Sunnie Groeneveld

Jul 13, 2023 | imd.org | Frederic Barge |Karl Schmedders |David Bach |Sunnie Groeneveld

 Marketing has often been seen as a way of driving people to consume more, but this is a role that is becoming less relevant as customers become more concerned about sustainability. Yet this does not mean that marketing cannot continue to serve a useful purpose. Admittedly, marketing has sometimes had a bad image. It is seen as excessive, consumerist, prone to exaggeration, and complicit in overusing resources and polluting the environment. For many, it is the visible face of capitalism.

Apr 27, 2023 | imd.org | Frederic Barge |Karl Schmedders |Sunnie Groeneveld |Simone Menne

1. The performance yardstick Financial performance measures play a key role in determining executive pay. We think companies should broaden those performance targets to include the long-term value generated for all stakeholders, not just short-term operational goals.  On the financial performance side, one yardstick is the Long-Term Investor Value Appropriation (LIVA) framework, which uses share price data to calculate long-term value creation, or destruction, for shareholders.

Apr 17, 2023 | imd.org | Heather Cairns-Lee |Francesca Mereu |George Kohlrieser |Sunnie Groeneveld

New approaches to dealing with challengesTackling a polycrisis Geopolitical tensions, persistent inflation, economic weakness, climate change, and sustainability. Business leaders are dealing with an unprecedented range of challenges simultaneously, making it harder than ever to know how to prioritize, navigate, and communicate effectively with teams. Scenario planning, listening and leading in new ways are part of the answer.

Apr 4, 2023 | imd.org | Thomas Malnight |Sunnie Groeneveld |Simone Menne |Etelle Higonnet

New approaches to dealing with challengesTackling a polycrisis Geopolitical tensions, persistent inflation, economic weakness, climate change, and sustainability. Business leaders are dealing with an unprecedented range of challenges simultaneously, making it harder than ever to know how to prioritize, navigate, and communicate effectively with teams. Scenario planning, listening and leading in new ways are part of the answer.