Buffer

We are a globally distributed team of 85 individuals, residing and collaborating across 15 different countries. Our mission is to create top-notch products that empower our customers to enhance their brands and expand their businesses on social media. At Buffer, we take pride in doing things a bit differently. From the outset, we’ve focused on creating a unique and rewarding workplace by challenging conventional norms. Our dedication to supporting both our team and our customers has propelled Buffer from its modest origins to a platform that now serves over 73,000 users. Our commitment to fostering genuine connections is at the heart of all our efforts.

Local

English

Media Company

Outlet metrics

Domain Authority

Ranking

Global

#16805

United States

#8637

Computers Electronics and Technology/Programming and Developer Software

#217

Traffic sources

Monthly visitors

Articles

The Best Social Media Scheduling Tools in 2025

4 days ago | buffer.com | Tamilore Oladipo

When your to-do list is already longer than a TikTok scroll, hopping between apps to schedule social media posts is the fastest way to lose focus. That’s why the smartest creators and marketers rely on social media scheduling tools to batch content, stay visible, and actually log off. I used to publish on the fly too, but I’ve been converted to content batching. And after testing a dozen schedulers, I found what really matters — and what doesn’t.
How to Use Instagram Close Friends

2 weeks ago | buffer.com | Tamilore Oladipo

Having thousands of followers is great. But sometimes, the real value of social media comes from smaller, more meaningful interactions. That’s where Instagram Close Friends can be a game changer. This Instagram feature, first introduced in 2018, lets you handpick a close friends list — a private group who can view exclusive content through your Instagram Stories.
How To Turn Community Conversations Into Content Ideas

3 weeks ago | buffer.com | Tamilore Oladipo

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.
20+ Free Instagram Tools to Grow Your Following

1 month ago | buffer.com | Tamilore Oladipo

Keeping up with Instagram in 2025 feels a bit like running a marathon. There’s always something new, trends move fast, and maintaining consistency can be exhausting. But here’s the good news: you don’t have to tackle it alone — and you certainly don’t have to spend a fortune. The right tools make all the difference. Whether you’re crafting engaging visuals, planning your content calendar, analyzing your data, or boosting engagement, free Instagram tools can save you hours of work every week.
7 Best Free Hashtag Generators in 2025

1 month ago | buffer.com | Tamilore Oladipo

With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you're creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media platforms, the right hashtags can help you reach the right audience — fast. Your TikTok or Instagram hashtags might be what gets your content discovered, shared, or saved — especially when they’re relevant, timely, and well-placed.
How I Prepared for a Month of Social Media Content in One Day

1 month ago | buffer.com | Tamilore Oladipo

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow. I would be adjusting to new environments, exploring new cities and attending full-day team sessions.
Where Social Media Users Are Actually Interacting

2 months ago | buffer.com | Tamilore Oladipo

Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns. Meanwhile, Instagram’s engagement is lower than ever, but that doesn’t mean it’s losing relevance.
Tips to Create Your Best Content

2 months ago | buffer.com | Tamilore Oladipo

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.
Lessons From Posting to LinkedIn Consistently for 30 Days

2 months ago | buffer.com | Tamilore Oladipo

In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days. This wasn't my first Creator Camp rodeo.
How To Land Your First LinkedIn Brand Partnership

2 months ago | buffer.com | Tamilore Oladipo

I’ve written plenty about how creators can monetize their social media — from general to platform-specific advice. But a few months ago, I decided it was time to stop just talking about it and actually put my theories to the test — starting with LinkedIn.Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. So, I decided to find out publicly, and my community immediately responded with helpful feedback.