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Jan 22, 2025 | 
learn.g2.com | Katlin Hess |Stephen Hoops |Aayushi Sanghavi
We all know that B2B buyers rely heavily on peer reviews and marketplace insights to inform their purchasing decisions. And as the leading software review platform, G2 is a critical touchpoint in the buyer's journey, with hundreds of millions of buyers visiting the platform annually. For software companies, an optimized G2 profile isn't just a nice-to-have—it's become a crucial element of their digital presence and lead generation strategy.
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Dec 6, 2024 | 
learn.g2.com | Washija Kazim |Daniella Alscher |Aayushi Sanghavi
Imagine sitting in a strategy meeting without the numbers that matter. Sure, you have data on impressions, clicks, and conversions, but without a clear understanding of which advertising metrics move the needle, you're left guessing. Marketing and ad metrics aren't just numbers but a compass to navigate ad networks. They tell you where your campaigns are thriving and where they’re bleeding budget.
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Nov 22, 2024 | 
learn.g2.com | Devyani Mehta |Mara Calvello |Tanuja Bahirat |Aayushi Sanghavi
The architecture, engineering, and construction (AEC) industry once relied on manual drafting but now finds itself in the throes of a digital revolution. To stay competitive, you need to master innovative tools and technologies. One game-changer is building information modeling (BIM), which offers unprecedented efficiency and collaboration. However, the high cost of industry-standard BIM software can be a hurdle for students and early career professionals.
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Aug 26, 2024 | 
learn.g2.com | Sudipto Paul |Aayushi Sanghavi |Michael Gigante |Rob Browne
Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs. Luckily, there are plenty of free accounting software solutions to make that dream come true. Business owners can use these free solutions to manage expenses, create balance sheets, handle cash flow, and prepare for taxes. The accounting systems tackle complex financial processes and automate specific workflows.
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Aug 5, 2024 | 
learn.g2.com | Eric Gilpin |Katlin Hess |Aayushi Sanghavi
For SaaS vendors, customer voice is a powerful lever to pull in your go-to-market (GTM) strategy. At social media management software company Sprout Social, leveraging the voice of the customer in a holistic way across the business has been a cornerstone to their success. During a recent conversation with Natalie Severino, Sprout Social’s VP of Product & Customer Marketing, we dug into precisely how her team goes about (and excels at) this.
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Apr 29, 2024 | 
learn.g2.com | Aayushi Sanghavi |Stephen Hoops
There’s no denying the power of real, customer reviews and the impact they can have on a business. Product and peer reviews provide powerful and authentic insights into driving purchases, gaining visibility, and offering unique information to prospective buyers. Investing and prioritizing in building a community centered around user-generated content, especially reviews, helps new audiences learn more about the brand and its offerings.
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Feb 16, 2024 | 
learn.g2.com | Aayushi Sanghavi |Mary Clare Novak |Ashitha Jayaprakash
When it comes to building sales relationships, words are mere vessels. For sales teams, the ideal customer journey never ends. While it seems rosy at the beginning of the sales funnel, the process gets skewed once you get the clear picture. The customer vouches for quality and availability. Providing them with the right resources and aid in their success is the first step of sales enablement.
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Dec 5, 2023 | 
learn.g2.com | Washija Kazim |Stephen Hoops |Aayushi Sanghavi
For salespeople, time is the ultimate currency. Every critical sales activity is time-intensive, whether prospecting and lead generation or client meetings and follow-ups. Yet, studies show that a sales rep spends 77% of their time on non-selling activities. Things like administrative tasks, data entry, and internal meetings might be essential but certainly impede a salesperson’s ability to focus on driving revenue. What does it take to improve sales performance and maximize results?
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Oct 26, 2023 | 
learn.g2.com | Aayushi Sanghavi |Stephen Hoops
All customers want to choose their own adventure. Personalized experiences are everywhere; from Netflix recommendations to Spotify playlists, customers know exactly what they want and how to get there. It’s no longer about guessing what buyers are interested in but creating a dynamic and data-driven strategy so you can anticipate your customer’s next move.
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Oct 25, 2023 | 
learn.g2.com | Washija Kazim |Lauren Pope |Harsh Agrawal |Aayushi Sanghavi
The year is 2023, and everything the light touches is powered by AI. The question has to be asked: is blogging still relevant? Short answer, yes. Even after decades of this question being thrown around, millions of brands consider blogs to be an integral part of their marketing strategy. This is simply because they work. Blogging connects brands with their audience and leads to conversion. In fact, research suggests that 56% of consumers have purchased from a brand after reading a blog post.
