Tariq Saleh

1 week ago | sportcal.com | Tariq Saleh

The Los Angeles Dodgers, of Major League Baseball (MLB), and Tokyo-based personal care company Kosé Corporation have announced a renewal and expansion of their partnership. New deal elements that will be on display at Dodger Stadium through the extended agreement include scoreboard flash features for Japanese star Shohei Ohtani’s home runs and walk-off wins, opportunities for fans to purchase Kosé products, and a sponsored trading card giveaway.

1 week ago | sportcal.com | Tariq Saleh

North America’s Major League Soccer (MLS) has announced a new partnership with global financial services company Corpay. Through a multi-year agreement, the US-based firm becomes the league’s official foreign exchange provider. MLS will have access to the Corpay Cross Border solutions to “help mitigate foreign exchange exposure from day-to-day business needs.”Additionally, Corpay Cross-Border’s platform will enable the league to manage global payments from a single point of access.

1 week ago | sportcal.com | Tariq Saleh

Valvoline, the lubricants and automotive services provider, has today been named as the latest regional sponsor of soccer’s showpiece 2026 FIFA World Cup national teams tournament. Through the agreement, the brand will serve as a third-tier official supporter of the competition taking place in the United States, Canada, and Mexico. Valvoline becomes the fourth regional partner for the World Cup alongside Rock-it Cargo, Home Depot, and Diageo, which was announced earlier this month.

1 week ago | sportcal.com | Tariq Saleh

Borussia Dortmund, the top-tier German soccer club, have secured a deal with multinational telecommunications firm Vodafone, which will become the club’s new main shirt sponsor for the next five seasons. From the start of the 2025-26 season, the brand will serve as the principal partner of the Bundesliga side, with the tie-up running through the 2029-30 campaign. The partnership was brokered by the Sportfive agency, the club’s exclusive marketing partner.

2 weeks ago | sportcal.com | Tariq Saleh

Credit card giant Visa has expanded its partnership with the Red Bull Racing Formula 1 (F1) motor racing team. The agreement will now see Visa branding positioned on the front wing of the RB21 race cars from this weekend’s Monaco Grand Prix. The company's premium rewards offering, Visa Infinite, will also feature on the Oracle Red Bull Racing driver polos and the RB21 halo for key races across the F1 calendar.