-
Sep 2, 2024 | 
preprints.org | William Johnson |James Davis |Tara Kelly
Preprint Article Version 1 This version is not peer-reviewed Version 1 : Received: 2 September 2024 / Approved: 2 September 2024 / Online: 2 September 2024 (08:53:49 CEST) Johnson, W.; Davis, J.; Kelly, T. Redefining Data-Centric Design: A New Approach with a Domain Model and Core Data Ontology for Computational Systems. Preprints 2024, 2024090037. https://doi.org/10.20944/preprints202409.0037.v1 Johnson, W.; Davis, J.; Kelly, T.
-
Sep 1, 2024 | 
arxiv.org | James Davis |Tara Kelly
arXivLabs is a framework that allows collaborators to develop and share new arXiv features directly on our website. Both individuals and organizations that work with arXivLabs have embraced and accepted our values of openness, community, excellence, and user data privacy. arXiv is committed to these values and only works with partners that adhere to them. Have an idea for a project that will add value for arXiv's community? Learn more about arXivLabs.
-
Jul 26, 2024 | 
homenewsnow.com | Tara Kelly
Artificial intelligence has become an industry signifier that a brand is innovating to better understand and meet growing customer needs more effectively. However, furniture retailers are now faced with the unique challenge of safely bringing AI into automated communications in a way that feels authentic to their customers. For furniture retailers, driving traffic and sales is as much an art as it is a science.
-
Jun 26, 2024 | 
retailcustomerexperience.com | Tara Kelly
Customer experience has everything to do with how long a customer will stay loyal to your brand and what percentage of wallet share you'll ultimately receive. This starts with understanding and knowing the role of product placement, as well as customers' current needs and desires. However, this alone will not win retailers the war for wallet share, especially as 73% of American shoppers will abandon a brand after only one poor customer service experience.
-
Jun 26, 2024 | 
icxa.org | Tara Kelly
Tara Kelly is the founder, president & CEO of SPLICE Software, a customer engagement company that specializes in using big data, small data and artificial intelligence to create messages that drive customer engagement and the desired call to action.
-
May 29, 2024 | 
marketingprofs.com | Tara Kelly
Sign in or sign up to access this audio feature! No worries ... it's FREE!
What would you ask your best customer if you could sit down to have a coffee with her?
If your aim is to improve the relationship, your best bet would be to talk about her experience with your company and to ask her what's working and what's holding the relationship back.
The customer experience is critical: More than half of customers are ready to switch to a competitor after a single negative experience.
-
May 16, 2024 | 
mytotalretail.com | Tara Kelly
Texting has taken the retail world by storm, with 37 percent of U.S. retailers sending texts and emails to customers in-store, according to Retail Systems Research. In fact, 66 percent of people worldwide use texting to engage with their favorite brands. If you're texting customers, you’ve made an excellent step toward offering more convenient, personalized and efficient experiences across the board. But what about those who choose to opt out of texting with your brand?
-
Mar 6, 2024 | 
salestechstar.com | Tara Kelly
By definition, customer engagement means a two-way interaction. As generative AI gains traction, brands have access to more sophisticated tools to facilitate that dialogue. But customer expectations are also shifting alongside new communication capabilities and brands need to be prepared to use these tools to get ahead of changing customer needs. For example, half of customers say they would switch to a competitor after just one disappointing experience with a brand.
-
Feb 26, 2024 | 
demandgenreport.com | Tara Kelly
But marketers haven’t jumped in with both feet yet, as a staggering 67% question whether their company’s data setup is equal to the task. While large datasets offer massive opportunities for marketers, they also present huge data privacy risks, and not every company has the vendor partnerships and technology they need to keep customer data safe.
Think of generative AI as a brand-new Lamborghini Huracán. Do you have the license and driving skills to handle such a powerful machine safely?
-
Feb 19, 2024 | 
propertycasualty360.com | Tara Kelly
Rising property & casualty insurance premiums are causing many consumers and carriers to feel pessimistic about the future. According to Policygenius research, average national home insurance premiums are approximately 35% higher now than they were just two years ago, driven largely by increased exposure in states that are vulnerable to hazards like hurricanes, tornados and wildfires. In high-exposure states like Florida, there’s a genuine homeowners insurance crisis.
