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1 month ago | 
hbritalia.it | Kathryn Jacob |Sue Unerman
MAN MANO CHE l’intelligenza artificiale generativa diventa sempre più diffusa nelle aziende, la chiave del successo per tutti noi esseri umani – che si tratti di dipendenti junior o di dirigenti di alto livello – sarà quella di delegare il lavoro di routine alla tecnologia e di dedicarci ad attività più creative.
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2 months ago | 
infobae.com | Kathryn Jacob |Sue Unerman
Con base en décadas de experiencia dirigiendo agencias de medios y publicidad, y asesorando a clientes, he aquí algunas pautas y sugerencias que nos han resultado particularmente útiles para generar ideas nuevas. 1. PREPÁRESELa creatividad requiere estar en el estado mental adecuado.
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Jan 17, 2025 | 
hbr.org | Kathryn Jacob |Sue Unerman
As generative artificial intelligence becomes more prevalent in business, the key to success for all of us humans — whether we’re junior employees or senior executives — will be to delegate our routine work to technology and dedicate ourselves to more creative pursuits.
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Jan 17, 2025 | 
flipboard.com | Kathryn Jacob |Sue Unerman
7 hours agoAsk some of the top minds in the field what the future of artificial intelligence will look like, and you’ll get wildly different answers. Some talk about super intelligence, AI personal assistants for all, and a world free of want. Others warn of the robot apocalypse. A few even argue that the …
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Dec 11, 2024 | 
raconteur.net | Francesca Cassidy |Kathryn Jacob |Radha Vyas |Hugh Hurley
Over the past decade, British business has had to contend with Brexit, six different prime ministers, a global pandemic, several major geopolitical conflicts, a significant increase in the cost of living and the worsening effects of climate change. Crisis has become an inescapable part of corporate life. For Kathryn Jacob, CEO of cinema advertisers Pearl & Dean, and Radha Vyas, CEO and founder of group travel company Flash Pack, the pandemic brought operations to a sudden halt.
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Oct 29, 2024 | 
marketingweek.com | Joe SMith |Kathryn Jacob |Tom Fishburne
“You go in for trainers and you leave with depression.”The group had been talking about Decathlon’s competitors in the UK and this lady’s brutal summary of one store’s shopping experience hung triumphantly in the air. In just 10 words, she had brilliantly captured the problem with the brand’s customer experience better than I ever could. I won’t say which sports retailer she was referring to. In fact, the power of the quote is that you probably already know.
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Oct 29, 2024 | 
marketingweek.com | Amrit Virdi |Joe SMith |Joe Smith |Kathryn Jacob |Tom Fishburne
Influencers may have been around in one form or another since the 1700s, but the popularity of social media and video-first content – not to mention the wealth of ideas being shared online – means how brands work with them now is, understandably, vastly different. The changing landscape means brands and creators are still working to manage their evolving relationships, including the issue of copyright.
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Oct 28, 2024 | 
marketingweek.com | Tom Fishburne |Niamh Carroll |Kathryn Jacob |Hannah Rashbass
Marketoonist on strategic alignment Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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Oct 28, 2024 | 
marketingweek.com | Niamh Carroll |Grace Gollasch |Kathryn Jacob |Hannah Rashbass
We arm you with all the numbers you need to tackle the week ahead. Emotional advertising boosts brands’ pricing power by 40%Emotional ads can boost brands’ pricing power by 40%, finds research from brand tracking platform Tracksuit in partnership with Google, Ipsos and the IPA. The report examines the impact that emotionless advertising can have on brand growth and concludes advertising that includes emotion is significantly more effective than rational advertising.
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Oct 28, 2024 | 
marketingweek.com | Kathryn Jacob |Sue Unerman |Hannah Rashbass |Niamh Carroll
The case for creative leadership in your marketing has never been more important than today, when unexpected disruption is a fact of life. Shopping for goods and services has migrated online and is becoming more crowded and competitive. Research in 2019 from Havas concluded that over 80% of brands might disappear tomorrow and no-one would care. To tackle this uncertain world, we need to get serious about creative leadership. Creative leadership has to come from marketing leaders.
