Articles

  • 1 week ago | buffer.com | Tamilore Oladipo

    I recently hopped a six-hour flight from Lagos to attend my very first international conference: SXSW London. Full disclosure — I had no idea what I was walking into. You might know South by Southwest from its annual Austin takeover: wall-to-wall tech demos, indie film premieres, breakout music acts, and enough brand activations to fill a small city. Since launching in 1987, it’s become synonymous with creative experimentation and culture-shaping ideas.

  • 3 weeks ago | buffer.com | Tamilore Oladipo

    When your to-do list is already longer than a TikTok scroll, hopping between apps to schedule social media posts is the fastest way to lose focus. That’s why the smartest creators and marketers rely on social media scheduling tools to batch content, stay visible, and actually log off. I used to publish on the fly too, but I’ve been converted to content batching. And after testing a dozen schedulers, I found what really matters — and what doesn’t.

  • 1 month ago | buffer.com | Tamilore Oladipo

    Having thousands of followers is great. But sometimes, the real value of social media comes from smaller, more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018, lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories.

  • 1 month ago | buffer.com | Tamilore Oladipo

    I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

  • 1 month ago | buffer.com | Tamilore Oladipo

    Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week.

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