
Sunnie Groeneveld
Articles
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Jul 13, 2023 |
imd.org | Frederic Barge |Karl Schmedders |David Bach |Sunnie Groeneveld
 Marketing has often been seen as a way of driving people to consume more, but this is a role that is becoming less relevant as customers become more concerned about sustainability. Yet this does not mean that marketing cannot continue to serve a useful purpose. Admittedly, marketing has sometimes had a bad image. It is seen as excessive, consumerist, prone to exaggeration, and complicit in overusing resources and polluting the environment. For many, it is the visible face of capitalism.
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