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2 weeks ago | 
printandpromomarketing.com | Summer Gould |Bill Prettyman |Will Prettyman |Greg Muzzillo
Have an important message to share—one that includes video? Good news: the tech has caught up with our creative vision. In today’s marketing world, pairing video with direct mail isn’t just novel—it’s a powerful engagement tool that cuts through digital noise and lands directly in the hands of your audience. Let’s talk about one of the most exciting formats: mailers with built-in video screens.
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3 weeks ago | 
printandpromomarketing.com | Sara Lavenduski |Bill Prettyman |Harriet Gatter |Will Prettyman
Key Takeaways• Networking & Learning Opportunities: Distributors at ASI Show Fort Worth appreciated engaging supplier interactions and valuable educational sessions, including the first-ever ESP+ User Conference. • Focus on Product Trends & Innovation: The event showcased the latest product designs and imprinting techniques, with highlights such as retail-inspired women’s apparel, custom socks and sneakers, and eye-catching colors.
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3 weeks ago | 
printandpromomarketing.com | Ashley Roberts |Bill Prettyman |Harriet Gatter |Will Prettyman
Sometimes, seeing a problem in action can be the driving force to find a solution. Such was the case with Kitchener, Ontario-based Cober Solutions. Todd Cober, president of the company, explains that as the company grew, it became clear that robotics could be the answer to improve its productivity. “At peak season, I watched the madness ensue around me and noticed there were so many people moving stuff and everyone was busy, but quite often, they weren’t busy at their work center,” he says.
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3 weeks ago | 
printandpromomarketing.com | Sara Lavenduski |Harriet Gatter |Will Prettyman
Key Takeaways• One-Stop Shop Experience: Major clients across various industries want to access both promo and print products from a single provider. This enhances customer satisfaction and streamlines their purchasing process. • Print’s Unique Value: Print is highly valued by top brands for their quality communication, ability to cut through digital noise and enhancement of brand credibility.
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3 weeks ago | 
printandpromomarketing.com | Theresa Hegel |Bill Prettyman |Harriet Gatter |Will Prettyman
As I mentioned in the previous installment of Promo Pointers, apparel is the largest category of promotional products, with T-shirts alone making up $4.5 billion – or 17.3% – of overall sales in 2023, according to the 2024 Counselor magazine State of the Industry report.
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3 weeks ago | 
printandpromomarketing.com | Sara Lavenduski |Harriet Gatter |Will Prettyman |Greg Muzzillo
Key Takeaways• Striking a Balance: Entrepreneurs often struggle with either pushing sales too hard or appearing desperate on social media. Instead, Safdar advocated for a balanced approach by gradually building relationships through regular engagement, which can lead to sales. • The Importance of LinkedIn: During her Power Session at ASI Fort Worth, Safdar emphasized the significance of LinkedIn for social selling.
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3 weeks ago | 
printandpromomarketing.com | Toni McQuilken |Harriet Gatter |Will Prettyman |Greg Muzzillo
For print service providers (PSPs) looking to hire and retain talent, consulting content from a wide range of experts is beneficial. However, to appeal to the next generation of workers, it’s important to understand what their priorities are, what type of work environment they value, and what challenges might arise during the search for new talent.
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4 weeks ago | 
printandpromomarketing.com | Brendan Menapace |Harriet Gatter |Will Prettyman
Anyone here miss the smell of a New York slice from Sbarro Pizza? Or maybe Cinnabon? That association was with me the other day as I took a shortcut through a local mall that’s now pretty much a ghost town. Targeted for partial demolition after its recent sale, it was a bustling place only a few years ago.
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4 weeks ago | 
printandpromomarketing.com | Brendan Menapace |Harriet Gatter |Will Prettyman
Key Takeaways• Going Digital: The president’s executive order mandates electronic funds transfer for essentially all federal payments by September 30, 2025. • Cost & Risk Reduction Cited: The move aims to save money and reduce fraud, delays and inefficiencies, the White House said. • Impact on Print Industry: The move potentially reduces business for printers who rely on government contracts for paper checks.
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1 month ago | 
printandpromomarketing.com | Toni McQuilken |Will Prettyman |Bob Saunders |Bill Prettyman
In what has fast become an annual tradition I look forward to, I was able to sit down with bluemedia’s RJ Orr to chat about Super Bowl LIX, held last month in New Orleans. This year the event was what Orr refers to as a “legacy city” where the Super Bowl has been held before, which brings its own unique challenges and opportunities for pushing the boundaries of creativity.
