Sven Braeutigam

Sep 5, 2023 | frontiersin.org | Sven Braeutigam |Lydia Giménez-Llort |Carl Senior

Nadine R. Gier1* Caspar Krampe1,2 Peter Kenning1 1Faculty of Business Administration and Economics, Heinrich Heine University Düsseldorf, Düsseldorf, Germany 2Marketing and Consumer Behaviour Group, Wageningen University and Research, Wageningen, Netherlands Introduction: One approach to bridging the gap between consumer intentions and behavior is persuasive communication to reinforce their intentions and thereby support their behavior change.