Suzanne Vranica

3 weeks ago | wsj.com | Suzanne Vranica |Megan Graham

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war. Questions about tariffs and their potential impact on consumer-spending plans and companies’ marketing budgets threaten to pour cold water on advertising demand, ad buyers and analysts said. This year’s upfront market “will be especially challenging, given all the uncertainty over tariffs,” said media analyst Michael Nathanson.

1 month ago | wsj.com | Jessica Toonkel |Suzanne Vranica

Netflix NFLX 4.83%increase; green up pointing triangle aims to achieve a $1 trillion market capitalization and double its revenue by 2030, ambitious goals that show its growing heft as the largest global streamer. Executives were optimistic about the company’s growth prospects at the streamer’s annual business review meeting last month, despite growing concerns on Wall Street about the economy and trade-policy uncertainty.

1 month ago | wsj.com | Jessica Toonkel |Suzanne Vranica

Netflix NFLX 1.41%increase; green up pointing triangle aims to achieve a $1 trillion market capitalization and double its revenue by 2030, ambitious goals that show its growing heft as the largest global streamer. Executives were optimistic about the company’s growth prospects at the streamer’s annual business review meeting last month, despite growing concerns on Wall Street about the economy and trade-policy uncertainty.

1 month ago | fnlondon.com | Jessica Toonkel |Suzanne Vranica

Netflix Aims to Join the $1 Trillion ClubStreaming service shares financial performance targets with staff that underscore its dominance Published April 14, 2025 at 4:37 PM ET Netflix aims to achieve a $1 trillion market capitalization and double its revenue by 2030, ambitious goals that show its growing heft as the largest global streamer.

1 month ago | wsj.com | Suzanne Vranica

As worries over a tariff-led recession grow, Madison Avenue is bracing for a significant pullback this year, with the market for television advertising especially in danger. U.S. advertising spending could drop 5.8% to $357 billion this year if the economy enters a recession, according to media analyst Michael Nathanson, of MoffettNathanson. Just a few weeks ago, the firm had forecast ad spending to grow by 5.8%.