Surya Panicker

Aug 1, 2023 | learn.g2.com | Surya Panicker

Surya is a highly experienced senior content writer at WebEngage with over 6 years of expertise in creating compelling content for the SaaS industry. She has worked extensively with a diverse range of B2C and B2B businesses, establishing a track record of excellence in crafting engaging and informative content. Surya's deep understanding of the industry and commitment to producing high-quality content have made her a valuable asset to WebEngage's team.

Jul 30, 2023 | learn.g2.com | Surya Panicker |Aayushi Sanghavi |Tina Verma |Tea Liarokapi

Customers use several touchpoints to interact with a brand. Omnichannel marketing helps brands create a positive and seamless shopping experience at every stage of the customer's journey. Omnichannel marketing refers to creating multiple touchpoints across channels - website, app, social media, email, SMS, WhatsApp, retail or offline stores, events, and more. This allows customers to have a cohesive brand experience regardless of where they interact with a business.

Jun 23, 2023 | webengage.com | Surya Panicker

B2C marketing across the globe can attest to the day-to-day benefits of working with a marketing automation platform – omnichannel communication, contextual messaging, timely blasts; the platform does it all. Today, 80% of businesses increase their lead generation with marketing automation, and a whopping 63% of marketers plan to increase their marketing automation budget this year.