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4 days ago | 
printandpromomarketing.com | Summer Gould |Harriet Gatter |Greg Muzzillo |Bill Prettyman
In today’s competitive marketing landscape, getting noticed isn’t enough—your brand needs to connect on a deeper level. Enter identity marketing: a strategy that moves beyond features and benefits and instead taps into who your customers are—and who they want to become. After exploring Veronica Romney’s work on identity marketing, I saw incredible opportunity for applying these insights to direct mail, one of the most personal and tangible marketing channels we have.
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2 weeks ago | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Will Prettyman |Greg Muzzillo
Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn’t just novel—it’s a powerful engagement tool that cuts through digital noise and lands directly in the hands of your audience. Let’s talk about one of the most exciting formats: mailers with built-in video screens.
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1 month ago | 
printandpromomarketing.com | Summer Gould |Harriet Gatter |Greg Muzzillo
One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they find it challenging, don’t know where to start, or aren’t sure what’s expected of them. But setting the right goals is crucial — without them, your campaign is just a shot in the dark. To help you get started, here’s a practical guide to setting effective direct mail goals that drive results.
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1 month ago | 
printandpromomarketing.com | Summer Gould |Harriet Gatter |Bill Prettyman |Greg Muzzillo
We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. Endless folds take a traditional folded piece and transform it into a captivating experience. These go beyond visual stimulation by requiring recipients to touch and manipulate the piece, sparking curiosity with each turn of the fold.
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2 months ago | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Greg Muzzillo |Harriet Gatter
If you’re looking to break through the noise and get your message in front of customers, dimensional mail might just be your secret weapon. Unlike standard flat mail, dimensional mail comes in unique shapes—boxes, tubes, pop-ups—that grab attention the moment they arrive. And with higher response rates than traditional direct mail, they can be well worth the investment.
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Jan 15, 2025 | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Greg Muzzillo |Harriet Gatter
Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group’s latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail’s transformation into a high-value performance marketing channel, offering unique benefits amidst the complexities of modern advertising.
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Jan 14, 2025 | 
piworld.com | Summer Gould
Continue to your page in 15 seconds or skip this ad. Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel, offering unique benefits amidst the complexities of modern advertising.
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Jan 8, 2025 | 
printandpromomarketing.com | Bill Prettyman |Bob Saunders |Will Prettyman |Summer Gould
If you aren’t familiar with the Improving Disclosure for Investors Act of 2024, S. 3815, you aren’t alone. It’s been in the legislative pipeline for some time, but surprisingly few people know about it. This legislation, which would change the rules for delivery of investor documents and undermine the print resale income for many print distributors, has already passed the House of Representatives and is moving on to the Senate. This legislation bad for print resellers, and urgent action is needed.
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Dec 11, 2024 | 
nonprofitpro.com | Summer Gould
Direct mail is a powerful tool for nonprofits, offering a personal and tangible way to connect with donors, volunteers and supporters. When used strategically, direct mail can inspire action, whether that’s attending a fundraising gala, making a donation or supporting a cause. Here are some effective ways nonprofits can leverage direct mail to strengthen their outreach. 1. Generate Attendance for Fundraising EventsWant to boost attendance at your next gala, charity run or silent auction?
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Nov 26, 2024 | 
members.asicentral.com | Summer Gould
While millennials and Gen Z are often considered “digital natives,” assuming they only engage with online marketing is a missed opportunity. These generations value authenticity, tangible experiences and meaningful connections – all areas where direct mail excels. In a digital age flooded with ads, physical mail stands out, offering a personal touch and a sense of novelty. Here’s how to tailor your direct mail campaigns to resonate with these demographics as we approach 2025.
