Carl Senior

Oct 17, 2024 | phys.org | Carl Senior |Erik P. Bucy |Nick Lee

Celebrities can have huge influence and reach enormous audiences. That's why Kamala Harris was happy to recently gain the endorsement of musician Taylor Swift. Due to their media attention and massive fan bases, some Hollywood stars and musicians can appear more powerful than traditional politicians.

Jun 3, 2024 | theconversation.com | Carl Senior |Erik P. Bucy |Patrick Stewart

Prime Minister Rishi Sunak and Labour leader Keir Starmer will meet in multiple TV debates over the course of the election campaign. Neither is considered a big personality, so this will be a test for both men. TV debates are an opportunity to reach people who often aren’t fully engaged with politics. For many, this will be the first time they’ve sat down and watched either leader speak for an extended time.

Apr 29, 2024 | journals.plos.org | Carl Senior |Patrick Stewart |Erik P. Bucy |Nick Lee

Loading metrics Open Access Peer-reviewedResearch Article Citation: Senior C, Stewart PA, Bucy E, Lee N (2024) Winners and losers: Emotional shifts across elections are conveyed by a politician’s smile. PLoS ONE 19(4): e0301113. https://doi.org/10.1371/journal.pone.0301113Editor: Cengiz Erisen, Yeditepe University, TURKEYReceived: July 26, 2023; Accepted: March 11, 2024; Published: April 29, 2024Copyright: © 2024 Senior et al.

Apr 17, 2024 | journals.plos.org | Patrick Stewart |George Washington |Carl Senior |Reagan G. Dye

Loading metrics Open Access Peer-reviewedResearch Article Citation: Stewart PA, Dye RG, Senior C (2024) Laughter and effective presidential leadership: A case study of Ronald Reagan as the ‘great communicator’. PLoS ONE 19(4): e0301324. https://doi.org/10.1371/journal.pone.0301324Editor: Hans H. Tung, National Taiwan University, TAIWANReceived: April 24, 2023; Accepted: March 14, 2024; Published: April 17, 2024Copyright: © 2024 Stewart et al.

Sep 5, 2023 | frontiersin.org | Sven Braeutigam |Lydia Giménez-Llort |Carl Senior

Nadine R. Gier1* Caspar Krampe1,2 Peter Kenning1 1Faculty of Business Administration and Economics, Heinrich Heine University Düsseldorf, Düsseldorf, Germany 2Marketing and Consumer Behaviour Group, Wageningen University and Research, Wageningen, Netherlands Introduction: One approach to bridging the gap between consumer intentions and behavior is persuasive communication to reinforce their intentions and thereby support their behavior change.