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3 weeks ago | 
printandpromomarketing.com | Summer Gould |Greg Muzzillo |Harriet Gatter |Bill Prettyman
Direct mail continues to be one of the most effective marketing tools when done right. But even seasoned marketers fall into traps that can waste time, money, and impact. After more than 30 years helping clients build successful print and mail campaigns, I’ve seen the same avoidable errors come up again and again. Here are seven of the most common direct mail mistakes—and how you can steer clear of them. Read the full list on Printing Impressions.
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1 month ago | 
printandpromomarketing.com | Summer Gould |Greg Muzzillo |Bill Prettyman
In 2025, good direct mail stands out more than ever. With digital overload and inbox fatigue, consumers are actually more receptive to physical mail when it’s done right. That means relevance, creativity, and strategic targeting are critical. Here are seven expert tips to help your direct mail drive real results:Read the rest of this feature on Printing Impressions.
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1 month ago | 
printandpromomarketing.com | Summer Gould |Greg Muzzillo |Bill Prettyman
Let’s face it, average direct mail doesn’t cut it anymore. In a world where customers are constantly bombarded with both digital and print messaging, a bland postcard or generic letter barely gets a glance before it hits the recycling bin. But here’s the good news: Direct mail is far from dead. In fact, when done right, it continues to outperform many digital channels in engagement and ROI. The key? Making your mail unforgettable. Marketers today are fighting for attention in every channel.
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2 months ago | 
printandpromomarketing.com | Summer Gould |Harriet Gatter |Greg Muzzillo |Bill Prettyman
In today’s competitive marketing landscape, getting noticed isn’t enough—your brand needs to connect on a deeper level. Enter identity marketing: a strategy that moves beyond features and benefits and instead taps into who your customers are—and who they want to become. After exploring Veronica Romney’s work on identity marketing, I saw incredible opportunity for applying these insights to direct mail, one of the most personal and tangible marketing channels we have.
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2 months ago | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Will Prettyman |Greg Muzzillo
Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn’t just novel—it’s a powerful engagement tool that cuts through digital noise and lands directly in the hands of your audience. Let’s talk about one of the most exciting formats: mailers with built-in video screens.
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Mar 10, 2025 | 
printandpromomarketing.com | Summer Gould |Harriet Gatter |Greg Muzzillo
One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because they find it challenging, don’t know where to start, or aren’t sure what’s expected of them. But setting the right goals is crucial — without them, your campaign is just a shot in the dark. To help you get started, here’s a practical guide to setting effective direct mail goals that drive results.
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Feb 26, 2025 | 
printandpromomarketing.com | Summer Gould |Harriet Gatter |Bill Prettyman |Greg Muzzillo
We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. Endless folds take a traditional folded piece and transform it into a captivating experience. These go beyond visual stimulation by requiring recipients to touch and manipulate the piece, sparking curiosity with each turn of the fold.
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Feb 19, 2025 | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Greg Muzzillo |Harriet Gatter
If you’re looking to break through the noise and get your message in front of customers, dimensional mail might just be your secret weapon. Unlike standard flat mail, dimensional mail comes in unique shapes—boxes, tubes, pop-ups—that grab attention the moment they arrive. And with higher response rates than traditional direct mail, they can be well worth the investment.
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Jan 15, 2025 | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Greg Muzzillo |Harriet Gatter
Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group’s latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail’s transformation into a high-value performance marketing channel, offering unique benefits amidst the complexities of modern advertising.
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Jan 14, 2025 | 
piworld.com | Summer Gould
Continue to your page in 15 seconds or skip this ad. Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing. This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel, offering unique benefits amidst the complexities of modern advertising.
