Suzanne Vranica

New York, United States

Advertising Editor at The Wall Street Journal

Advertising Editor for the Wall Street Journal. Lover of marketing jargon and hater of ice cream...NOT

Articles

マスク氏のX、広告主に迫る「出稿か訴訟か」

2 weeks ago | jp.wsj.com | Suzanne Vranica |Dana Mattioli |Jessica Toonkel

米通信大手ベライゾン・コミュニケーションズは昨年後半、実業家イーロン・マスク氏が率いるソーシャルメディア「X（旧ツイッター）」から異例のメッセージを受け取った。それは、広告費をXに投じなければ法廷で会うことになる、という脅しだった。　マスク氏は2022年後半にXを440億ドル（約6兆3800億円）で買収し、コンテンツモデレーション（不適切なコンテンツの監視）基準を緩和した。これに警戒を強めた企業広告主の出稿停止が相次いで以降、Xは広告事業の立て直しに苦心している。Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
X平台的广告销售策略：以诉讼施压

2 weeks ago | buff.ly | Suzanne Vranica |Dana Mattioli |Jessica Toonkel

去年年底，Verizon Communications收到了一家媒体公司发来的一则不寻常的招揽业务信息：把广告费花在我们这里，否则法庭上见。这一威胁源自社交媒体平台X。自马斯克(Elon Musk)在2022年末以440亿美元收购该平台后，内容审核标准放宽引发企业广告客户的担忧并纷纷出走，因此该平台一直难以重振广告业务。Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
X’s sales pitch: Give us your ad business or we’ll sue - Editor and Publisher

2 weeks ago | editorandpublisher.com | Suzanne Vranica |Dana Mattioli |Jessica Toonkel

Posted Wednesday, June 11, 2025 6:20 pm Late last year, Verizon Communications got an unusual message from a media company that wanted its business: Spend your ad dollars with us or we’ll see you in court.
X’s Sales Pitch: Give Us Your Ad Business or We’ll Sue

2 weeks ago | wsj.com | Suzanne Vranica |Dana Mattioli |Jessica Toonkel

Elon Musk and CEO Linda Yaccarino launched a campaign to strong-arm advertisers back onto the platformALEXANDRA CITRIN-SAFADI/WSJLate last year, Verizon Communications got an unusual message from a media company that wanted its business: Spend your ad dollars with us or we’ll see you in court.
Exclusive | FTC Seeks Information From Top Advertising Agencies as Part of Ad-Boycott Probe

2 weeks ago | wsj.com | Suzanne Vranica |Dana Mattioli

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed byour Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contactDow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/business/media/ftc-seeks-information-from-top-advertising-agencies-as-part-of-ad-boycott-probe-9c98ad82
The Unraveling of the King of Davos

1 month ago | wsj.com | Jenny Strasburg |Shalini Ramachandran |Suzanne Vranica |AnnaMaria Andriotis

For decades, Klaus Schwab ruled over Davos like royalty. That reign ended when he hit “send” on an email to World Economic Forum trustees on a recent Friday afternoon. Schwab was seemingly headed for a graceful exit from the organization he founded more than a half-century ago, after a 2024 investigation by The Wall Street Journal exposed evidence of a toxic culture at the Forum for women and Black employees.
The Unraveling of the King of Davos

1 month ago | fnlondon.com | Jenny Strasburg |Shalini Ramachandran |Suzanne Vranica |AnnaMaria Andriotis

XWe need your consentWe and our partners use “cookies” and similar technologies on our websites so that we can offer you the best possible experience. Cookies allow us to access and store data on a device and process personal data, such as unique dentifiers, sent by a device to personalise content, tailor and report on advertising and analyse our traffic. We work with 72 partners to do this. By clicking “Yes, I Agree” you will allow the use of these cookies.
关税战给美国电视广告预售盛会蒙上阴影

1 month ago | cn.wsj.com | Suzanne Vranica

分析师预计，经济前景的不确定性将为本已疲软的电视广告采购季蒙上阴影。本周，电视行业的广告招商盛会高调拉开帷幕，各大媒体公司努力吸引品牌方斥资数以十亿计美元在其电视网络和流媒体平台上做广告。但剧情却出现了反转：就在服务员准备端上招牌鸡尾酒和足以喂饱一个小国家的开胃小吃时，关税却如不速之客般闯入这场派对。Copyright ©2025 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8立即订阅热门文章热门视频
Tariffs Are Crashing TV’s Annual ‘Upfront’ Ad-Sales Party

1 month ago | wsj.com | Suzanne Vranica

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war.
Tariffs Are Crashing TV’s Annual ‘Upfront’ Ad-Sales Party

1 month ago | wsj.com | Suzanne Vranica |Megan Graham

TV’s annual “upfront” selling season, when brands begin to commit ad dollars for the coming year, is unfolding against the backdrop of President Trump’s trade war. Questions about tariffs and their potential impact on consumer-spending plans and companies’ marketing budgets threaten to pour cold water on advertising demand, ad buyers and analysts said. This year’s upfront market “will be especially challenging, given all the uncertainty over tariffs,” said media analyst Michael Nathanson.