpstart Creativity, Try These 8 Prompts

Jan 17, 2025 | hbr.org | Kathryn Jacob |Sue Unerman

As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits.
To Jumpstart Creativity, Try These 8 Prompts

Jan 17, 2025 | flipboard.com | Kathryn Jacob |Sue Unerman

7 hours agoAsk some of the top minds in the field what the future of artificial intelligence will look like, and you’ll get wildly different answers. Some talk about super intelligence, AI personal assistants for all, and a world free of want. Others warn of the robot apocalypse. A few even argue that the …